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Creative and commercially minded graphic designer, product designer and fashion retail buyer with over 10 years’ experience across fashion, retail, product development, licensing, supplier sourcing and eCommerce. I bring a rare combination of hands-on design skill, buying experience, commercial awareness and product development knowledge. My background spans apparel, sleepwear, swimwear, lingerie, accessories, stationery, jewellery, optical and home décor, with experience taking products from concept through to production, launch and sales growth. Highly skilled in Adobe Photoshop and Illustrator, with experience across Shopify, marketplace platforms, Microsoft 365, SAP, Retail Directions, AI prompting and AI image generation. Strong in trend research, range development, product artwork, supplier communication, digital content, SEO, process improvement and commercially viable design. Especially effective in roles that require both creativity and business awareness, developing products, visuals and content that are not only well designed, but practical, saleable and aligned with customer demand.…Creative and commercially minded graphic designer, product designer and fashion retail buyer with over 10 years’ experience across fashion, retail, product development, licensing, supplier sourcing and eCommerce. I bring a rare combination of hands-on design skill, buying experience, commercial awareness and product development knowledge. My background spans apparel, sleepwear, swimwear, lingerie, accessories, stationery, jewellery, optical and home décor, with experience taking products from concept through to production, launch and sales growth. Highly skilled in Adobe Photoshop and Illustrator, with experience across Shopify, marketplace platforms, Microsoft 365, SAP, Retail Directions, AI prompting and AI image generation. Strong in trend research, range development, product artwork, supplier communication, digital content, SEO, process improvement and commercially viable design. Especially effective in roles that require both creativity and business awareness, developing products, visuals and content that are not only well designed, but practical, saleable and aligned with customer demand.

Jannet Serhan

Graphic Designer, Designer, Brand Designer, +2

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Creative and commercially minded graphic designer, product designer and fashion retail buyer with over 10 years’ experience across fashion, retail, product development, licensing, supplier sourcing and eCommerce. I bring a rare combination of hands-on design skill, buying experience, commercial awareness and product development knowledge. My background spans apparel, sleepwear, swimwear, lingerie, accessories, stationery, jewellery, optical and home décor, with experience taking products from concept through to production, launch and sales growth. Highly skilled in Adobe Photoshop and Illustrator, with experience across Shopify, marketplace platforms, Microsoft 365, SAP, Retail Directions, AI prompting and AI image generation. Strong in trend research, range development, product artwork, supplier communication, digital content, SEO, process improvement and commercially viable design. Especially effective in roles that require both creativity and business awareness, developing products, visuals and content that are not only well designed, but practical, saleable and aligned with customer demand.…Creative and commercially minded graphic designer, product designer and fashion retail buyer with over 10 years’ experience across fashion, retail, product development, licensing, supplier sourcing and eCommerce. I bring a rare combination of hands-on design skill, buying experience, commercial awareness and product development knowledge. My background spans apparel, sleepwear, swimwear, lingerie, accessories, stationery, jewellery, optical and home décor, with experience taking products from concept through to production, launch and sales growth. Highly skilled in Adobe Photoshop and Illustrator, with experience across Shopify, marketplace platforms, Microsoft 365, SAP, Retail Directions, AI prompting and AI image generation. Strong in trend research, range development, product artwork, supplier communication, digital content, SEO, process improvement and commercially viable design. Especially effective in roles that require both creativity and business awareness, developing products, visuals and content that are not only well designed, but practical, saleable and aligned with customer demand.

Available to hire

Creative and commercially minded graphic designer, product designer and fashion retail buyer with over 10 years’ experience across fashion, retail, product development, licensing, supplier sourcing and eCommerce. I bring a rare combination of hands-on design skill, buying experience, commercial awareness and product development knowledge.

My background spans apparel, sleepwear, swimwear, lingerie, accessories, stationery, jewellery, optical and home décor, with experience taking products from concept through to production, launch and sales growth. Highly skilled in Adobe Photoshop and Illustrator, with experience across Shopify, marketplace platforms, Microsoft 365, SAP, Retail Directions, AI prompting and AI image generation. Strong in trend research, range development, product artwork, supplier communication, digital content, SEO, process improvement and commercially viable design. Especially effective in roles that require both creativity and business awareness, developing products, visuals and content that are not only well designed, but practical, saleable and aligned with customer demand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Buyer / Designer, Supplier & Sourcing Manager at Vimwood Australia Pty Ltd

July 1, 2013 - May 1, 2018

Created credible, balanced ranges across a varied retailer base (DDS to mid-tier department stores & pharmacies). Developed innovative product lines from concept to shipment, expanding the base and increasing annual turnover. Sourced, developed, and managed the supply base; negotiated with suppliers, set up ethical codes of conduct, and implemented supplier processes and manuals for consistency. Managed brand & licensing, offshore sourcing, trend forecasting, and OTB budgeting. Ensured on-time deliveries, reviewed quality with QA, and improved gross margin through re-engineering and supplier optimization. Regular competitor store and market analysis informed strategic decisions; strong cross-functional collaboration with technologists, planners, and marketing.

Buyer / Product Developer at Bras N Things, BBRC Retail Capital Pty Ltd

April 1, 2010 - May 1, 2013

Created and developed ranges for Playboy lingerie, sleepwear, fitness wear, and swimwear. Managed OTB, budgets, and critical path; identified forward fashion trends and recommended actions. Produced detailed graphics, tech packs, and brand manuals; oversaw fittings and worked with local and offshore suppliers. Conducted buying trips, supplier visits, and licensing tracking; regularly reviewed sales, markdowns, and item plans with stakeholders to optimise stock and profitability.

Senior Graphic Designer & Design Assistant at Bras N Things, BBRC Retail Capital Pty Ltd

September 1, 2009 - April 1, 2010

Created apparel graphics and designs for ladies’ fashion sleepwear, lingerie, and licensed brands (Playboy, WiNK, Short Stories, Disney, WB). Collaborated with buyers on concepts, mood boards, and trends; produced lab dips, strike-offs, and technical packs; managed POS and marketing materials; liaised with licensors to ensure product specifications and branding were met. Achieved strong sell-through and consistent design execution across channels.

Graphic Designer & Design Assistant at Hawk Australia Pty Ltd

April 1, 2008 - September 1, 2009

Created range graphics, seasonal themes, and key product focuses; developed mood boards and trend forecasting; prepared tech packs and liaised with QA and offshore manufacturers to ensure quality. Supported external buyer presentations with mockups and artwork adjustments.

Graphic Designer at Hot Springs Pty Ltd

December 1, 2006 - February 1, 2008

Assisted range planning with head designers; developed graphics for ladies’ lingerie and swimwear; conducted trend research, mood boards, and range presentations; produced tech packs and collaborated with QA and suppliers on production.

Founder / Creative Director / eCommerce Product Designer at Print and Proper

January 1, 2017 - Present

As Founder / Creative Director / eCommerce Product Designer, I lead the creative, product and operations for Print and Proper. I design wall art and personalised products, develop product ranges, create visuals and marketing assets, optimise product content for Shopify and marketplaces, coordinate with suppliers and printers, and analyse customer demand and trends to identify opportunities. I also manage content for Pinterest and social channels and drive AI-assisted workflows for ideation and production.

Graphic Designer at Hawk Australia / Hot Springs / Liquid Culture / Worldwide Online Printing

January 1, 2003 - December 31, 2009

Built a strong foundation across fashion graphics, apparel design, technical packs, textile artwork, surf and streetwear brands, print design, corporate design and client-facing artwork. Experience included graphics for menswear, womenswear, kidswear, swimwear, lingerie, apparel accessories, swing tags, labels, catalogues, look books, technical specifications, print-ready files and buyer presentations.