Jadranka Soviček Krpan

Available to hire

Jadranka Soviček Krpan earned her Master’s degree in Product Design from the Faculty of Architecture, University of Zagreb, in 1995.

About

Jadranka Soviček Krpan earned her Master’s degree in Product Design from the Faculty of Architecture, University of Zagreb, in 1995. In the same year, she became a member of the Hrvatsko dizajnersko društvo, serving on its board from 1996 to 1998. She obtained the status of independent artist and became a member of the Hrvatska zajednica samostalnih umjetnika in 1997, and in 2025 she became an honorary member of ULUPUH.
She is co-founder of Diedra (1997), one of the first design studios in Croatia, specializing in product design, interior design, visualizations, computer animation, and production.
Alongside collaborations on award-winning design projects with numerous Croatian and regional companies, she has worked on a wide range of animated productions, including the feature animated film Cricket & Antoinette (Cvrčak i mravica, 2023), where she contributed to the film’s visual style as Art Director, Production Designer, and Character Designer.
In 2017, she launched her own design brand, designdotdotdot, through which she develops small-series collections distinguished by an author-driven approach and the use of environmentally conscious materials.
Her work bridges design thinking and cinematic storytelling, combining strong aesthetic sensibility with extensive experience in the creative and production realization of projects.

  • Joined May 2026

Languages

  • CroatianFluent
  • EnglishAdvanced
  • ItalianBeginner

Industry experience

  • Manufacturing
  • Media & Entertainment

More experts in Zagreb, Croatia

Projects · 2

Cricket & Antoinette is the first Croatian 3D animated feature film. Inspired by Aesop’s famous fable and Jean de La Fontaine’s poem about the cricket and the ant, it achieved great success in Croatian cinemas and was distributed in more than 70 countries worldwide.

Ket, a guitar-playing cricket, leads a band that entertains the carefree bugs. Nearby lives Antoinette, the heiress of the anthill, where music is forbidden and only discipline and hard work are allowed. They meet by accident, and affection grows between them. Antoinette tries to warn the crickets about the upcoming winter, but to no avail.

When Antheodor, an overambitious ant, kidnaps her, it is Ket and his friends who come to her rescue.

Cricket & Antoinette
  • Art Director
  • Background Designer
  • Character Designer
  • +5

BAT glo Pop-Up Zone Project

The concept behind the project was to introduce an unexpected element of nature into the busy, colorful environment of a shopping mall — creating a space that invites relaxation and curiosity.

The minimalist design is based on maximum openness, without physical barriers, allowing visitors to approach the corner naturally and freely. A sense of lightness and transparency — one of the brand’s key communication values — is emphasized through clear structural elements used for the tables and stools, creating the impression that surfaces are floating in space.

The tables were designed with rotating top panels that reveal hidden storage space while also functioning as presentation surfaces.

To further engage passersby, the installation included a personalized interactive experience. Visitors were visually invited to “step into the circle,” after which a hidden screen inside the totem displayed randomly generated personal messages communicating the brand’s values. The message was then printed on a card containing promotional product information.

The goal was to create a positive and shareable experience, encouraging users to post it on social media and generating additional organic brand visibility.

Materials used included Corian, solid wood, transparent plexiglass, black leather, stabilized Icelandic moss, and high-quality artificial grass.

glo pop up zone
  • Concept Visualizer
  • Content Designer
  • Designer

Work experience

art director · Diedra d.o.o.Oct 1997 – Present · 29 yrs 2 mos

Co-founder of Diedra (1997), one of the first design studios in Croatia, specializing in product design, interior design, visualizations, computer animation, and production. Throughout her career, she has collaborated on numerous award-winning design projects with Croatian and regional companies, developing a multidisciplinary practice that bridges design, visual storytelling, and production.

Education

Master of Arts in Design · University of Zagreb, Faculty ofArchitecture, School of Design1990 – 1995

specialization in product design

Hire Jadranka Soviček Krpan today

Post a job and invite Jadranka, or contact them directly. No hidden commission.

Post a job