Jadranka Soviček Krpan earned her Master’s degree in Product Design from the Faculty of Architecture, University of Zagreb, in 1995. In the same year, she became a member of the Hrvatsko dizajnersko društvo, serving on its board from 1996 to 1998. She obtained the status of independent artist and became a member of the Hrvatska zajednica samostalnih umjetnika in 1997, and in 2025 she became an honorary member of ULUPUH. She is co-founder of Diedra (1997), one of the first design studios in Croatia, specializing in product design, interior design, visualizations, computer animation, and production. Alongside collaborations on award-winning design projects with numerous Croatian and regional companies, she has worked on a wide range of animated productions, including the feature animated film Cricket & Antoinette (Cvrčak i mravica, 2023), where she contributed to the film’s visual style as Art Director, Product Designer, and Character Designer. In 2017, she launched her own design brand, designdotdotdot, through which she develops small-series collections distinguished by an author-driven approach and the use of environmentally conscious materials. Her work bridges design thinking and cinematic storytelling, combining strong aesthetic sensibility with extensive experience in the creative and production realization of projects.

Jadranka Soviček Krpan

Jadranka Soviček Krpan earned her Master’s degree in Product Design from the Faculty of Architecture, University of Zagreb, in 1995. In the same year, she became a member of the Hrvatsko dizajnersko društvo, serving on its board from 1996 to 1998. She obtained the status of independent artist and became a member of the Hrvatska zajednica samostalnih umjetnika in 1997, and in 2025 she became an honorary member of ULUPUH. She is co-founder of Diedra (1997), one of the first design studios in Croatia, specializing in product design, interior design, visualizations, computer animation, and production. Alongside collaborations on award-winning design projects with numerous Croatian and regional companies, she has worked on a wide range of animated productions, including the feature animated film Cricket & Antoinette (Cvrčak i mravica, 2023), where she contributed to the film’s visual style as Art Director, Product Designer, and Character Designer. In 2017, she launched her own design brand, designdotdotdot, through which she develops small-series collections distinguished by an author-driven approach and the use of environmentally conscious materials. Her work bridges design thinking and cinematic storytelling, combining strong aesthetic sensibility with extensive experience in the creative and production realization of projects.

Available to hire

Jadranka Soviček Krpan earned her Master’s degree in Product Design from the Faculty of Architecture, University of Zagreb, in 1995. In the same year, she became a member of the Hrvatsko dizajnersko društvo, serving on its board from 1996 to 1998. She obtained the status of independent artist and became a member of the Hrvatska zajednica samostalnih umjetnika in 1997, and in 2025 she became an honorary member of ULUPUH.
She is co-founder of Diedra (1997), one of the first design studios in Croatia, specializing in product design, interior design, visualizations, computer animation, and production.
Alongside collaborations on award-winning design projects with numerous Croatian and regional companies, she has worked on a wide range of animated productions, including the feature animated film Cricket & Antoinette (Cvrčak i mravica, 2023), where she contributed to the film’s visual style as Art Director, Product Designer, and Character Designer.
In 2017, she launched her own design brand, designdotdotdot, through which she develops small-series collections distinguished by an author-driven approach and the use of environmentally conscious materials.
Her work bridges design thinking and cinematic storytelling, combining strong aesthetic sensibility with extensive experience in the creative and production realization of projects.

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Language

Croatian
Fluent
English
Advanced
Italian
Beginner

Work Experience

art director at Diedra d.o.o.
October 10, 1997 - Present
Co-founder of Diedra (1997), one of the first design studios in Croatia, specializing in product design, interior design, visualizations, computer animation, and production. Throughout her career, she has collaborated on numerous award-winning design projects with Croatian and regional companies, developing a multidisciplinary practice that bridges design, visual storytelling, and production.

Education

Master of Arts in Design at University of Zagreb, Faculty ofArchitecture, School of Design
October 1, 1990 - June 1, 1995
specialization in product design

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment