I'm an earned-first, creative thinker who drives brand fame through media-worthy, culture-tapping ideas—creating attention-seeking stories that land headlines and start conversations. With a decade of experience in communications, I’m a passionate storyteller who thrives on generating earned attention through bold, culturally resonant work. I’ve led and delivered integrated campaigns for some of the world’s most recognised brands, blending strategic insight with creative execution to build campaigns that are not only seen, but shared. I’m excited to join a high-performing team where I can nurture innovative, earned-first ideas and experiences that deliver measurable results through compelling storytelling and standout brand moments.…

JSW

I'm an earned-first, creative thinker who drives brand fame through media-worthy, culture-tapping ideas—creating attention-seeking stories that land headlines and start conversations. With a decade of experience in communications, I’m a passionate storyteller who thrives on generating earned attention through bold, culturally resonant work. I’ve led and delivered integrated campaigns for some of the world’s most recognised brands, blending strategic insight with creative execution to build campaigns that are not only seen, but shared. I’m excited to join a high-performing team where I can nurture innovative, earned-first ideas and experiences that deliver measurable results through compelling storytelling and standout brand moments.…

Available to hire

I’m an earned-first, creative thinker who drives brand fame through media-worthy, culture-tapping ideas—creating attention-seeking stories that land headlines and start conversations.
With a decade of experience in communications, I’m a passionate storyteller who thrives on generating earned attention through bold, culturally resonant work. I’ve led and delivered integrated campaigns for some of the world’s most recognised brands, blending strategic insight with creative execution to build campaigns that are not only seen, but shared. I’m excited to join a high-performing team where I can nurture innovative, earned-first ideas and experiences that deliver measurable results through compelling storytelling and standout brand moments.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Account Director at Thrive PR & Communications
October 1, 2023 - Present
Lead PR, event and content strategies and integrated campaign implementation for brands including Harley Davidson, the LEGO Group, Luna Park, South by South West Sydney and Ubisoft. Also supported as senior team lead across active accounts and contributed to new business, recruitment, culture development, and internal L&D programs.
Account Director at Herd MSL
January 1, 2022 - September 30, 2023
Lead PR, event and content strategies and campaign implementation for clients across alcohol, automotive, tourism, lifestyle, corporate, consumer technology and social media; provided senior counsel, scoped budgets between $250,000 - $1.5M AUD, and led experiential campaigns including Tanqueray, Baileys, Gordons and Johnnie Walker. Also launched campaigns such as Baileys LTO and orchestrated large-scale media events.
Senior Account Manager at Thrive PR & Communications
January 1, 2021 - December 31, 2021
Led PR, event and content strategies for clients across alcohol, consumer technology, gaming, lifestyle, corporate and luxury sectors; managed media relations, social campaigns and influencer programs; trained and managed junior staff and forecasting for remote teams.
Senior Account Manager at SBM Marketing Communications (Formerly Ovato Communications)
July 1, 2019 - December 31, 2020
Managed portfolios and delivered brand strategy and cultural campaigns; scoped budgets and led cross-functional teams.
Account Manager at DECPR
June 1, 2018 - July 1, 2019
Managed client relationships and campaigns across agencies; designed and executed 360 communications programs including media relations and influencer coordination.
Account Manager at PPR, Australia
August 1, 2017 - June 1, 2018
Led client campaigns and contributed to PR and integrated communications programs.
Senior Account Executive & Editorial Support at Weber Shandwick, Australia
September 1, 2015 - January 1, 2017
Provided editorial support and client services in PR; contributed to campaigns across various sectors.
Account Manager at DECPR (formerly PPR, Australia)
June 1, 2018 - July 1, 2019
Managed PR, influencer and content campaigns for clients across tech and lifestyle brands; coordinated media relations and events.

Education

Bachelor of Arts – Triple major in Performing Arts, English Literature and Media at Flinders University
March 1, 2008 - May 1, 2011
Postgraduate Diploma of Public Relations and Communications at University of South Australia
June 1, 2011 - November 1, 2013
Bachelor of Arts – Triple major in Performing Arts, English Literature and Media at Flinders University
March 1, 2008 - May 1, 2011
Post Graduate Diploma of Public Relations and Communications at University of South Australia
June 1, 2011 - November 1, 2013
Bachelor of Arts at Flinders University
March 1, 2008 - May 1, 2011
Post Graduate Diploma of Public Relations and Communications at University of South Australia
June 1, 2011 - November 1, 2013
Bachelor of Arts at Flinders University
March 1, 2008 - May 1, 2011
Post Graduate Diploma in Public Relations and Communications at University of South Australia
June 1, 2011 - November 1, 2013

Qualifications

Bachelor of Arts – Triple major in Performing Arts, English Literature and Media
March 1, 2008 - May 1, 2011
Postgraduate Diploma of Public Relations and Communications
June 1, 2011 - November 1, 2013
Bachelor of Arts
March 1, 2008 - May 1, 2011
Post Graduate Diploma of Public Relations and Communications
June 1, 2011 - November 1, 2013

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Consumer Goods, Gaming

Skills

Experience Level