JSW

Available to hire

I’m a results-driven PR and communications specialist with a track record of turning creative ideas into culture-shaping campaigns.

About

I’m a results-driven PR and communications specialist with a track record of turning creative ideas into culture-shaping campaigns. I lead cross-functional teams, craft narratives across earned, owned and paid channels, and drive measurable outcomes for brands like LEGO, Harley-Davidson, Luna Park and Ubisoft. I thrive in collaborative environments, building long-term partnerships with media, influencers and partners while guiding budget, strategy and team development.

I’m passionate about turning data into storytelling and delivering standout brand moments that spark conversations and deliver tangible business impact. I enjoy mentoring teams, championing innovative ideas, and driving campaigns that are not only seen, but shared and talked about across audiences.

  • Joined December 2025

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Retail
  • Consumer Goods
  • Gaming
  • Software & Internet

More experts in Sydney, Australia

Projects · 1

Work experience· 8 roles

Senior Account Director · Thrive PR & CommunicationsOct 2023 – Present · 3 yrs 2 mos

Lead PR, event and content strategies and integrated campaign implementation for brands including Harley Davidson, the LEGO Group, Luna Park, South by South West Sydney and Ubisoft. Also supported as senior team lead across active accounts and contributed to new business, recruitment, culture development, and internal L&D programs.

Account Director · Herd MSLJan 2022 – Sep 2023 · 1 yr 9 mos

Lead PR, event and content strategies and campaign implementation for clients across alcohol, automotive, tourism, lifestyle, corporate, consumer technology and social media; provided senior counsel, scoped budgets between $250,000 - $1.5M AUD, and led experiential campaigns including Tanqueray, Baileys, Gordons and Johnnie Walker. Also launched campaigns such as Baileys LTO and orchestrated large-scale media events.

Senior Account Manager · Thrive PR & CommunicationsJan 2021 – Dec 2021 · 1 yr

Led PR, event and content strategies for clients across alcohol, consumer technology, gaming, lifestyle, corporate and luxury sectors; managed media relations, social campaigns and influencer programs; trained and managed junior staff and forecasting for remote teams.

Senior Account Manager · SBM Marketing Communications (Formerly Ovato Communications)Jul 2019 – Dec 2020 · 1 yr 6 mos
Account Manager · DECPR (formerly PPR, Australia)Jun 2018 – Jul 2019 · 1 yr 2 mos
Account Manager · DECPRJun 2018 – Jul 2019 · 1 yr 2 mos
Account Manager · PPR, AustraliaAug 2017 – Jun 2018 · 11 mos
Senior Account Executive & Editorial Support · Weber Shandwick, AustraliaSep 2015 – Jan 2017 · 1 yr 5 mos

Education· 10

Bachelor of Arts – Triple major in Performing Arts, English Literature and Media · Flinders University2008 – 2011
Postgraduate Diploma of Public Relations and Communications · University of South Australia2011 – 2013
Bachelor of Arts – Triple major in Performing Arts, English Literature and Media · Flinders University2008 – 2011
Post Graduate Diploma of Public Relations and Communications · University of South Australia2011 – 2013

Certifications and awards

Bachelor of Arts – Triple major in Performing Arts, English Literature and Media2008 – 2011
Postgraduate Diploma of Public Relations and Communications2011 – 2013
Bachelor of Arts2008 – 2011
Post Graduate Diploma of Public Relations and Communications2011 – 2013

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