I’m a commercially driven fractional CMO who leads marketing across a portfolio of high-growth tech and service brands. I specialise in stepping into complex or transitional environments (maternity cover, restructuring, or scale-up) to stabilise, rebuild and grow. My approach is hands-on, analytical and outcome-driven: I build marketing systems that keep working long after I’ve stepped out. Current Portfolio includes four core engagements: Creative Score (Predictive-AI SaaS platform) as Fractional CMO; Razzy Group (Global Web3 iGaming) as Fractional CMO; Obviously Works (Behavioural-science-led B2B consultancy) as Fractional CMO; and Self-Employed Marketing Consultant delivering seven-figure uplifts across SaaS, eCommerce, FinTech, and consumer brands. I’ve rebuilt teams, processes and playbooks to make the role redundant by design and to sustain performance long after engagements end.…I’m a commercially driven fractional CMO who leads marketing across a portfolio of high-growth tech and service brands. I specialise in stepping into complex or transitional environments (maternity cover, restructuring, or scale-up) to stabilise, rebuild and grow. My approach is hands-on, analytical and outcome-driven: I build marketing systems that keep working long after I’ve stepped out. Current Portfolio includes four core engagements: Creative Score (Predictive-AI SaaS platform) as Fractional CMO; Razzy Group (Global Web3 iGaming) as Fractional CMO; Obviously Works (Behavioural-science-led B2B consultancy) as Fractional CMO; and Self-Employed Marketing Consultant delivering seven-figure uplifts across SaaS, eCommerce, FinTech, and consumer brands. I’ve rebuilt teams, processes and playbooks to make the role redundant by design and to sustain performance long after engagements end.WWWW…