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I am a well-rounded Art Director and Senior Designer with a decade of experience cultivating and marketing brands across social media and digital platforms. I thrive on turning ideas into compelling visuals and brand experiences that resonate across channels. I lead brand development, branded content creation, and deck design, while mentoring teams in social media design, typography, layout, moodboarding, and storytelling through illustration.…I am a well-rounded Art Director and Senior Designer with a decade of experience cultivating and marketing brands across social media and digital platforms. I thrive on turning ideas into compelling visuals and brand experiences that resonate across channels. I lead brand development, branded content creation, and deck design, while mentoring teams in social media design, typography, layout, moodboarding, and storytelling through illustration.

Joellen Smith

Art Director, Graphic Designer, Illustrator, +3

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I am a well-rounded Art Director and Senior Designer with a decade of experience cultivating and marketing brands across social media and digital platforms. I thrive on turning ideas into compelling visuals and brand experiences that resonate across channels. I lead brand development, branded content creation, and deck design, while mentoring teams in social media design, typography, layout, moodboarding, and storytelling through illustration.…I am a well-rounded Art Director and Senior Designer with a decade of experience cultivating and marketing brands across social media and digital platforms. I thrive on turning ideas into compelling visuals and brand experiences that resonate across channels. I lead brand development, branded content creation, and deck design, while mentoring teams in social media design, typography, layout, moodboarding, and storytelling through illustration.

Available to hire

I am a well-rounded Art Director and Senior Designer with a decade of experience cultivating and marketing brands across social media and digital platforms. I thrive on turning ideas into compelling visuals and brand experiences that resonate across channels.

I lead brand development, branded content creation, and deck design, while mentoring teams in social media design, typography, layout, moodboarding, and storytelling through illustration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Art Director and Graphic Designer at Independent Freelance

January 1, 2022 - Present

Create 360 brand identities for startups spanning multiple industries. Support clients with marketing materials displayed in Times Square and NFL stadiums. Design bespoke presentation decks in Keynote, Google Slides and PowerPoint

Director of Marketing and Experiential Design at Hello Sunshine

January 1, 2024 - January 1, 2025

Created visual systems to support co-branded experiential activations. Established and oversaw the art direction of various brand partnerships

Art Director at CNN

January 1, 2021 - January 1, 2022

Created the brand identity and product templates for CNN’s web3/NFT endeavour, Vault by CNN. Led production of branded NFTs, sourced from archival CNN news footage

Art Director at House Of Max (HBO MAX)

January 1, 2020 - January 1, 2021

Art directed branded content and B2B materials for HBO Max (Max) streaming platform. Designed in-app features like ad bumpers for HBO Max AVOD platform

Art Director at Full Screen

January 1, 2019 - January 1, 2020

Refined and adapted client brand identities to reach younger audiences on all major social platforms. Managed creative and administrative processes for a team of designers and animators

Art Director at TBWA/Chiat/Day

January 1, 2018 - January 1, 2019

Pitched and produced social media extensions of national ad campaigns. Scout ed stories and oversaw the creation of branded doc-series content for social

Art Director at Fullscreen (AVOD Platform)

January 1, 2019 - January 1, 2020

Refined and adapted client brand identities to reach younger audiences on all major social platforms; Managed creative and administrative processes for a team of designers and animators.

Art Director at Fullscreen

January 1, 2019 - January 1, 2020

Refined and adapted client brand identities to reach younger audiences on all major social platforms • Managed creative and administrative processes for a team of designers and animators

Art Director and Graphic Designer at Independent Freelancer

January 1, 2022 - Present

Create 360 brand identities for startups spanning multiple industries; support clients with marketing materials displayed in Times Square and NFL stadiums; design bespoke presentation decks in Keynote, Google Slides and PowerPoint.

Senior Graphic Designer at Stradella Road

January 1, 2017 - January 1, 2018

Senior graphic design role contributing to branding and visual design across campaigns.