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I'm Joseph Terrell, a Senior SEO Specialist with 8+ years of experience driving significant organic growth for automotive, beauty, food, and pet brands. I translate data into actionable SEO strategies, align SEO with product and business goals, and lead client-facing initiatives that consistently deliver measurable results. I’ve built scalable content pipelines, led technical SEO improvements, and managed cross-functional teams across multiple markets. My approach combines hands-on optimization with clear communication and a love for experimentation that keeps traffic and revenue growing.…I'm Joseph Terrell, a Senior SEO Specialist with 8+ years of experience driving significant organic growth for automotive, beauty, food, and pet brands. I translate data into actionable SEO strategies, align SEO with product and business goals, and lead client-facing initiatives that consistently deliver measurable results. I’ve built scalable content pipelines, led technical SEO improvements, and managed cross-functional teams across multiple markets. My approach combines hands-on optimization with clear communication and a love for experimentation that keeps traffic and revenue growing.

Joseph Terrell

SEO Expert, Content Producer, Link Building Specialist

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I'm Joseph Terrell, a Senior SEO Specialist with 8+ years of experience driving significant organic growth for automotive, beauty, food, and pet brands. I translate data into actionable SEO strategies, align SEO with product and business goals, and lead client-facing initiatives that consistently deliver measurable results. I’ve built scalable content pipelines, led technical SEO improvements, and managed cross-functional teams across multiple markets. My approach combines hands-on optimization with clear communication and a love for experimentation that keeps traffic and revenue growing.…I'm Joseph Terrell, a Senior SEO Specialist with 8+ years of experience driving significant organic growth for automotive, beauty, food, and pet brands. I translate data into actionable SEO strategies, align SEO with product and business goals, and lead client-facing initiatives that consistently deliver measurable results. I’ve built scalable content pipelines, led technical SEO improvements, and managed cross-functional teams across multiple markets. My approach combines hands-on optimization with clear communication and a love for experimentation that keeps traffic and revenue growing.

Available to hire

I’m Joseph Terrell, a Senior SEO Specialist with 8+ years of experience driving significant organic growth for automotive, beauty, food, and pet brands. I translate data into actionable SEO strategies, align SEO with product and business goals, and lead client-facing initiatives that consistently deliver measurable results.

I’ve built scalable content pipelines, led technical SEO improvements, and managed cross-functional teams across multiple markets. My approach combines hands-on optimization with clear communication and a love for experimentation that keeps traffic and revenue growing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist at Adeptus SEO (Freelance)

December 1, 2023 - Present

Manage the SEO for a multi-niche portfolio of international client sites (USA, Canada & UK), overseeing strategy, site audits, development, QA, off-site link-building campaigns, and KPI reporting.

Co-Founder & SEO Lead at Great Without Gluten

February 1, 2024 - Present

Co-founded Great Without Gluten; architected a comprehensive SEO and content strategy, driving a 1,732% YoY increase in organic search clicks; expanded editorial focus to US markets; led technical SEO, topical mapping, backlink growth, and built a distributed content team.

SEO Specialist / Founder at Drifted.com

January 1, 2018 - February 1, 2025

Built and scaled Drifted.com from the ground up, leading SEO, content, marketing and sales; grew to 2.5 million page views and 800k+ organic clicks per month; managed a freelance team and an in‑house link-building operation; sold the business in 2024 and supported it part-time through Feb 2025.

SEO Specialist at Content Beauty & Wellbeing (Freelance)

September 1, 2018 - March 31, 2019

Lead SEO on contentbeautywellbeing.com; fixed Google Search Console errors, improved performance and crawlability; rewrote titles/meta; audited backlinks and competitors; delivered actionable technical recommendations.

Contract JavaScript Front-End Developer at Multiple clients — 10+ years, Agile & SCRUM, in-house & agency

September 1, 2008 - September 30, 2018

Contract front-end development across multiple clients; worked in Agile/SCRUM environments; experience with HTML/CSS/JavaScript; collaborated with design and backend teams.