I make complicated things simple and readable, without sounding robotic. As a multi-channel content creator, I’ve spent the last 4+ years turning web, email, and video content into clear, human-centered stories, even in regulated or technical sectors where clarity is non-negotiable. I have a sharp eye for tone, a knack for making content engaging, and I recently studied bid writing to add a strategic, commercial edge to my work. Colleagues describe me as collaborative and curious, always testing new formats and channels to improve reach and impact. I enjoy shaping brand tone, aligning content with business goals, and translating complex topics into accessible stories for diverse audiences.

Julian Thorpe-Smith

I make complicated things simple and readable, without sounding robotic. As a multi-channel content creator, I’ve spent the last 4+ years turning web, email, and video content into clear, human-centered stories, even in regulated or technical sectors where clarity is non-negotiable. I have a sharp eye for tone, a knack for making content engaging, and I recently studied bid writing to add a strategic, commercial edge to my work. Colleagues describe me as collaborative and curious, always testing new formats and channels to improve reach and impact. I enjoy shaping brand tone, aligning content with business goals, and translating complex topics into accessible stories for diverse audiences.

Available to hire

I make complicated things simple and readable, without sounding robotic. As a multi-channel content creator, I’ve spent the last 4+ years turning web, email, and video content into clear, human-centered stories, even in regulated or technical sectors where clarity is non-negotiable. I have a sharp eye for tone, a knack for making content engaging, and I recently studied bid writing to add a strategic, commercial edge to my work.

Colleagues describe me as collaborative and curious, always testing new formats and channels to improve reach and impact. I enjoy shaping brand tone, aligning content with business goals, and translating complex topics into accessible stories for diverse audiences.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Content Manager at Powerverse
November 1, 2025 - November 1, 2025
Built and delivered content across product, press, web, and social for an early-stage green tech software company in early-scale-up mode. Wrote press releases, landing pages, product and onboarding content. Created UX writing flows and customer journeys. Produced short-form video content for social channels. Contributed to brand tone and messaging. Explored AI-first content approaches to boost impact while maintaining quality.
Content Creator at Metomic
February 1, 2025 - February 1, 2025
Owned core content channels for a data loss prevention startup, producing high-performance long-form content (blogs, guides, landing pages). Launched and produced the Data Security Made Simple video series. Achieved +750% organic blog traffic; contributed $1.24M pipeline; +$601K closed-won; +2,887% e-guide downloads; +378% white papers; +190% Book a Demo; +228% Contact Us.
Copywriter and Editor at Kocho
February 1, 2024 - February 1, 2024
As the Copywriter for a Microsoft partner of the year, Kocho, responsible for drafting and refining internal and external marketing copy focused on various Microsoft technologies. Produced 7–8 assets monthly (blogs, guides, explainers). Conversions increased ~56%; blog views +35% (509 → 689/month).
Copywriter and Editor at Phoenix Content Marketing
March 1, 2022 - March 1, 2022
Served as Copywriter and Editor, contributing to informative and compelling content. SEO blog content and educational writing; client interviews and content planning.

Education

BA (Hons) in Journalism, Film and Broadcasting at Cardiff University
June 1, 2005 - November 13, 2025

Qualifications

B2B Marketing Excellence Award
July 1, 2023 - November 13, 2025
B2B Marketing: Inbound Marketing, Content Marketing, Social Media Marketing, and SEO Certification
October 1, 2023 - November 13, 2025
HubSpot Academy Level 3 Certification in Bid Writing, Tender / Business Report Writing & Presentation Skills
November 1, 2023 - November 13, 2025
Level 3 Certificate in Bid Writing, Tender / Business Report Writing & Presentation Skills
November 1, 2025 - November 13, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services