I am a Digital Marketing Professional focused on social media growth and analytics in the MENA market. I lead multi-platform campaigns, create Arabic content, and build engaged online communities around cybersecurity, IT, and tech career paths. I thrive on data-driven strategies, cross-cultural storytelling, and collaboration with diverse teams to deliver measurable growth and brand impact. I am seeking a Social Media Manager or Digital Marketing Specialist role to apply proven success in audience growth and engagement, with a track record of growing niche communities from ground up and delivering projects across Facebook, Instagram, TikTok, and YouTube.…

Jawad Essafi

I am a Digital Marketing Professional focused on social media growth and analytics in the MENA market. I lead multi-platform campaigns, create Arabic content, and build engaged online communities around cybersecurity, IT, and tech career paths. I thrive on data-driven strategies, cross-cultural storytelling, and collaboration with diverse teams to deliver measurable growth and brand impact. I am seeking a Social Media Manager or Digital Marketing Specialist role to apply proven success in audience growth and engagement, with a track record of growing niche communities from ground up and delivering projects across Facebook, Instagram, TikTok, and YouTube.…

Available to hire

I am a Digital Marketing Professional focused on social media growth and analytics in the MENA market. I lead multi-platform campaigns, create Arabic content, and build engaged online communities around cybersecurity, IT, and tech career paths. I thrive on data-driven strategies, cross-cultural storytelling, and collaboration with diverse teams to deliver measurable growth and brand impact.

I am seeking a Social Media Manager or Digital Marketing Specialist role to apply proven success in audience growth and engagement, with a track record of growing niche communities from ground up and delivering projects across Facebook, Instagram, TikTok, and YouTube.

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Language

Arabic
Fluent
French
Intermediate
English
Advanced

Work Experience

Social Media Manager / Digital Marketing Specialist at CyberDef (Arabic-Language Cybersecurity Platform)
May 1, 2025 - Present
Launched and managed a multi-platform digital presence educating Arabic-speaking audiences on cybersecurity, IT, and tech career paths. Grew the flagship Facebook page from 0 to 5,100+ followers in under 6 months; produced Arabic content including tutorials and roadmaps; extended brand reach to TikTok; analyzed performance metrics to optimize engagement and growth; supported cross-platform campaigns and customer outreach.
Sales and Marketing Manager at AS NET HOST INFO
January 14, 2016 - June 14, 2018
Led sales and marketing for retail and wholesale computer equipment and office accessories; promoted development of websites, mobile apps, software and networks; created sales solutions and streamlined processes; recruited and coached sales reps; negotiated with customers and partners; managed web and social media marketing; developed marketing strategy; increased customer satisfaction and revenue; collaborated with General Manager to secure resources.
Police Reporter and Visa Officer at RADISSON BLU HOTEL DUBAI DEIRA CREEK
January 10, 2008 - October 31, 2012
Established NOC and coordinated events; answered inbound calls; monitored guest check-in times and reported to police; translated for guests between French, Arabic, and English; processed visas for international guests via online immigration system; generated weekly visa closures/reports; assisted Arabic and French-speaking guests at reception; coached team members and supported creative problem solving; represented the hotel at external events; attended trainings and earned the Yes I Can certificate.

Education

Diploma in Hospitality Management (Technician in Hostelry) at Institute of Management & Technology (IMT) Groupe (IHEES) Casablanca, Morocco
September 10, 2004 - October 10, 2006
Arts Education at NAHDA ELHASSANIA SENIOR HIGHSCHOOL Casablanca, Morocco
September 10, 2000 - October 10, 2001

Qualifications

Diploma in Hospitality Management (Technician in Hostelry)
September 10, 2004 - October 10, 2006
Educational diploma of 2 years, issued by Moroccan Institute of Technology .
Social Media Marketing II Certified (Advanced)
May 1, 2026 - June 1, 2028
Issuing organization : HubSpot Academy (online recognized platform) .
HubSpot Reporting Certified
May 1, 2026 - June 1, 2027
Issuing organization : HubSpot Academy (online recognized platform) .
Website SEO Certified
May 1, 2026 - June 1, 2028
Issuing organization : HubSpot Academy (online recognized platform) .
Inbound Marketing Certified
May 1, 2026 - June 1, 2028
Issuing organization : HubSpot Academy (online recognized platform) .
Build a Full Website using WordPress
January 15, 2026 - September 14, 2029
An online project authorized by Coursera and offered through Coursera.

Industry Experience

Travel & Hospitality, Wholesale & Distribution, Retail, Software & Internet, Computers & Electronics