Graphic Designer | Print & Digital Merchandising Specialist for the Printed Products Industry.
Graphic Designer | Print & Digital Merchandising Specialist for the Printed Products Industry. Experience designing: stationery, journals, gift products, greeting cards, wedding invitations, digital ads, presentations, and large print catalogs.
Keen eye for typography, including typestyle selection, monograms and font pairing.
Skilled in graphic design, as well as optimizing website and storefront shops like Etsy, Amazon & Shopify+
Experience as both a designer running my own freelance business, as well as a salaried designer for a large e-commerce stationery website. Designs include, but not limited to: social stationery, memos, wedding invitations, save the dates, graduation announcements, greeting cards. Also created website, email graphics and print graphics for stationery promotion.
Multiple roles and oversight, to include: - Personally developed over 300+ stationery products featured on digital and print channels - Create high-impact lifestyle visuals using a blend of traditional photography and AI mock-ups to enhance product presentation and drive engagement - Created stationery print catalogs with annual sales revenue over $3M. - Collaborated with B2B vendors (like Williams Sonoma & Mark & Graham) to curate merchandise assortments, ensure accurate product data and seamless fulfillment - Directed a site-wide “face lift” of stationery merchandise across multiple channels including homepage, category pages, emails, and digital storefronts. - Designed 100+ annual emails and managed campaigns generating ~$1M in revenue - Collaborated with factory to develop InDesign template workflows for high-volume production - Streamlined artwork organization, proofing workflows, and asset archiving
- Created 100s of new product offerings for both licensed and in-house gift products, including: social stationery, journals, greeting cards, memo pads, puzzles and more - Fast-paced, high-volume design environment with strict deadlines - Developed and implemented new digital proofing process, streamlining art approvals
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