I am a strategic, creative, and hands-on leader with regional experience, dedicated to elevating brand impact by challenging convention with purpose. With deep expertise in design, motion graphics, and high-level concept development, I reimagine products and brand narratives through distinctive, audience-driven perspectives. Creative boundaries are pushed responsibly and intentionally, transforming bold ideas into cohesive, high-performing campaigns that strengthen visibility, drive engagement, and build lasting brand relevance. The approach inspires teams, sparks meaningful conversations, and moves brands beyond the expected. My collaboration with regional designers and video producers includes mentorship, strategic direction, and clear creative guidance—consistently raising output quality and delivering impactful results.

Choo Jin Yian

I am a strategic, creative, and hands-on leader with regional experience, dedicated to elevating brand impact by challenging convention with purpose. With deep expertise in design, motion graphics, and high-level concept development, I reimagine products and brand narratives through distinctive, audience-driven perspectives. Creative boundaries are pushed responsibly and intentionally, transforming bold ideas into cohesive, high-performing campaigns that strengthen visibility, drive engagement, and build lasting brand relevance. The approach inspires teams, sparks meaningful conversations, and moves brands beyond the expected. My collaboration with regional designers and video producers includes mentorship, strategic direction, and clear creative guidance—consistently raising output quality and delivering impactful results.

Available to hire

I am a strategic, creative, and hands-on leader with regional experience, dedicated to elevating brand impact by challenging convention with purpose. With deep expertise in design, motion graphics, and high-level concept development, I reimagine products and brand narratives through distinctive, audience-driven perspectives.

Creative boundaries are pushed responsibly and intentionally, transforming bold ideas into cohesive, high-performing campaigns that strengthen visibility, drive engagement, and build lasting brand relevance. The approach inspires teams, sparks meaningful conversations, and moves brands beyond the expected. My collaboration with regional designers and video producers includes mentorship, strategic direction, and clear creative guidance—consistently raising output quality and delivering impactful results.

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Language

English
Fluent

Work Experience

Digital Design Manager (SEA) at IDP Education Ltd
July 1, 2023 - November 1, 2025
Responsible for IDP’s digital presence across Southeast Asia for both Student Placement and IELTS, collaborating with internal ASEAN stakeholders to ensure brand alignment, lead creative concept development, and deliver adaptable artwork for local market execution. Working with external agencies to produce offline collaterals for regional events and coming up with the creative direction. Research current trends in the market, who the audience is, and what they are looking for. Applying research findings for creative works to increase social engagements, create hot-warm leads, and drive organic web enquiries. Collaborating with SEO manager, Content manager, Digital Marketers to optimize IDP's web presence and social reach.
Digital Design Lead (SEA) at IDP Education Ltd
April 1, 2019 - July 1, 2023
Managing IDP's digital space for the region. Ensured that the 7 markets abide by the company's brand & identity. Produced monthly brand toolkits for promotion of IDP's services.
Senior Digital Designer at Oliver Agency
December 1, 2018 - March 1, 2019
Managing Courts Singapore’s digital collaterals including social media, Landing Pages & electronic direct mailers.
Senior Digital Designer at Carbon Interactive
August 1, 2015 - November 1, 2018
Managing clients' social media accounts (Visual creation for FB/IG posts). Enhanced clients' brand position and presence in the digital space. Creation of eye-catching yet informative infographics that engage audiences.
Graphic Designer at Plum Ideas
August 1, 2014 - June 1, 2015
Graphic design work across campaigns and visual communications.
Creative Consultant at Taylor Nelson Sofres
October 1, 2013 - April 1, 2014
Creative consultancy supporting client campaigns and branding initiatives.
In-House Graphic Designer at HTC Asia Pacific
September 1, 2012 - August 1, 2013
In-House graphic design for regional branding and marketing materials.

Education

Diploma in Internet & Multimedia Development, 3D Animation & Motion Graphics at Temasek Polytechnic
October 1, 2006 - April 1, 2010
GCE O Levels at Braddell-Westlake Secondary School
January 1, 2001 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education