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I am Jacinta Williams, a dynamic marketing professional with a proven track record in brand positioning and digital communications for major cultural initiatives. I have successfully led comprehensive, multi-channel campaigns that increased awareness, attendance, and engagement across diverse audiences. I thrive on data-driven strategies, SEO optimization, and collaborative leadership. I enjoy mentoring junior teammates and building strong partnerships with sponsors and vendors to deliver measurable business results.…I am Jacinta Williams, a dynamic marketing professional with a proven track record in brand positioning and digital communications for major cultural initiatives. I have successfully led comprehensive, multi-channel campaigns that increased awareness, attendance, and engagement across diverse audiences. I thrive on data-driven strategies, SEO optimization, and collaborative leadership. I enjoy mentoring junior teammates and building strong partnerships with sponsors and vendors to deliver measurable business results.

Jacinta Williams

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am Jacinta Williams, a dynamic marketing professional with a proven track record in brand positioning and digital communications for major cultural initiatives. I have successfully led comprehensive, multi-channel campaigns that increased awareness, attendance, and engagement across diverse audiences. I thrive on data-driven strategies, SEO optimization, and collaborative leadership. I enjoy mentoring junior teammates and building strong partnerships with sponsors and vendors to deliver measurable business results.…I am Jacinta Williams, a dynamic marketing professional with a proven track record in brand positioning and digital communications for major cultural initiatives. I have successfully led comprehensive, multi-channel campaigns that increased awareness, attendance, and engagement across diverse audiences. I thrive on data-driven strategies, SEO optimization, and collaborative leadership. I enjoy mentoring junior teammates and building strong partnerships with sponsors and vendors to deliver measurable business results.

Available to hire

I am Jacinta Williams, a dynamic marketing professional with a proven track record in brand positioning and digital communications for major cultural initiatives. I have successfully led comprehensive, multi-channel campaigns that increased awareness, attendance, and engagement across diverse audiences.

I thrive on data-driven strategies, SEO optimization, and collaborative leadership. I enjoy mentoring junior teammates and building strong partnerships with sponsors and vendors to deliver measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Pan Trinbago Incorporated

October 1, 2019 - September 30, 2022

Developed and executed comprehensive marketing strategies across digital and traditional channels, increasing brand awareness and lead generation. Managed digital campaigns (Google Ads, Facebook Ads), resulting in a 30% increase in leads. Collaborated with cross-functional teams to align initiatives with business objectives and improve customer experience. Optimized website content and SEO, improving organic traffic by 25%. Implemented email marketing to boost retention by 15%. Created content calendars and mentored junior staff.

Head of Integrated Marketing at National Carnival Commission Trinidad & Tobago

September 1, 2015 - September 30, 2019

Led marketing, digital communications, and brand positioning for the national governing body of Trinidad and Tobago's steel-pan movement. Executed end-to-end multi-channel campaigns across digital, social media, web, broadcast, and on-site platforms to drive awareness, attendance, and engagement. Managed day-to-day social media operations, content calendars, copywriting, scheduling, and analytics, contributing to audience growth. Engaged in continuous improvement initiatives to strengthen brand presence and public image.

Executive Assistant at National Carnival Commission Trinidad & Tobago

January 1, 2009 - August 31, 2015

Supported executive leadership with calendar management, travel coordination, and communications. Coordinated marketing events and ensured timely responses to inquiries.