Jack Burlison
Social-first video and multimedia content producer with 6+ years’ experience creating high-impact content for e-commerce, marketing campaigns, and social platforms.
About
Social-first video and multimedia content producer with 6+ years’ experience creating high-impact content for e-commerce, marketing campaigns, and social platforms. Experienced in end-to-end production from concept through to delivery, with a focus on audience engagement, brand storytelling, and commercial performance.
Skilled across video editing, motion graphics, photography, and digital marketing—particularly influencer/ambassador campaigns, email marketing (Klaviyo), and Shopify content optimisation. Proven ability to analyse performance data and continually improve paid social and conversion outcomes.
- 7 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Professional Services
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Work experience· 4 roles
Produced social-first video, motion graphics, and photography content across e-commerce, paid social (Meta), and organic social campaigns to support product launches and seasonal promotions. Created Reels, ads, and product videos designed to drive engagement and conversions. Managed and optimised Shopify product listings, including imagery, video, infographics, and product pages. Designed email templates, campaigns, and automated flows using Klaviyo. Helped roll out a new website across 7 regional domains while maintaining content consistency, UX, and branding. Managed ambassador and influencer outreach to secure collaborations. Collaborated with marketing, customer service, product, and B2B/wholesale teams to deliver campaign assets and installation/troubleshooting content. Analysed campaign performance across Meta ads, social, and e-commerce, providing weekly reporting and implementing data-led optimisations; improved paid social performance to achieve ROI above target benchmarks dur
Produced social-first video, motion graphics, and photography content across e-commerce, paid social (Meta), and organic social campaigns to support product launches and seasonal initiatives. Created reels, ads, and product videos designed to drive engagement and conversion. Managed and optimised Shopify product listings, including imagery, video, infographics, and product pages. Designed and implemented Klaviyo email templates, campaigns, and automated flows. Played a key role in rolling out a new website across 7 regional domains, ensuring consistency in content, UX, and branding. Managed ambassador/influencer outreach for collaborations across micro-influencers and high-profile talent. Collaborated with marketing, customer service, product, and B2B/wholesale teams to deliver campaign assets and installation/troubleshooting content. Analysed performance across Meta ads, social, and e-commerce with weekly reporting and data-led optimisations, improving paid social ROI above target ben
Produced, directed, and edited music videos and promotional content for independent artists and bands from concept through to final delivery. Led music marketing campaigns and social media content strategies across Instagram, TikTok, and YouTube, supporting releases and audience growth. Created short-form video and visual assets to support music releases and live events. Awarded Best Music Video at Sunderland Short Film Festival for Scarecrow. Contributed to post-production editing and sound design on film projects for Newcastle Film School.
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