With over three years of experience in the digital advertising sector and a foundation in creative production, I specialise in driving growth through agile, data-driven campaigns. As an Accredited MIPA and BIMA member, I combine strategic vision with deep hands-on expertise across the full digital stack. I am fully proficient in executing end-to-end activations across: Google Suite: Expert-level management of Search, PMax, YouTube, and Display via Google’s Premier Partner tools. Paid Social: Comprehensive strategy and execution on Meta, TikTok, Pinterest, and LinkedIn. Advanced AdTech: Skilled in Programmatic (DV360, StackAdapt), Microsoft Ads, and GA4 for robust attribution and analysis. Managing seven-figure spends for diverse clients—from Tier-1 B2B retailers to national non-profits—I pride myself on translating market trends into high-performance media plans that consistently exceed ROI targets.

With over three years of experience in the digital advertising sector and a foundation in creative production, I specialise in driving growth through agile, data-driven campaigns. As an Accredited MIPA and BIMA member, I combine strategic vision with deep hands-on expertise across the full digital stack. I am fully proficient in executing end-to-end activations across: Google Suite: Expert-level management of Search, PMax, YouTube, and Display via Google’s Premier Partner tools. Paid Social: Comprehensive strategy and execution on Meta, TikTok, Pinterest, and LinkedIn. Advanced AdTech: Skilled in Programmatic (DV360, StackAdapt), Microsoft Ads, and GA4 for robust attribution and analysis. Managing seven-figure spends for diverse clients—from Tier-1 B2B retailers to national non-profits—I pride myself on translating market trends into high-performance media plans that consistently exceed ROI targets.

Next availability:
May 1, 2026

With over three years of experience in the digital advertising sector and a foundation in creative production, I specialise in driving growth through agile, data-driven campaigns. As an Accredited MIPA and BIMA member, I combine strategic vision with deep hands-on expertise across the full digital stack.

I am fully proficient in executing end-to-end activations across: Google Suite: Expert-level management of Search, PMax, YouTube, and Display via Google’s Premier Partner tools. Paid Social: Comprehensive strategy and execution on Meta, TikTok, Pinterest, and LinkedIn. Advanced AdTech: Skilled in Programmatic (DV360, StackAdapt), Microsoft Ads, and GA4 for robust attribution and analysis.

Managing seven-figure spends for diverse clients—from Tier-1 B2B retailers to national non-profits—I pride myself on translating market trends into high-performance media plans that consistently exceed ROI targets.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

Work Experience

Head of Paid Media at Anything is Possible
September 1, 2025 - Present
Lead and mentor paid media team; develop and execute integrated campaigns; drive growth and performance for clients; align with business objectives; train recruitment and onboarding.
Digital Strategist at Anything is Possible
January 1, 2023 - September 1, 2025
Translate wider market trends into actionable media plans; create and manage marketing campaigns; drive growth and performance for clients; lead new business training; align with agency goals.

Education

Bachelor's degree in Media Production at Coventry University
January 1, 2019 - January 1, 2022
IPA Accredited MIPA at Institute of Practitioners in Advertising
January 1, 2022 - January 1, 2024

Qualifications

IPA Accredited MIPA
January 1, 2022 - January 1, 2024

Industry Experience

Media & Entertainment, Software & Internet, Professional Services