With over three years of experience in the digital advertising sector and a foundation in creative production, I specialise in driving growth through agile, data-driven campaigns. As an Accredited MIPA and BIMA member, I combine strategic vision with deep hands-on expertise across the full digital stack.
I am fully proficient in executing end-to-end activations across: Google Suite: Expert-level management of Search, PMax, YouTube, and Display via Google’s Premier Partner tools. Paid Social: Comprehensive strategy and execution on Meta, TikTok, Pinterest, and LinkedIn. Advanced AdTech: Skilled in Programmatic (DV360, StackAdapt), Microsoft Ads, and GA4 for robust attribution and analysis.
Managing seven-figure spends for diverse clients—from Tier-1 B2B retailers to national non-profits—I pride myself on translating market trends into high-performance media plans that consistently exceed ROI targets.
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