Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a dynamic and adaptable social media strategist with a proven talent for translating unique business goals into compelling content. I specialise in diving into diverse industries—from personal brands to ecommerce brands—to develop and execute bespoke strategies that build authentic communities, drive engagement, and deliver measurable results. I combine a creative mindset with a disciplined, data-driven approach to take full ownership of a brand's online presence.…I am a dynamic and adaptable social media strategist with a proven talent for translating unique business goals into compelling content. I specialise in diving into diverse industries—from personal brands to ecommerce brands—to develop and execute bespoke strategies that build authentic communities, drive engagement, and deliver measurable results. I combine a creative mindset with a disciplined, data-driven approach to take full ownership of a brand's online presence.

Jack Lawson

Social Media Manager, Content Creator, Marketing Strategist, +2





I am a dynamic and adaptable social media strategist with a proven talent for translating unique business goals into compelling content. I specialise in diving into diverse industries—from personal brands to ecommerce brands—to develop and execute bespoke strategies that build authentic communities, drive engagement, and deliver measurable results. I combine a creative mindset with a disciplined, data-driven approach to take full ownership of a brand's online presence.…I am a dynamic and adaptable social media strategist with a proven talent for translating unique business goals into compelling content. I specialise in diving into diverse industries—from personal brands to ecommerce brands—to develop and execute bespoke strategies that build authentic communities, drive engagement, and deliver measurable results. I combine a creative mindset with a disciplined, data-driven approach to take full ownership of a brand's online presence.

Available to hire

I am a dynamic and adaptable social media strategist with a proven talent for translating unique business goals into compelling content.

I specialise in diving into diverse industries—from personal brands to ecommerce brands—to develop and execute bespoke strategies that build authentic communities, drive engagement, and deliver measurable results. I combine a creative mindset with a disciplined, data-driven approach to take full ownership of a brand’s online presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Strategist at Audrey J. Cole

February 1, 2022 - Present

Develop and execute bespoke organic growth strategies for Instagram and TikTok. Develop and run email marketing campaigns to increase reader retention and sales. Create and manage Meta Ads strategies, focusing on Amazon attribution to link social media spending directly to sales. Produce and schedule compelling content to engage followers. Update the client website with new book releases and new information.

UGC Account Manager | Freelance at Loud Lion / Mabane Media

July 1, 2025 - October 15, 2025

Manage a portfolio of client accounts, overseeing both organic content and paid advertising campaigns. Act as the main point of contact between clients and content creators to ensure campaign goals are met. Lead content ideation and brainstorming sessions. Develop and implement new internal processes to improve the efficiency of creator management and content delivery. Edit and curate video content to ensure it aligns with brand guidelines and is optimized for paid ads.

Social Media Manager at Xtreme Events

February 1, 2020 - October 15, 2025

Manage the company's social media accounts on Instagram, Facebook, and TikTok. Design a wide range of digital and print assets, including banners, posters, brochures, and social media graphics. Update the company website with new events and information. Handle customer enquiries. Create and edit both long-form and short-form video content. Host and coordinate various events, such as corporate functions, influencer events, and private parties.

Sales and Technical Advisor at SIG Roofing (Roofstores)

February 1, 2022 - October 15, 2025

Serve as a key member of the e-commerce team, handling a high volume of customer enquiries. Provide technical support and expertise on pitched and flat roofing enquiries/calculations. Develop and maintain strong relationships with contractors. Generate quotes, process online orders, and manage stock between branches. Coordinate with logistics partners to ensure timely deliveries.