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I am Jackie Wang, a copy-based creative director who has experienced both the peak of traditional advertising and the rapid world-changing digital marketing. The only thing I have learned from my career is that if something feels so correct, don’t do it. Marketing and advertising are not simple calculations; they require deep insight and the human touch. Social media and AI can change human behavior, but they can never change the nature of human beings. Always remember we are dealing with real people’s everyday life, not numbers.…I am Jackie Wang, a copy-based creative director who has experienced both the peak of traditional advertising and the rapid world-changing digital marketing. The only thing I have learned from my career is that if something feels so correct, don’t do it. Marketing and advertising are not simple calculations; they require deep insight and the human touch. Social media and AI can change human behavior, but they can never change the nature of human beings. Always remember we are dealing with real people’s everyday life, not numbers.

Jackie Wang

PRO

Creative Director, Copywriter, Writer, +1

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I am Jackie Wang, a copy-based creative director who has experienced both the peak of traditional advertising and the rapid world-changing digital marketing. The only thing I have learned from my career is that if something feels so correct, don’t do it. Marketing and advertising are not simple calculations; they require deep insight and the human touch. Social media and AI can change human behavior, but they can never change the nature of human beings. Always remember we are dealing with real people’s everyday life, not numbers.…I am Jackie Wang, a copy-based creative director who has experienced both the peak of traditional advertising and the rapid world-changing digital marketing. The only thing I have learned from my career is that if something feels so correct, don’t do it. Marketing and advertising are not simple calculations; they require deep insight and the human touch. Social media and AI can change human behavior, but they can never change the nature of human beings. Always remember we are dealing with real people’s everyday life, not numbers.

Available to hire

Malta

I am Jackie Wang, a copy-based creative director who has experienced both the peak of traditional advertising and the rapid world-changing digital marketing.

The only thing I have learned from my career is that if something feels so correct, don’t do it. Marketing and advertising are not simple calculations; they require deep insight and the human touch. Social media and AI can change human behavior, but they can never change the nature of human beings.

Always remember we are dealing with real people’s everyday life, not numbers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

Creative Partner at Play&Pause Adverting (Shanghai)

January 1, 2019 - Present

Leading the creative team together with another partner (art-based), to serve 360 creative service to clients including Puma, Didi, Levi’s, Vans etc.

Vice President at Shanghai Foresee-Bremen Digital Co., Ltd

January 1, 2012 - January 1, 2019

Co-founded; grew from 7 to 30+ people; served major local and international clients such as Nike, Xbox, Alibaba, Tencent, Heineken Group and Kose Group. From 2018, took the VP role and became the leading manager of the whole company.

Creative Director at Shanghai Protrend Digital Co., Ltd

January 1, 2011 - January 1, 2012

Led the creative team, built a new team to meet clients’ growing needs in creative content across digital platforms, including social media. Clients served: Maybelline, Cadillac, Philips.

Senior Copywriter and ACD at Tribal DDB Shanghai

January 1, 2008 - January 1, 2011

As a copywriter, helped redefine the border between creative and marketing ideas; clients served included McDonalds, Pepsi, Philips, Volkswagen.

Copy Writer at Leo Burnett Shanghai

January 1, 1995 - January 1, 1998

First dream job; clients included McDonalds, Lining, Coca-Cola, Siemens; learned to think outside of the box and persist with great ideas.

Creative Partner at Play&Pause Advertising (Shanghai)

January 1, 2019 - Present

Leading the creative team together with another partner to deliver 360-degree creative services for clients including Puma, Didi, Levi’s, Vans.