Hi, I'm Giacomo Ghirardi, a Digital Marketing Specialist focused on designing and executing data-driven campaigns across SEO, PPC, emails, and social media. I partner with creative teams to craft content that matches the brand voice and resonates with key audiences, using tools like Google Analytics and SEMrush to optimize performance and ROI. In my roles at BIP GROUP, HRM GROUP, and MAREA STUDIO, I translate business needs into strategic goals, lead cross-functional initiatives, and develop innovative experiences. I hold a Master’s in Digital Strategy from Politecnico di Milano and a Bachelor’s in Industrial Design from Sapienza University of Rome, and I’m passionate about driving value through technology, storytelling, and continuous learning.

Giacomo Ghirardi

Hi, I'm Giacomo Ghirardi, a Digital Marketing Specialist focused on designing and executing data-driven campaigns across SEO, PPC, emails, and social media. I partner with creative teams to craft content that matches the brand voice and resonates with key audiences, using tools like Google Analytics and SEMrush to optimize performance and ROI. In my roles at BIP GROUP, HRM GROUP, and MAREA STUDIO, I translate business needs into strategic goals, lead cross-functional initiatives, and develop innovative experiences. I hold a Master’s in Digital Strategy from Politecnico di Milano and a Bachelor’s in Industrial Design from Sapienza University of Rome, and I’m passionate about driving value through technology, storytelling, and continuous learning.

Available to hire

Hi, I’m Giacomo Ghirardi, a Digital Marketing Specialist focused on designing and executing data-driven campaigns across SEO, PPC, emails, and social media. I partner with creative teams to craft content that matches the brand voice and resonates with key audiences, using tools like Google Analytics and SEMrush to optimize performance and ROI.
In my roles at BIP GROUP, HRM GROUP, and MAREA STUDIO, I translate business needs into strategic goals, lead cross-functional initiatives, and develop innovative experiences. I hold a Master’s in Digital Strategy from Politecnico di Milano and a Bachelor’s in Industrial Design from Sapienza University of Rome, and I’m passionate about driving value through technology, storytelling, and continuous learning.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Digital Marketing Specialist at BIP GROUP
May 1, 2025 - Present
Designed and oversaw full digital marketing campaigns (SEO, PPC, emails, and social media) to raise brand awareness and achieve objectives. Used Google Analytics, SEMrush, and social insights to measure performance, optimize campaigns, and improve ROI. Collaborated with creative teams to develop content matching the brand voice and targeting key audience segments.
Digital Strategist at HRM GROUP
September 1, 2022 - May 1, 2025
Led digital strategy and marketing initiatives; translated business needs into strategic goals; managed cross-functional teams and created innovative experiences through proposals.
Media Specialist at MAREA STUDIO
March 1, 2019 - July 1, 2022
Supported brand development and content creation; led cross-functional funnel marketing, content strategy, and project management; contributed to analog photography, travel, cinema, music production, and HI-FI systems.

Education

Master’s Degree in Digital Strategy at Politecnico di Milano
January 1, 2021 - January 1, 2023
Bachelor’s Degree in Industrial Design at Università La Sapienza
January 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services