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I am a versatile digital marketing veteran with more than 11 years of experience in search marketing and content marketing. I specialize in designing result-driven search marketing strategies that blend SEO, PPC, content strategizing, conversion optimization, analytics, and more for diverse business niches. I am a collaborative leader who communicates clearly and enables cross-functional teams to deliver integrated solutions. I drive cross-functional collaboration across paid media, web development, content, social, and design teams, and I invest in mentoring and upskilling my teams to raise capability and career growth. I also focus on developing scalable GEO/SEO programs, SOPs, and structured career paths aligned with the company’s growth direction while pursuing ongoing GEO and search strategy innovation with SEO squads.…I am a versatile digital marketing veteran with more than 11 years of experience in search marketing and content marketing. I specialize in designing result-driven search marketing strategies that blend SEO, PPC, content strategizing, conversion optimization, analytics, and more for diverse business niches. I am a collaborative leader who communicates clearly and enables cross-functional teams to deliver integrated solutions. I drive cross-functional collaboration across paid media, web development, content, social, and design teams, and I invest in mentoring and upskilling my teams to raise capability and career growth. I also focus on developing scalable GEO/SEO programs, SOPs, and structured career paths aligned with the company’s growth direction while pursuing ongoing GEO and search strategy innovation with SEO squads.

Jackson Lim

Marketing Strategist, Brand Strategist, Content Strategist, +2

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I am a versatile digital marketing veteran with more than 11 years of experience in search marketing and content marketing. I specialize in designing result-driven search marketing strategies that blend SEO, PPC, content strategizing, conversion optimization, analytics, and more for diverse business niches. I am a collaborative leader who communicates clearly and enables cross-functional teams to deliver integrated solutions. I drive cross-functional collaboration across paid media, web development, content, social, and design teams, and I invest in mentoring and upskilling my teams to raise capability and career growth. I also focus on developing scalable GEO/SEO programs, SOPs, and structured career paths aligned with the company’s growth direction while pursuing ongoing GEO and search strategy innovation with SEO squads.…I am a versatile digital marketing veteran with more than 11 years of experience in search marketing and content marketing. I specialize in designing result-driven search marketing strategies that blend SEO, PPC, content strategizing, conversion optimization, analytics, and more for diverse business niches. I am a collaborative leader who communicates clearly and enables cross-functional teams to deliver integrated solutions. I drive cross-functional collaboration across paid media, web development, content, social, and design teams, and I invest in mentoring and upskilling my teams to raise capability and career growth. I also focus on developing scalable GEO/SEO programs, SOPs, and structured career paths aligned with the company’s growth direction while pursuing ongoing GEO and search strategy innovation with SEO squads.

Available to hire

I am a versatile digital marketing veteran with more than 11 years of experience in search marketing and content marketing. I specialize in designing result-driven search marketing strategies that blend SEO, PPC, content strategizing, conversion optimization, analytics, and more for diverse business niches. I am a collaborative leader who communicates clearly and enables cross-functional teams to deliver integrated solutions.

I drive cross-functional collaboration across paid media, web development, content, social, and design teams, and I invest in mentoring and upskilling my teams to raise capability and career growth. I also focus on developing scalable GEO/SEO programs, SOPs, and structured career paths aligned with the company’s growth direction while pursuing ongoing GEO and search strategy innovation with SEO squads.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Director at 2X Marketing SDN. BHD.

June 1, 2025 - Present

Lead and manage the SEO department with a team of 20 specialists across GEO, technical SEO, content optimization, analytics, and link-building. Develop and execute data-driven GEO and SEO strategies aligned with business goals to grow AI visibility, organic traffic, and lead generation (MQL & SQL). Drive cross-functional collaboration with paid media, web development, content, social, and design teams. Oversee stakeholder management, project planning, and BAU operations for timely, quality SEO delivery. Conduct performance assessments, identify skill gaps, and upskill/mentor team members. Create structured SOPs to elevate project management quality and develop individualized career paths aligned with company growth. Lead R&D on GEO and search strategy innovation with SEO squads.

SEO Director / SearchGuru SDN. BHD. (by NP Digital) at SearchGuru SDN. BHD. (by NP Digital)

May 1, 2015 - Present

Develop and execute comprehensive SEO strategies across technical, on-page, off-page, and local/international optimization. Lead one of Malaysia’s largest SEO teams (30+ specialists), coaching and defining clear career paths to drive growth and retention. Manage cross-industry SEO projects across APAC with emphasis on profitability and efficiency. Drive cross-channel synergy with PPC, PR, and other marketing functions. Oversee stakeholder engagement and align SEO performance with conversions, visibility, and Share of Voice. Expand team capabilities through upskilling and outsourced support networks. Built a track record of revenue growth and industry recognition.

Digital Marketing Manager at EPF Malaysia

February 1, 2023 - May 1, 2023

Strategized and executed digital marketing initiatives (web content updates, email, SMS, social, mobile app, IVR, chatbot marketing) for always-on and tactical campaigns. Provided ideation and planning for digital activation supporting product marketing, corporate relations, and digital departments. Delivered regular analytics-based reports (web visits, MAU, member contributions, NPS). Initiated digital-first content marketing to improve financial literacy nationwide and developed UX copy for the i-Akaun mobile app launched in May 2023. Enhanced the digital team's knowledge of SEO, content marketing, and GA4 through tailored workshops and stakeholder collaboration to ensure timely campaign execution.

Copywriter at Multimedia Arts Workshop SDN. BHD.

March 1, 2013 - April 1, 2015

Developed concept and branding strategies with Art Director; conducted brand and competitor analysis to identify SWOT and USP. Prepared proposals for concept pitches and oversaw campaigns through production. Crafted concise, persuasive copy and proofread for accuracy. Managed monthly content planning and Facebook page management; optimized FB PPC campaigns to achieve campaign objectives.