Head of Customer Marketing & Reference at Glean

Built Glean's first B2B customer marketing and advocacy program, partnering with C-suite executives to position strategic customers as industry thought leaders through high-impact events, video, and digital initiatives. Designed scalable brand storytelling systems for case studies, customer films, and testimonials; built a robust reference library, improving sales enablement and reducing cycle time on key deals. Collaborated across product, growth, and sales to infuse the voice of the customer into GTM campaigns and brand narratives.

Customer Marketing Lead, Retail & Consumer Goods at Salesforce

Led B2B co-marketing campaigns with 200+ global retail and CPG brands including Unilever, Gucci, PepsiCo, and L’Oréal. Directed cross-channel content creation (branded films, executive interviews, live event activations such as Dreamforce) and digital campaigns. Owned the customer advocate lifecycle from recruitment and onboarding to strategic engagement across events, panels, case studies, and analyst relations. Managed legal, creative, and brand alignment processes with stakeholders to streamline campaign delivery. Achieved expert status across Sales Cloud, Marketing Cloud, Data Cloud, Tableau, and related platforms.

Athlete & Influencer Marketing Leader at Decathlon

Built and scaled Decathlon’s first influencer and affiliate program, recruiting 100+ athletes and creators and driving 22% YoY sales growth. Achieved 300% growth in affiliate marketing participation and engagement through UGC campaigns. Partnered with internal creative and agency teams to concept and launch co-branded digital and experiential campaigns. Managed end-to-end campaign strategy including talent scouting, contract negotiation, content briefs, and performance tracking.

Marketing Manager, Southwest at Clif Bar

Oversaw ambassador, athlete, and community partnerships in a newly launched territory. Built regional event marketing strategy, managing a 25-person field team and activating at major lifestyle and sports events. Directed regional marketing budget, vendor negotiations, and content recaps for national alignment.

Partnership & Event Marketing Coordinator at Specialized Bicycles

Developed strategic partnerships with elite athletes, governing bodies, and event producers to enhance product launches. Coordinated global-local marketing integration, aligning grassroots events with global campaign initiatives.