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Social Media Manager and content creator focused on scaling brand accounts with data-backed strategy and high-performing short-form video. I align content with brand voice, audience insights, and business goals across Instagram and TikTok. I’ve driven measurable engagement growth (25–40% within 90 days), managed multiple accounts end-to-end, and translated analytics into actionable improvements to strengthen brand presence and performance.…Social Media Manager and content creator focused on scaling brand accounts with data-backed strategy and high-performing short-form video. I align content with brand voice, audience insights, and business goals across Instagram and TikTok. I’ve driven measurable engagement growth (25–40% within 90 days), managed multiple accounts end-to-end, and translated analytics into actionable improvements to strengthen brand presence and performance.

Jacob Calixte

Social Media Manager, Content Producer, Content Creator, +1

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Social Media Manager and content creator focused on scaling brand accounts with data-backed strategy and high-performing short-form video. I align content with brand voice, audience insights, and business goals across Instagram and TikTok. I’ve driven measurable engagement growth (25–40% within 90 days), managed multiple accounts end-to-end, and translated analytics into actionable improvements to strengthen brand presence and performance.…Social Media Manager and content creator focused on scaling brand accounts with data-backed strategy and high-performing short-form video. I align content with brand voice, audience insights, and business goals across Instagram and TikTok. I’ve driven measurable engagement growth (25–40% within 90 days), managed multiple accounts end-to-end, and translated analytics into actionable improvements to strengthen brand presence and performance.

Available to hire

Social Media Manager and content creator focused on scaling brand accounts with data-backed strategy and high-performing short-form video. I align content with brand voice, audience insights, and business goals across Instagram and TikTok.

I’ve driven measurable engagement growth (25–40% within 90 days), managed multiple accounts end-to-end, and translated analytics into actionable improvements to strengthen brand presence and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Co-Founder / Social Media Manager at Content & Connect

June 1, 2025 - Present

Lead social media strategy and execution for 5+ client accounts, managing content, performance, and growth initiatives end-to-end. Develop and execute monthly content calendars (12–20+ posts per account) ensuring consistency and brand alignment. Increased client engagement by 25–40% within 90 days through performance-driven short-form video strategy. Translate analytics (engagement rate, reach, impressions, follower growth) into actionable optimizations. Advise clients on content direction, platform trends, and growth opportunities.

Social Media Content Creator (Freelance)

January 1, 2023 - Present

Manage full-cycle content creation and publishing for small businesses and personal brands across Instagram and TikTok. Produce photo and video assets optimized for engagement and retention, applying platform-specific strategies to improve reach and performance. Deliver quality content on tight turnaround timelines (24–72 hours).

Brand Ambassador at Old Pal

August 1, 2022 - December 31, 2022

Execute field marketing campaigns and social media activations across events and pop-ups. Create promotional Instagram content and post-event recap media. Monitor campaign engagement and adjust content approach in real time to improve performance.

Manager – Inventory / Brand Ambassador at Sol Flower (Copperstate Farms)

October 1, 2021 - Present

Contribute to in-store and digital marketing initiatives through branded content and campaign execution. Represent the brand at events and activations to drive engagement and strengthen brand presence. Communicate product knowledge and brand messaging to 800 customers daily, enhancing customer experience and retention. Support community-driven marketing campaigns aligned with brand strategy.