Available to hire
I am a seasoned marketing professional with over 21 years of experience across DTC, B2B, B2C, and Public Sector channels. I specialize in digital marketing, content development, strategy, execution, and analysis, with a strong focus on growth strategies and product launches for CPG and software. Throughout my career, I have led cross-functional teams and have a proven ability to communicate complex ideas to diverse audiences effectively.
I consistently drive revenue growth through strategic marketing initiatives and innovative tactics, leveraging data-driven insights to optimize campaigns across digital platforms, events, and webinars. My expertise spans a wide range of marketing technologies and tools, and I am passionate about creating impactful marketing programs that connect with customers and partners alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Marketing Program Manager 5 at Microsoft
June 30, 2025 - August 19, 2025Developed strategy, created content, and executed welcome and onboarding email campaigns for multiple product segments using Marketo, optimizing flows and improving user engagement by 11% in the US. Supported paid subscription email programs and collaborated with technical and creative teams to ensure timely campaign execution. Delivered monthly analytics reports to stakeholders to enhance campaign performance and ROI.
Program/Project Manager, IV at Amazon Web Services
February 28, 2025 - August 19, 2025Optimized stakeholder engagement and drove operational efficiency for Amazon Prime Video. Increased subscriptions via WhatsApp notifications and executed new email and push notification campaigns using Workfront and Marketo. Leveraged Tableau for data-driven audience targeting and reporting, trained global marketers on new tools, and managed paid media campaigns across Google, Facebook, and LinkedIn, achieving an 8% growth in consumption.
Marketing Program Manager, Worldwide Public Sector at Amazon Web Services
July 31, 2024 - August 19, 2025Led collaboration with external agencies to launch generative AI marketing campaigns, including an eBook and demo videos for AWS Claude. Executed paid media and social campaigns to support Field Marketing, increasing landing page traffic by 8%. Managed webinars with thousands of registrations and tracked conversions in Salesforce. Developed go-to-market plans incorporating ABM, email, and social media, achieving a 12% increase in qualified lead conversions.
Senior Manager, Vertical/ABM Marketing at Cradlepoint, an Ericsson Company
May 31, 2023 - August 19, 2025Developed and executed global growth-focused campaigns for hardware and SaaS products leveraging ABM strategies, Marketo, Demandbase, Salesforce, and paid media channels. Achieved 145% of target in 2022. Launched global email nurture series that retained 75% of leads and managed field marketing programs including conferences and webinars. Oversaw partner relationships and managed new product launch campaigns targeting Public Sector audiences.
Manager, Global Marketing Program at K2 (Now Nintex)
September 30, 2020 - August 19, 2025Led process automation journeys and global growth marketing campaigns for B2B and Public Sector SaaS products, increasing digital leads by 75% and achieving 98% of revenue goals. Managed ABM targeted content creation, partner relationships, co-branded campaigns, and vendor onboarding, while delivering lifecycle growth marketing plans supported by customer data and analytics.
Manager, Digital Marketing at ADURO, Inc.
January 31, 2019 - August 19, 2025Implemented a comprehensive ABM strategy including persona development and Salesforce CRM integration, driving a 35% year-over-year increase in digital-driven pipeline. Executed multi-channel campaigns to promote brand and events, optimized SEO and lead conversion, and developed monthly webinar series to foster pipeline growth in wellness benefits SaaS.
Manager, CRM & Digital Marketing at Clarisonic (Part of L'Oréal)
December 31, 2017 - August 19, 2025Created the company's first digital CRM strategy using HubSpot, developing segmentation and behavior-based KPIs to drive customer growth. Launched email products to educate and engage customers, improved revenue, and enhanced customer communications across media, mobile, and retail channels. Executed launch campaigns for new brush head design in both online and retail environments.
Account Supervisor at Yesler (Contract Role) Microsoft
January 31, 2017 - August 19, 2025Developed and implemented content and website strategies for Microsoft Worldwide Public Sector stakeholders. Delivered social media content, SEO strategies, email marketing campaigns, and managed project budgets and team for lead generation and event registrations.
Director of Marketing and Communications at United Way of Snohomish County
August 31, 2016 - August 19, 2025Launched mobile-friendly website and managed successful donor campaigns that increased revenue by $45K. Produced large signature events and managed social media ad and retargeting campaigns boosting donor engagement. Led rebranding efforts, marketing team, and served as organizational spokesperson.
Senior Marketing Manager at The Daily Herald
April 30, 2015 - August 19, 2025Managed marketing team and developed annual multi-channel marketing and branding plans. Implemented successful retargeting campaigns to win back subscribers, managed paid social and content syndication campaigns, improved website performance analytics, and increased sponsorship revenue.
Marketing Program Manager 5 at Microsoft
June 30, 2025 - August 19, 2025Developed strategies and executed Marketo welcome and onboarding email campaigns for multiple product segments, improving engagement by up to 11% in the US market. Optimized onboarding email flows for M365 Free Product Suite and supported paid subscription email programs. Coordinated campaign creation with technical and creative teams using Asana and Figma. Presented monthly analytics reports to stakeholders to drive continuous improvement.
Program/Project Manager, IV at Amazon Web Services
February 28, 2025 - August 19, 2025Optimized stakeholder engagement mechanisms in Workfront for Amazon Prime Video programs. Increased subscriptions and renewals via WhatsApp notifications in select markets. Executed email and push notification campaigns using Workfront and Marketo. Tracked campaign performance with Tableau, creating customer heat maps to predict opportunities. Trained global marketers on new marketing tools and managed paid media campaigns achieving 8% growth from existing customers.
Marketing Program Manager, Worldwide Public Sector at Amazon Web Services
July 31, 2024 - August 19, 2025Led collaboration with agencies to launch generative AI eBook campaign and demo videos for Claude AI tool. Executed paid media programs increasing traffic by 8% and produced monthly newsletters reaching 1.3M individuals. Managed a 3-part webinar series with over 4,500 registrations and drove a 12% increase in conversion rates. Audited existing content and collaborated with SMEs to create quarterly marketing support materials for targeted Salesforce accounts.
Senior Manager, Vertical/ABM Marketing at Cradlepoint, an Ericsson Company
May 31, 2023 - August 19, 2025Developed and executed global growth campaigns for hardware and SaaS, leveraging ABM, customer intent data, and paid media to achieve 145% of goals in 2022. Launched global email nurture series retaining 75% of leads and managed field marketing programs including conferences and webinars. Led partner and carrier relationship management and launched a new wireless antenna router product to Public Sector audiences using multimedia and paid media.
Manager, Global Marketing Program at K2 (Now Nintex)
September 30, 2020 - August 19, 2025Spearheaded process automation for global SaaS growth campaigns across multiple channels, increasing digital leads by 75% and achieving 98% of revenue goals. Collaborated with internal teams and external agencies on ABM targeted content, analyzed customer data for targeted messaging, and managed partner relationships and vendor onboarding for syndicated content.
Manager, Digital Marketing at ADURO, Inc.
January 31, 2019 - August 19, 2025Developed an ABM strategy including persona development and Salesforce integration, driving a 35% year-over-year increase in digital-driven pipeline. Conducted data analysis for SEO and lead conversion, executed multi-channel paid and organic campaigns, developed monthly webinar series, and partnered with sales for lead generation alignment.
Manager, CRM & Digital Marketing at Clarisonic (Part of L'Oréal)
December 31, 2017 - August 19, 2025Implemented first digital CRM strategy with HubSpot, driving new customer growth through targeted email campaigns and customer segmentation. Created multi-channel customer touchpoints and optimized customer experience in retail and eCommerce. Launched a new brush head design product across key online marketplaces and physical retail stores, supported by events and pop-ups.
Account Supervisor at Yesler (Contract Role) Microsoft
January 31, 2017 - August 19, 2025Developed content and website strategies for Microsoft's Worldwide Public Sector, enhancing lead generation and brand visibility. Managed social media content and paid campaigns, SEO efforts, and email marketing programs. Oversaw budgets and a team of three to ensure project delivery and client satisfaction.
Director of Marketing and Communications at United Way of Snohomish County
August 31, 2016 - August 19, 2025Launched mobile-friendly website increasing social media and donor engagement. Managed two large signature events and media partnerships. Executed social media ad campaigns improving donor engagement and drove rebranding efforts. Served as organizational spokesperson and increased participation and revenue through strategic marketing initiatives.
Senior Marketing Manager at The Daily Herald
April 30, 2015 - August 19, 2025Led marketing team with multi-channel subscriber growth plans including direct mail, print, online, and social media. Developed retargeting campaigns winning back former subscribers, managed paid social and content syndication efforts, and produced sales collateral. Served as spokesperson and grew sponsorship revenue and partnerships.
Education
Digital Leadership Certificate at Cornell University
January 11, 2030 - August 19, 2025Master of Business Administration - Marketing concentration at Regis University
January 11, 2030 - August 19, 2025Bachelor of Arts - Communications & Advertising at Washington State University
January 11, 2030 - August 19, 2025Digital Leadership Certificate at Cornell University, Ithaca, NY
January 11, 2030 - August 19, 2025Master of Business Administration - Marketing concentration at Regis University, Denver, CO
January 11, 2030 - August 19, 2025Bachelor of Arts - Communications & Advertising, Minors: Human Development and Marketing at Washington State University, Pullman, WA
January 11, 2030 - August 19, 2025Qualifications
Digital Leadership Certificate
January 11, 2030 - August 19, 2025Digital Leadership Certificate
January 11, 2030 - August 19, 2025Industry Experience
Consumer Goods, Software & Internet, Government, Non-Profit Organization, Professional Services, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Seattle today.