Available to hire
Senior marketing executive with 20+ years of experience driving growth for enterprise SaaS, cloud, AI, cybersecurity, and technology organizations through go-to-market, product marketing, demand generation, and customer lifecycle initiatives. Trusted advisor to executive leadership with expertise in ABM, partner marketing, marketing operations, and digital transformation.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Work Experience
Marketing Program Manager 5 at Microsoft
June 30, 2025 - August 19, 2025Developed strategies and executed Marketo welcome and onboarding email campaigns for multiple product segments, improving engagement by up to 11% in the US market. Optimized onboarding email flows for M365 Free Product Suite and supported paid subscription email programs. Coordinated campaign creation with technical and creative teams using Asana and Figma. Presented monthly analytics reports to stakeholders to drive continuous improvement.
Marketing Program Manager 5 at Microsoft
June 30, 2025 - August 19, 2025Developed strategy, created content, and executed welcome and onboarding email campaigns for multiple product segments using Marketo, optimizing flows and improving user engagement by 11% in the US. Supported paid subscription email programs and collaborated with technical and creative teams to ensure timely campaign execution. Delivered monthly analytics reports to stakeholders to enhance campaign performance and ROI.
Program/Project Manager, IV at Amazon Web Services
February 28, 2025 - August 19, 2025Optimized stakeholder engagement mechanisms in Workfront for Amazon Prime Video programs. Increased subscriptions and renewals via WhatsApp notifications in select markets. Executed email and push notification campaigns using Workfront and Marketo. Tracked campaign performance with Tableau, creating customer heat maps to predict opportunities. Trained global marketers on new marketing tools and managed paid media campaigns achieving 8% growth from existing customers.
Program/Project Manager, IV at Amazon Web Services
February 28, 2025 - August 19, 2025Optimized stakeholder engagement and drove operational efficiency for Amazon Prime Video. Increased subscriptions via WhatsApp notifications and executed new email and push notification campaigns using Workfront and Marketo. Leveraged Tableau for data-driven audience targeting and reporting, trained global marketers on new tools, and managed paid media campaigns across Google, Facebook, and LinkedIn, achieving an 8% growth in consumption.
Marketing Program Manager, Worldwide Public Sector at Amazon Web Services
July 31, 2024 - August 19, 2025Led collaboration with agencies to launch generative AI eBook campaign and demo videos for Claude AI tool. Executed paid media programs increasing traffic by 8% and produced monthly newsletters reaching 1.3M individuals. Managed a 3-part webinar series with over 4,500 registrations and drove a 12% increase in conversion rates. Audited existing content and collaborated with SMEs to create quarterly marketing support materials for targeted Salesforce accounts.
Marketing Program Manager, Worldwide Public Sector at Amazon Web Services
July 31, 2024 - August 19, 2025Led collaboration with external agencies to launch generative AI marketing campaigns, including an eBook and demo videos for AWS Claude. Executed paid media and social campaigns to support Field Marketing, increasing landing page traffic by 8%. Managed webinars with thousands of registrations and tracked conversions in Salesforce. Developed go-to-market plans incorporating ABM, email, and social media, achieving a 12% increase in qualified lead conversions.
Senior Manager, Vertical/ABM Marketing at Cradlepoint, an Ericsson Company
May 31, 2023 - August 19, 2025Developed and executed global growth campaigns for hardware and SaaS, leveraging ABM, customer intent data, and paid media to achieve 145% of goals in 2022. Launched global email nurture series retaining 75% of leads and managed field marketing programs including conferences and webinars. Led partner and carrier relationship management and launched a new wireless antenna router product to Public Sector audiences using multimedia and paid media.
Senior Manager, Vertical/ABM Marketing at Cradlepoint, an Ericsson Company
May 31, 2023 - August 19, 2025Developed and executed global growth-focused campaigns for hardware and SaaS products leveraging ABM strategies, Marketo, Demandbase, Salesforce, and paid media channels. Achieved 145% of target in 2022. Launched global email nurture series that retained 75% of leads and managed field marketing programs including conferences and webinars. Oversaw partner relationships and managed new product launch campaigns targeting Public Sector audiences.
Founder & Fractional Marketing Executive at Campbell Marketing Consulting
May 1, 2023 - PresentProvide executive-level, fractional marketing leadership for SaaS and growth-stage technology companies. Lead concurrent engagements across go-to-market strategy, product marketing, demand generation, lifecycle marketing, partner marketing, and marketing transformation/digital strategy. Build scalable marketing foundations including messaging frameworks, partner programs, lifecycle journeys, and integrated campaign strategies; align Product, Sales, Customer Success, Engineering, and executive leadership around shared growth objectives. Deliver measurable outcomes through data-driven planning and marketing operations excellence.
Senior Manager, Vertical & Account-Based Marketing at Cradlepoint (Now Ericsson)
October 1, 2020 - May 1, 2023Led vertical and account-based marketing initiatives for enterprise networking solutions across commercial and public sector markets. Partnered with Sales, Product, and executive leadership to accelerate pipeline growth, strengthen customer engagement, and exceed revenue targets. Directed targeted industry campaigns, built lifecycle nurture strategies, expanded partner marketing programs with technology/carrier partners, and optimized performance using customer insights and analytics. Managed a team of marketers and supported global live/virtual events with third-party vendors.
Manager, Global Marketing Program at K2 (Now Nintex)
September 30, 2020 - August 19, 2025Spearheaded process automation for global SaaS growth campaigns across multiple channels, increasing digital leads by 75% and achieving 98% of revenue goals. Collaborated with internal teams and external agencies on ABM targeted content, analyzed customer data for targeted messaging, and managed partner relationships and vendor onboarding for syndicated content.
Manager, Global Marketing Program at K2 (Now Nintex)
September 30, 2020 - August 19, 2025Led process automation journeys and global growth marketing campaigns for B2B and Public Sector SaaS products, increasing digital leads by 75% and achieving 98% of revenue goals. Managed ABM targeted content creation, partner relationships, co-branded campaigns, and vendor onboarding, while delivering lifecycle growth marketing plans supported by customer data and analytics.
Manager, Digital Marketing at ADURO, Inc.
January 31, 2019 - August 19, 2025Developed an ABM strategy including persona development and Salesforce integration, driving a 35% year-over-year increase in digital-driven pipeline. Conducted data analysis for SEO and lead conversion, executed multi-channel paid and organic campaigns, developed monthly webinar series, and partnered with sales for lead generation alignment.
Manager, Digital Marketing at ADURO, Inc.
January 31, 2019 - August 19, 2025Implemented a comprehensive ABM strategy including persona development and Salesforce CRM integration, driving a 35% year-over-year increase in digital-driven pipeline. Executed multi-channel campaigns to promote brand and events, optimized SEO and lead conversion, and developed monthly webinar series to foster pipeline growth in wellness benefits SaaS.
Manager, Global Marketing Programs at K2 (Now Nintex)
January 1, 2019 - September 30, 2020Managed global marketing programs for enterprise software solutions across product, sales, and regional marketing teams. Led demand generation initiatives increasing digital lead volume and achieving annual revenue targets; developed integrated go-to-market campaigns for enterprise launches in commercial and public sector; built ABM programs targeting strategic accounts to strengthen pipeline and customer engagement. Partnered with regional teams to execute global campaigns and optimize effectiveness; managed agency relationships and performance reporting using analytics.
Manager, Digital Marketing at Aduro
January 1, 2018 - January 1, 2019Directed digital marketing strategy to increase brand visibility, accelerate demand generation, and grow qualified pipeline for a rapidly scaling SaaS business. Built the company’s first ABM strategy, influencing $12.5M in qualified pipeline and increasing digital pipeline year over year. Led integrated campaigns across SEO, SEM, paid media, webinars, email, and social. Partnered with Sales and Product Marketing to improve lead generation and campaign performance; used marketing analytics and reporting to optimize ROI.
Manager, CRM & Digital Marketing at Clarisonic (Part of L'Oréal)
December 31, 2017 - August 19, 2025Implemented first digital CRM strategy with HubSpot, driving new customer growth through targeted email campaigns and customer segmentation. Created multi-channel customer touchpoints and optimized customer experience in retail and eCommerce. Launched a new brush head design product across key online marketplaces and physical retail stores, supported by events and pop-ups.
Manager, CRM & Digital Marketing at Clarisonic (Part of L'Oréal)
December 31, 2017 - August 19, 2025Created the company's first digital CRM strategy using HubSpot, developing segmentation and behavior-based KPIs to drive customer growth. Launched email products to educate and engage customers, improved revenue, and enhanced customer communications across media, mobile, and retail channels. Executed launch campaigns for new brush head design in both online and retail environments.
Manager, CRM & Digital Marketing at Clarisonic (Part of L’Oréal)
February 1, 2017 - December 31, 2017Led CRM and digital marketing initiatives supporting customer acquisition, retention, and product launches for a global beauty brand. Developed the first CRM strategy, including segmentation and personalized lifecycle communications. Executed omnichannel campaigns across eCommerce, Amazon, retail partners, and direct-to-consumer channels. Delivered integrated product launch programs and used customer analytics/testing to improve acquisition, retention, and loyalty outcomes.
Account Supervisor at Yesler (Contract Role) Microsoft
January 31, 2017 - August 19, 2025Developed content and website strategies for Microsoft's Worldwide Public Sector, enhancing lead generation and brand visibility. Managed social media content and paid campaigns, SEO efforts, and email marketing programs. Oversaw budgets and a team of three to ensure project delivery and client satisfaction.
Account Supervisor at Yesler (Contract Role) Microsoft
January 31, 2017 - August 19, 2025Developed and implemented content and website strategies for Microsoft Worldwide Public Sector stakeholders. Delivered social media content, SEO strategies, email marketing campaigns, and managed project budgets and team for lead generation and event registrations.
Director of Marketing and Communications at United Way of Snohomish County
August 31, 2016 - August 19, 2025Launched mobile-friendly website increasing social media and donor engagement. Managed two large signature events and media partnerships. Executed social media ad campaigns improving donor engagement and drove rebranding efforts. Served as organizational spokesperson and increased participation and revenue through strategic marketing initiatives.
Director of Marketing and Communications at United Way of Snohomish County
August 31, 2016 - August 19, 2025Launched mobile-friendly website and managed successful donor campaigns that increased revenue by $45K. Produced large signature events and managed social media ad and retargeting campaigns boosting donor engagement. Led rebranding efforts, marketing team, and served as organizational spokesperson.
Account Supervisor, Microsoft Account at Yesler
August 1, 2016 - January 31, 2017Managed strategic marketing initiatives for Microsoft’s Worldwide Public Sector organization while leading cross-functional agency teams and client relationships. Directed digital content strategy including website optimization and SEO to improve customer engagement. Managed client relationships, project teams, and marketing budgets across concurrent initiatives. Provided executive reporting and campaign insights to support marketing strategy and performance optimization.
Senior Marketing Manager at The Daily Herald
April 30, 2015 - August 19, 2025Led marketing team with multi-channel subscriber growth plans including direct mail, print, online, and social media. Developed retargeting campaigns winning back former subscribers, managed paid social and content syndication efforts, and produced sales collateral. Served as spokesperson and grew sponsorship revenue and partnerships.
Senior Marketing Manager at The Daily Herald
April 30, 2015 - August 19, 2025Managed marketing team and developed annual multi-channel marketing and branding plans. Implemented successful retargeting campaigns to win back subscribers, managed paid social and content syndication campaigns, improved website performance analytics, and increased sponsorship revenue.
Director of Marketing & Communications at United Way of Snohomish County
April 1, 2015 - August 31, 2016Directed organizational marketing, communications, and brand strategy, leading fundraising campaigns, community engagement, and public relations efforts. Increased donor engagement and generated new fundraising revenue; led a comprehensive organizational rebrand and launched a first mobile-responsive website. Managed marketing and media relations, executive communications, and community outreach to strengthen brand awareness. Increased corporate fundraising participation through strategic communications and campaign development.
Education
Digital Leadership Certificate at Cornell University
January 11, 2030 - August 19, 2025Master of Business Administration - Marketing concentration at Regis University
January 11, 2030 - August 19, 2025Bachelor of Arts - Communications & Advertising at Washington State University
January 11, 2030 - August 19, 2025Digital Leadership Certificate at Cornell University, Ithaca, NY
January 11, 2030 - August 19, 2025Master of Business Administration - Marketing concentration at Regis University, Denver, CO
January 11, 2030 - August 19, 2025Bachelor of Arts - Communications & Advertising, Minors: Human Development and Marketing at Washington State University, Pullman, WA
January 11, 2030 - August 19, 2025Master of Business Administration (Marketing concentration) at Regis University, Denver, CO
January 11, 2030 - August 27, 2026Bachelor of Arts (Communications & Advertising) at Washington State University, Pullman, WA
January 11, 2030 - August 27, 2026Digital Leadership Certificate at Cornell University, Ithaca, NY
January 11, 2030 - August 27, 2026Master of Business Administration (Marketing) at Regis University
January 11, 2030 - August 27, 2026Bachelor of Arts (Communications & Advertising) at Cornell University
January 11, 2030 - August 27, 2026Digital Leadership Certificate at Cornell University
January 11, 2030 - August 27, 2026Master of Business Administration (Marketing) at Regis University
January 11, 2030 - August 27, 2026Bachelor of Arts (Communications & Advertising) at Washington State University
January 11, 2030 - August 27, 2026Digital Leadership Certificate at Cornell University
January 11, 2030 - August 27, 2026Qualifications
Digital Leadership Certificate
January 11, 2030 - August 19, 2025Digital Leadership Certificate
January 11, 2030 - August 19, 2025Marketo Certified
January 11, 2030 - August 27, 2026Salesforce Certified
January 11, 2030 - August 27, 2026Google Analytics Certification
January 11, 2030 - August 27, 2026Demandbase ABM and ABX Certification
January 11, 2030 - August 27, 2026Marketo Certified
January 11, 2030 - August 27, 2026Salesforce Certified
January 11, 2030 - August 27, 2026Google Analytics Certification
January 11, 2030 - August 27, 2026Demandbase ABM and ABX Certification
January 11, 2030 - August 27, 2026Marketo Certified
January 11, 2030 - August 27, 2026Salesforce Certified
January 11, 2030 - August 27, 2026Google Analytics Certification
January 11, 2030 - August 27, 2026Demandbase ABM and ABX Certification
January 11, 2030 - August 27, 2026Industry Experience
Consumer Goods, Software & Internet, Government, Non-Profit Organization, Professional Services, Media & Entertainment, Retail, Computers & Electronics, Telecommunications, Financial Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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