Available to hire
Senior media and marketing advisor with 16 years’ experience across agency and client-side roles in Sydney and London. I specialise in cross-channel media strategy, planning and buying, social media strategy, and provide senior-level marketing guidance to businesses and in-house teams. My work focuses on building effective strategies, setting clear direction and aligning channels to commercial objectives, while ensuring marketing activity is well planned, appropriately managed by in-house and partner teams, and clearly understood by business owners to drive strong, measurable results.
Experience Level
Beginner
Beginner
Language
Work Experience
Group Account Director at JOY
September 22, 2022 - October 23, 2023Led an integrated agency team, managed a $30M+ client portfolio, and steered agency media relationships and team development. Oversaw education and training programs for the agency’s media practice and provided strategic guidance across client audits, brand assessments, and business transformations.
Agency Group Director at ADMATIC
July 1, 2019 - December 31, 2021Oversaw day-to-day agency operations, client output and growth. Led new business efforts (RFPs and pitches) resulting in 4 new accounts and ~48% YoY revenue growth. Acted as Head of Media for strategy and planning, including audience insights and all ATL trading; built templates, SLAs and staff handbooks; led education and thought leadership.
Group Planning Director at Customedia
January 1, 2022 - August 31, 2022Contract role leading Pepper Money account. Directed brand and B2B relaunch strategy, acquisition modelling, and lead forecasts. Oversaw planning output, ran training sessions on pDOOH, Roy Morgan insights and audience segmentation; performed client account audits with recommendations.
Agency Group Strategist at Fairfax
January 1, 2018 - December 31, 2018Strategic business partner to Sales Directors, delivering integrated media solutions for high-value clients (> $500k) and supporting revenue growth for the sales team. Drove education, thought leadership and developed business plans; collaborated with editorial, creative and product teams to develop bespoke content and ad units.
Senior Client Manager at UM
July 1, 2016 - December 31, 2017Managed client relationships and media planning/buying, coordinating cross-functional teams and contributing to performance outcomes.
Partnership Manager at UM
March 1, 2016 - July 31, 2016Supported partnerships and client relations, contributing to cross-channel campaigns and strategic alignments.
Campaign Manager at Rocket
November 1, 2014 - December 31, 2015Led campaign planning and delivery across London-based clients, driving timely execution and performance optimization.
Planning Manager / Planning Executive & Press Trader at ZenithOptimedia
December 1, 2011 - November 30, 2014Managed planning, planning execution and press trading across multiple clients, optimizing media mix and ROI.
Group Coordinator & Executive at Carat
March 1, 2010 - August 31, 2022Provide group-level coordination and executive support, contributing to cross-client planning, reporting and stakeholder management.
Marketing Assistant at Cassegrain Wines
January 1, 2009 - December 31, 2009Supported marketing activities, event planning and promotional campaigns.
Education
Certificate III - Design Thinking & Business Transformation at UOW, Sydney Business School
January 11, 2030 - February 5, 2026Introduction to Product Management at Academy Xi, Sydney
November 1, 2018 - November 30, 2018Bachelor of Arts, Communications and Advertising at Charles Sturt University, Bathurst
January 1, 2006 - December 31, 2008International Advertising Association’s Diploma in Marketing Communication at Charles Sturt University, Bathurst
January 1, 2006 - December 31, 2008Qualifications
Certificate III - Design Thinking & Business Transformation
January 11, 2030 - February 5, 2026Introduction to Product Management
November 1, 2018 - November 30, 2018Bachelor of Arts, Communications and Advertising
January 1, 2006 - December 31, 2008International Advertising Association’s Diploma in Marketing Communication
January 1, 2006 - December 31, 2008Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Software & Internet
Experience Level
Beginner
Beginner
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