Jessica Adanich

I’m a Brand Architect and Fractional CMO who helps companies bring clarity, alignment, and strategic direction to their marketing.

Today many teams are using AI tools, Canva, and internal creative resources to produce marketing faster than ever. But speed without strategy often leads to disconnected messaging, inconsistent brand experiences, and marketing that doesn’t actually drive growth.

That’s where I come in.

I work with founders and leadership teams to align brand strategy, messaging, and creative execution so that marketing efforts actually move the business forward.

Through my studio, DesignPod, I’ve spent years helping companies develop strong brand foundations and execute high-quality creative across print, digital, and product.

Increasingly, I step in at a higher level — acting as a Fractional CMO or strategic advisor, helping leadership teams clarify positioning, guide marketing direction, and ensure creative teams are aligned with business goals.

In addition to client work, I’m also the founder of Fuzzy Sharks, a mission-driven product brand using art and storytelling to inspire ocean conservation, and Sharkapalooza, a nonprofit festival bringing together artists, scientists, and communities to raise awareness and support shark conservation.

Building these ventures has given me a unique perspective: I don’t just advise brands — I build them.

Areas I support companies with include:

• Brand positioning and architecture
• Fractional CMO leadership
• Marketing strategy and team alignment
• Integrating AI tools with human creative direction
• Messaging clarity and brand storytelling
• Creative direction across internal teams and agencies
• Building scalable brand systems

If your team is producing marketing but struggling to align strategy, messaging, and execution, that’s usually where I can help the most.