I’m a Brand Architect and Fractional CMO who helps companies bring clarity, alignment, and strategic direction to their marketing. Today many teams are using AI tools, Canva, and internal creative resources to produce marketing faster than ever. But speed without strategy often leads to disconnected messaging, inconsistent brand experiences, and marketing that doesn’t actually drive growth. That’s where I come in. I work with founders and leadership teams to align brand strategy, messaging, and creative execution so that marketing efforts actually move the business forward. Through my studio, DesignPod, I’ve spent years helping companies develop strong brand foundations and execute high-quality creative across print, digital, and product. Increasingly, I step in at a higher level — acting as a Fractional CMO or strategic advisor, helping leadership teams clarify positioning, guide marketing direction, and ensure creative teams are aligned with business goals. In addition to client work, I’m also the founder of Fuzzy Sharks, a mission-driven product brand using art and storytelling to inspire ocean conservation, and Sharkapalooza, a nonprofit festival bringing together artists, scientists, and communities to raise awareness and support shark conservation. Building these ventures has given me a unique perspective: I don’t just advise brands — I build them. Areas I support companies with include: • Brand positioning and architecture • Fractional CMO leadership • Marketing strategy and team alignment • Integrating AI tools with human creative direction • Messaging clarity and brand storytelling • Creative direction across internal teams and agencies • Building scalable brand systems If your team is producing marketing but struggling to align strategy, messaging, and execution, that’s usually where I can help the most.

Jessica Adanich

I’m a Brand Architect and Fractional CMO who helps companies bring clarity, alignment, and strategic direction to their marketing. Today many teams are using AI tools, Canva, and internal creative resources to produce marketing faster than ever. But speed without strategy often leads to disconnected messaging, inconsistent brand experiences, and marketing that doesn’t actually drive growth. That’s where I come in. I work with founders and leadership teams to align brand strategy, messaging, and creative execution so that marketing efforts actually move the business forward. Through my studio, DesignPod, I’ve spent years helping companies develop strong brand foundations and execute high-quality creative across print, digital, and product. Increasingly, I step in at a higher level — acting as a Fractional CMO or strategic advisor, helping leadership teams clarify positioning, guide marketing direction, and ensure creative teams are aligned with business goals. In addition to client work, I’m also the founder of Fuzzy Sharks, a mission-driven product brand using art and storytelling to inspire ocean conservation, and Sharkapalooza, a nonprofit festival bringing together artists, scientists, and communities to raise awareness and support shark conservation. Building these ventures has given me a unique perspective: I don’t just advise brands — I build them. Areas I support companies with include: • Brand positioning and architecture • Fractional CMO leadership • Marketing strategy and team alignment • Integrating AI tools with human creative direction • Messaging clarity and brand storytelling • Creative direction across internal teams and agencies • Building scalable brand systems If your team is producing marketing but struggling to align strategy, messaging, and execution, that’s usually where I can help the most.

Available to hire

I’m a Brand Architect and Fractional CMO who helps companies bring clarity, alignment, and strategic direction to their marketing.

Today many teams are using AI tools, Canva, and internal creative resources to produce marketing faster than ever. But speed without strategy often leads to disconnected messaging, inconsistent brand experiences, and marketing that doesn’t actually drive growth.

That’s where I come in.

I work with founders and leadership teams to align brand strategy, messaging, and creative execution so that marketing efforts actually move the business forward.

Through my studio, DesignPod, I’ve spent years helping companies develop strong brand foundations and execute high-quality creative across print, digital, and product.

Increasingly, I step in at a higher level — acting as a Fractional CMO or strategic advisor, helping leadership teams clarify positioning, guide marketing direction, and ensure creative teams are aligned with business goals.

In addition to client work, I’m also the founder of Fuzzy Sharks, a mission-driven product brand using art and storytelling to inspire ocean conservation, and Sharkapalooza, a nonprofit festival bringing together artists, scientists, and communities to raise awareness and support shark conservation.

Building these ventures has given me a unique perspective: I don’t just advise brands — I build them.

Areas I support companies with include:

• Brand positioning and architecture
• Fractional CMO leadership
• Marketing strategy and team alignment
• Integrating AI tools with human creative direction
• Messaging clarity and brand storytelling
• Creative direction across internal teams and agencies
• Building scalable brand systems

If your team is producing marketing but struggling to align strategy, messaging, and execution, that’s usually where I can help the most.

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Work Experience

Founder | DesignPod Studio at DesignPod Studio (Design Pod LLC)
January 1, 2018 - Present
Founder of a branding and design agency focusing on visual systems for digital and print, including presentation templates, slide frameworks, and reusable assets. Responsibilities include creating production-ready files and enabling non-designers to easily update templates while ensuring brand consistency across materials.
Founder at Fuzzy Sharks
January 1, 2022 - Present
Created a mission-driven art and product initiative using storytelling and visual engagement to raise awareness around shark conservation; develops presentations and communication assets for public-facing programs and partnerships.
Founder & Executive Director at Sharkapalooza, Inc.
January 1, 2020 - Present
Founded and leads a nonprofit arts and conservation festival focused on ocean ecosystems; responsible for brand development, marketing design, event graphics, and visual storytelling.
Director of Marketing & Creative Services at Mace Security International
January 1, 2013 - December 31, 2018
Led marketing and creative strategy for a nationally recognized consumer safety brand; oversaw brand messaging, campaigns, and asset production across channels.
Digital Retoucher at TRG Reality
January 1, 2012 - December 31, 2013
Provided high-end digital retouching and image production for national retail and product advertising campaigns.
Founder at DesignPod Studio (Design Pod LLC)
January 1, 2018 - Present
Founder of boutique branding and design agency delivering visual identity systems, marketing design, packaging, and brand communication for product companies, startups, and professional services; produced websites, campaign graphics, email visuals, social assets, pitch decks, and print collateral; maintained brand consistency and production-ready assets.

Education

Bachelor of Fine Arts at Cleveland Institute of Art
January 11, 2030 - March 24, 2026
Bachelor of Fine Arts at Cleveland Institute of Art
January 11, 2030 - March 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Non-Profit Organization, Consumer Goods, Retail