King’s College London is another client I have worked with extensively, creating visually engaging content for educational and awareness-driven campaigns. The projects featured include social content exploring topics such as climate change, misinformation, and the impact of conflict, where the challenge was to communicate complex information in a clear, accessible and engaging way. These projects highlight my strengths in typography, image selection, visual hierarchy and content-led design, demonstrating my ability to transform detailed subject matter into compelling digital assets that resonate with a wide audience.

PepsiCo is a client I have worked closely with across a variety of internal and external communications, contributing to the design and development of creative assets for a range of campaigns. Notable projects include employee spotlight profiles for International Women’s Day, storytelling content highlighting participants of the MyEducation programme, and brand-focused campaigns featuring household names such as Cheetos, Doritos, Walkers and Quaker. These projects showcase my ability to create engaging, brand-led content, balancing strong visual design, typography and layout principles while adapting assets across multiple digital formats and audiences.

Over a number of campaigns for Krispy Kreme, I have been responsible for designing and adapting creative assets across social media, web, in-store displays and motion content. Working from campaign concepts and product launches, I translated core creative ideas into engaging, brand-consistent assets across a wide range of formats and touchpoints. These projects demonstrate my strengths in layout design, typography, visual hierarchy and maintaining brand consistency, while adapting creative for different platforms, specifications and audience needs. The variety of deliverables required a strong eye for detail, creative problem-solving and the ability to produce high-quality assets at scale while ensuring a cohesive campaign experience.