I am a Senior Digital Marketing & Growth Manager with 8+ years of experience building and scaling e-commerce, agency, SaaS, and consulting businesses through full-funnel performance strategies. I specialize in paid media, SEO, conversion optimization, funnel architecture, and lifecycle marketing, with a strong focus on measurable revenue growth, LTV/CAC optimization, and data-driven experimentation. I have led cross-functional teams and external partners while collaborating with key stakeholders to align marketing with business objectives. I bring international exposure across Switzerland, the UK, the US, Colombia, and the UAE, contributing a global and commercially strategic perspective to digital growth execution.

I am a Senior Digital Marketing & Growth Manager with 8+ years of experience building and scaling e-commerce, agency, SaaS, and consulting businesses through full-funnel performance strategies. I specialize in paid media, SEO, conversion optimization, funnel architecture, and lifecycle marketing, with a strong focus on measurable revenue growth, LTV/CAC optimization, and data-driven experimentation. I have led cross-functional teams and external partners while collaborating with key stakeholders to align marketing with business objectives. I bring international exposure across Switzerland, the UK, the US, Colombia, and the UAE, contributing a global and commercially strategic perspective to digital growth execution.

Available to hire

I am a Senior Digital Marketing & Growth Manager with 8+ years of experience building and scaling e-commerce, agency, SaaS, and consulting businesses through full-funnel performance strategies. I specialize in paid media, SEO, conversion optimization, funnel architecture, and lifecycle marketing, with a strong focus on measurable revenue growth, LTV/CAC optimization, and data-driven experimentation.

I have led cross-functional teams and external partners while collaborating with key stakeholders to align marketing with business objectives. I bring international exposure across Switzerland, the UK, the US, Colombia, and the UAE, contributing a global and commercially strategic perspective to digital growth execution.

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Language

English
Fluent
German
Fluent
Spanish; Castilian
Fluent
German
Fluent

Work Experience

Growth Marketing Consultant (Independent) at Independent
January 1, 2024 - December 31, 2025
Advised SaaS, e-commerce, and service businesses on scalable digital growth. Conducted performance audits across paid media, SEO, funnels, and lifecycle marketing. Implemented data-driven systems focused on CAC reduction and LTV optimization.
Chief Marketing Officer at Greece Residence.com, Caribbean Citizenships.com (Investment Migration Platforms)
January 1, 2022 - December 31, 2023
Led full digital marketing strategy targeting global High-Net-Worth Individuals (HNWI). Managed $30,000+ Google Ads budget with ROI-focused optimization. Built structured lead qualification and email nurturing systems aligned with sales teams. Oversaw SEO strategy, content positioning, and external marketing resources.
Founder & Growth Lead at MehrUmsatz.ch, SpyMetrics.io, Babyeux.com, HighFrequencySkinCare.com, ArgentinaCitizenships.com
January 1, 2018 - Present
Built and scaled e-commerce, SaaS, advisory, and investment migration platforms through full-funnel digital growth strategies. Scaled DTC brands to $450,000+ USD revenue through multi-channel paid acquisition (Meta, Google, Pinterest) and UGC-driven performance creatives. Led end-to-end go-to-market strategies across SaaS and investor-focused platforms, including funnel architecture, lifecycle marketing, and automation systems. Designed and optimized acquisition funnels through structured A/B testing, improving CAC, AOV, LTV, and overall conversion rates. Hired and managed cross-functional contributors (developers, copywriters, customer support, designers, supply chain partners).
Marketing & Sales Intern at Henley & Partners
January 1, 2016 - December 31, 2018
Supported HNWI advisory processes and compliance documentation.

Education

BA Business & Management (2:1) at Durham University, UK
January 11, 2030 - March 11, 2026
International Baccalaureate (37/45) at Dubai
January 11, 2030 - March 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services