I am a Senior Digital Marketing & Growth Manager with 8+ years of experience building and scaling e-commerce, agency, SaaS, and consulting businesses through full-funnel performance strategies. I specialize in paid media, SEO, conversion optimization, funnel architecture, and lifecycle marketing, with a strong focus on measurable revenue growth, LTV/CAC optimization, and data-driven experimentation. I have led cross-functional teams and external partners while collaborating with key stakeholders to align marketing with business objectives. I bring international exposure across Switzerland, the UK, the US, Colombia, and the UAE, contributing a global and commercially strategic perspective to digital growth execution.

I am a Senior Digital Marketing & Growth Manager with 8+ years of experience building and scaling e-commerce, agency, SaaS, and consulting businesses through full-funnel performance strategies. I specialize in paid media, SEO, conversion optimization, funnel architecture, and lifecycle marketing, with a strong focus on measurable revenue growth, LTV/CAC optimization, and data-driven experimentation. I have led cross-functional teams and external partners while collaborating with key stakeholders to align marketing with business objectives. I bring international exposure across Switzerland, the UK, the US, Colombia, and the UAE, contributing a global and commercially strategic perspective to digital growth execution.

Available to hire

I am a Senior Digital Marketing & Growth Manager with 8+ years of experience building and scaling e-commerce, agency, SaaS, and consulting businesses through full-funnel performance strategies. I specialize in paid media, SEO, conversion optimization, funnel architecture, and lifecycle marketing, with a strong focus on measurable revenue growth, LTV/CAC optimization, and data-driven experimentation.

I have led cross-functional teams and external partners while collaborating with key stakeholders to align marketing with business objectives. I bring international exposure across Switzerland, the UK, the US, Colombia, and the UAE, contributing a global and commercially strategic perspective to digital growth execution.

See more

Language

English
Fluent
German
Fluent
Spanish; Castilian
Fluent
German
Fluent

Work Experience

Founder & Growth Lead at MehrUmsatz.ch, SpyMetrics.io, Babyeux.com, HighFrequencySkinCare.com, ArgentinaCitizenships.com
January 1, 2018 - Present
Built and scaled e-commerce, SaaS, advisory, and investment migration platforms through full-funnel digital growth strategies. Scaled DTC brands to $450,000+ USD revenue through multi-channel paid acquisition (Meta, Google, Pinterest) and UGC-driven performance creatives. Led end-to-end go-to-market strategies across SaaS and investor-focused platforms, including funnel architecture, lifecycle marketing, and automation systems. Designed and optimized acquisition funnels through structured A/B testing, improving CAC, AOV, LTV, and overall conversion rates. Hired and managed cross-functional contributors (developers, copywriters, customer support, designers, supply chain partners).
Chief Marketing Officer at Greece Residence.com, Caribbean Citizenships.com (Investment Migration Platforms)
January 1, 2022 - December 31, 2023
Led full digital marketing strategy targeting global High-Net-Worth Individuals (HNWI). Managed $30,000+ Google Ads budget with ROI-focused optimization. Built structured lead qualification and email nurturing systems aligned with sales teams. Oversaw SEO strategy, content positioning, and external marketing resources.
Growth Marketing Consultant (Independent) at Independent
January 1, 2024 - December 31, 2025
Advised SaaS, e-commerce, and service businesses on scalable digital growth. Conducted performance audits across paid media, SEO, funnels, and lifecycle marketing. Implemented data-driven systems focused on CAC reduction and LTV optimization.
Marketing & Sales Intern at Henley & Partners
January 1, 2016 - December 31, 2018
Supported HNWI advisory processes and compliance documentation.

Education

BA Business & Management (2:1) at Durham University, UK
January 11, 2030 - March 11, 2026
International Baccalaureate (37/45) at Dubai
January 11, 2030 - March 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services