• Creative specializing in brand led concepts and campaign storytelling across fashion and culture • 6 plus years of experience leading visual and content direction for premium fashion brands • Proven track record of concept driven campaigns with measurable results including 130 percent sales growth • Strong at translating strategy and cultural insight into clear visual narratives • Collaborative partner who connects idea, design, and execution from concept to launch…

Jaehee Shin

• Creative specializing in brand led concepts and campaign storytelling across fashion and culture • 6 plus years of experience leading visual and content direction for premium fashion brands • Proven track record of concept driven campaigns with measurable results including 130 percent sales growth • Strong at translating strategy and cultural insight into clear visual narratives • Collaborative partner who connects idea, design, and execution from concept to launch…

Available to hire

• Creative specializing in brand led concepts and campaign storytelling across fashion and culture
• 6 plus years of experience leading visual and content direction for premium fashion brands
• Proven track record of concept driven campaigns with measurable results including 130 percent sales growth
• Strong at translating strategy and cultural insight into clear visual narratives
• Collaborative partner who connects idea, design, and execution from concept to launch

See more

Language

English
Advanced
German
Intermediate
Korean
Fluent

Work Experience

Senior Graphic Designer (In-house) at TIME / TIME PARIS, HANDSOME Corp.
June 3, 2019 - March 31, 2025
Product Graphics & Production Execution : - Designed graphics across t he full apparel production process, from early concept development to final manufacturing - Created product graphics applied to garments, trims, buttons, labels, hangtags, and packaging components - Prepared print-ready files and suppor ted production teams wit h clear, supplier-ready graphic assets - Reviewed samples and strike-offs, providing structured feedback to ensure graphic accuracy and production quality - Set visual standards and production guidelines to ensure consistent execution across product applications and seasons. Retail, Packaging & Multi-format Assets : - Designed retail and in-store graphics including window visuals, display materials, and branded store assets - Adapted visuals for e-commerce, B2B platforms, showrooms, and internal presentations - Ensured consistent visual execution across physical and digital touchpoints t hroughout seasonal cycles
Graphic & Visual Designer (Art Direction Focus) at TIME / TIME PARIS, HANDSOME Corp.
January 1, 2019 - December 31, 2025
Led visual concepts and campaign storytelling for multiple premium fashion brands. Developed seasonal campaign frameworks used across digital, retail, and global markets. Delivered concept-driven campaigns that contributed to a 130% increase in sales. Collaborated closely with marketing, commercial, and production teams to bring ideas to life at scale. Directed fast-paced launch executions while maintaining a high level of visual craft. Developed brand-led content concepts and visual narratives for digital-first lifestyle brands. Partnered directly with founders to shape brand direction and translate strategy into clear creative stories. Led ideas from concept to execution across social and digital touchpoints.
Freelance Graphic & Visual Designer at Self-employed (Freelance)
January 1, 2025 - Present
Berlin-based freelance role focused on visual concepts and campaign storytelling for premium fashion brands. Built seasonal campaign frameworks and brand-led content across social, digital, and retail channels. Collaborated directly with brand founders and marketing teams to translate strategy into clear creative narratives and ensure consistency across markets.

Education

Bachelor of Fine Arts at Ewha Womans University, Seoul
May 2, 2013 - February 28, 2017
Major: Fiber Arts
Bachelor of Fine Arts, Fiber Arts at Ewha Womans University, Seoul
January 11, 2030 - February 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services
    paper Apparel Graphic Design and Typography for Fashion Brand

    [Portfolio Link](https://www.twine.net/signin

    This project showcases apparel graphic design work created as an in house brand designer for a fashion brand.
    The focus was on typography driven graphics developed as part of a broader visual concept and applied directly to real garments.

    The work reflects my role as both a designer and conceptor, connecting apparel graphics with brand identity and ensuring production ready results.