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I am a passionate and detail-oriented Digital Marketing Specialist with 4+ years of experience leading multi-channel campaigns in healthcare and software. I enjoy creating compelling content and collaborating with cross-functional teams to deliver measurable results, particularly in social media strategy and paid advertising. I thrive on data-driven optimization, tracking key metrics such as engagement, reach, CTR, CPC, CAC, and MQLs, and I enjoy building authentic communities through thoughtful content and partnerships. I also love coordinating with product launches and events, including large conferences like Nagios World Conference 2025.…I am a passionate and detail-oriented Digital Marketing Specialist with 4+ years of experience leading multi-channel campaigns in healthcare and software. I enjoy creating compelling content and collaborating with cross-functional teams to deliver measurable results, particularly in social media strategy and paid advertising. I thrive on data-driven optimization, tracking key metrics such as engagement, reach, CTR, CPC, CAC, and MQLs, and I enjoy building authentic communities through thoughtful content and partnerships. I also love coordinating with product launches and events, including large conferences like Nagios World Conference 2025.

Jennifer Gauthier

Marketing Strategist, Marketing Analyst, Growth Marketer, +2

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I am a passionate and detail-oriented Digital Marketing Specialist with 4+ years of experience leading multi-channel campaigns in healthcare and software. I enjoy creating compelling content and collaborating with cross-functional teams to deliver measurable results, particularly in social media strategy and paid advertising. I thrive on data-driven optimization, tracking key metrics such as engagement, reach, CTR, CPC, CAC, and MQLs, and I enjoy building authentic communities through thoughtful content and partnerships. I also love coordinating with product launches and events, including large conferences like Nagios World Conference 2025.…I am a passionate and detail-oriented Digital Marketing Specialist with 4+ years of experience leading multi-channel campaigns in healthcare and software. I enjoy creating compelling content and collaborating with cross-functional teams to deliver measurable results, particularly in social media strategy and paid advertising. I thrive on data-driven optimization, tracking key metrics such as engagement, reach, CTR, CPC, CAC, and MQLs, and I enjoy building authentic communities through thoughtful content and partnerships. I also love coordinating with product launches and events, including large conferences like Nagios World Conference 2025.

Available to hire

I am a passionate and detail-oriented Digital Marketing Specialist with 4+ years of experience leading multi-channel campaigns in healthcare and software. I enjoy creating compelling content and collaborating with cross-functional teams to deliver measurable results, particularly in social media strategy and paid advertising.

I thrive on data-driven optimization, tracking key metrics such as engagement, reach, CTR, CPC, CAC, and MQLs, and I enjoy building authentic communities through thoughtful content and partnerships. I also love coordinating with product launches and events, including large conferences like Nagios World Conference 2025.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Nagios

October 1, 2024 - Present

Create and manage social media content calendar across seven platforms (Facebook, Instagram, X, LinkedIn, TikTok, Bluesky, YouTube) using Sprout Social; A/B test strategies, achieving a 254% increase in average engagement rate (2.2% to 7.8%) over 15 months. Lead integrated marketing campaigns including paid advertising, driving a 52% increase in website traffic from December 2024 to December 2025. Track metrics such as engagement, reach, conversion rate, ROI, CPC, CAC, CTR, and MQLs. Conduct bi-monthly competitive and weekly trend analyses to provide optimization recommendations. Collaborate with Sales, Development, Partners, IT, Video, Support to align content with product launches, industry updates, and cultural moments. Oversee community management and influencer relationships. Enhanced SEO performance using SEMrush and Ahrefs, getting 60% of target keywords into the top ten Google results. Planned Nagios World Conference 2025, overseeing multichannel marketing, paid campaigns, vend

Marketing Assistant at Hopscotch Primary Care

August 1, 2023 - October 1, 2024

Managed social media content calendar and performance across platforms using HubSpot, resulting in a 68% increase in interactions over 13 months. A/B tested social ad formats and copy, achieving a 15.5% improvement in CTR and fivefold impressions. Worked on rebranding Hopscotch Health to Hopscotch Primary Care, including launching a new website and achieving a 30% increase in user engagement. Partnered with local organizations to host community events, driving an average of 70 attendees per event through paid social ads, organic content, and email marketing. Created high-impact branded graphics across social, email, and web to strengthen brand identity. Managed email marketing content, including monthly newsletters and campaigns using HubSpot.

Social Media Manager at Decadent Macaron

August 1, 2020 - January 1, 2023

Collaborated with a team to develop engaging social content, while independently managing the social media content calendar with a focus on brand objectives, timely execution, and audience relevance. Produced a wide range of marketing materials, including blogs, email campaigns, and branded promotional materials.