Hi, I’m Joseph Howell—a freelance video editor focused on short-form, social, and retention-focused storytelling.
Hi, I’m Joseph Howell—a freelance video editor focused on short-form, social, and retention-focused storytelling. I shape footage into clear, engaging narratives by honing the opening hook, pacing, visual emphasis, on-screen text, and sound so viewers stay interested from the first seconds through the final export.
I’ve been editing since 2010 and have delivered 200+ projects across commercials, music videos, and short documentaries. I use audience retention and engagement signals to refine edits, manage full post workflows (edit, color, audio cleanup, revisions, exports), and adapt final deliverables for platforms like YouTube and vertical short-form formats—whether I’m working from a creative direction, supplied media, or iterative feedback.
I edited this nonprofit testimonial featuring journalist Ray Suarez for Life With Joy. I worked with interview and event footage to shape the story, select the strongest moments, and keep the pacing clear and natural. I handled the edit, audio, and final delivery, with the goal of presenting the organization’s message in a polished and credible way.
I created this short wildlife story using stock footage, narration, music, and editing in DaVinci Resolve. I built it around a simple question and used the pacing, shot selection, and timing to lead into the reveal about how lion cubs are protected within the pride. The goal was to keep the story easy to follow and interesting from the first few seconds to the end.
I created this product commercial from start to finish, including the product photography, editing, motion graphics, voiceover, and original music. The graphics were simple and functional, designed to keep the product information clear and the piece moving. The goal was to make the final video polished, direct, and easy to follow.
I created this short video as part of a T-shirt promotion using AI-generated visuals and DaVinci Resolve. The video was designed to build interest in the Tree Rex character and lead into the product reveal. I selected the strongest generated shots, shaped the pacing and sequence, added sound, and finished the piece so it worked as a short promotional story rather than a direct product demonstration.
I created this holiday video using AI-generated visuals, then brought everything together in DaVinci Resolve. I worked through the generated material, chose the strongest shots, corrected inconsistencies where I could, and shaped the pacing, sound, graphics, and overall flow. The goal was to make the final piece feel like one complete branded video rather than a group of separate AI clips.
Produced and delivered 200+ commercial, music video, and short documentary projects end-to-end. Built short-form edits around strong opening hooks, pacing, and visual progression to sustain attention. Restructured footage using cuts, B-roll, captions/on-screen text, music, sound design, and visual emphasis to improve clarity and viewer engagement. Applied audience retention and engagement data to identify drop-off points and iterate on edit decisions. Managed post-production workflows including editing, color correction, audio cleanup and synchronization, revisions, and platform-ready exports for YouTube and vertical social formats. Incorporated AI-assisted image/video tools when useful to test and refine sequences before integrating into finished pieces.
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