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I'm Jaime Mougan, obsessed with creating down-to-earth and simple strategic solutions for brands and products. My career ranges from traditional agencies (like Leo Burnett or Ogilvy) to digital-first ones, like Monks. In the last few years, I have spent most of my time bringing a consistent and social-first take to different brands—from Booking.com and Decathlon to, lately, Google’s new products like Gemini and Pixel across EMEA markets.…I'm Jaime Mougan, obsessed with creating down-to-earth and simple strategic solutions for brands and products. My career ranges from traditional agencies (like Leo Burnett or Ogilvy) to digital-first ones, like Monks. In the last few years, I have spent most of my time bringing a consistent and social-first take to different brands—from Booking.com and Decathlon to, lately, Google’s new products like Gemini and Pixel across EMEA markets.

JAIME MOUGA N

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I'm Jaime Mougan, obsessed with creating down-to-earth and simple strategic solutions for brands and products. My career ranges from traditional agencies (like Leo Burnett or Ogilvy) to digital-first ones, like Monks. In the last few years, I have spent most of my time bringing a consistent and social-first take to different brands—from Booking.com and Decathlon to, lately, Google’s new products like Gemini and Pixel across EMEA markets.…I'm Jaime Mougan, obsessed with creating down-to-earth and simple strategic solutions for brands and products. My career ranges from traditional agencies (like Leo Burnett or Ogilvy) to digital-first ones, like Monks. In the last few years, I have spent most of my time bringing a consistent and social-first take to different brands—from Booking.com and Decathlon to, lately, Google’s new products like Gemini and Pixel across EMEA markets.

Available to hire

Sevilla, Spain

I’m Jaime Mougan, obsessed with creating down-to-earth and simple strategic solutions for brands and products.

My career ranges from traditional agencies (like Leo Burnett or Ogilvy) to digital-first ones, like Monks. In the last few years, I have spent most of my time bringing a consistent and social-first take to different brands—from Booking.com and Decathlon to, lately, Google’s new products like Gemini and Pixel across EMEA markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Brand Strategy Director EMEA at Monks

July 1, 2022 - Present

Hired to be part of the leadership Monks Team across the EMEA region to win new business as well as part of the transition team that serves retainer clients and sets them up to achieve their business and brand goals.

Associate Strategy Director at Ogilvy Chicago

June 1, 2019 - July 1, 2022

Led strategy development for key CPG brands within the Tyson Foods portfolio, acting as the primary liaison between Consumer Insight and Marketing for product innovation across brands such as Jimmy Dean, Ball Park & Hillshire Farm. Also led Google activation efforts across EMEA, transformation of Decathlon's social strategy, and social content for Booking.com.

Senior Strategist at Leo Burnett Group Chicago

August 1, 2018 - June 30, 2019

Led strategy for multiple brands including Nestlé Purina (LATAM), ACH, Marshalls, and ComEd; developed cross-market multicultural strategies within LAPIZ and collaborated with cross-functional teams to drive brand growth.

Strategist at LAPIZ – Multicultural Division of Leo Burnett

February 1, 2016 - August 1, 2018

Developed brand strategies for U.S. General Market, Hispanic and LATAM markets; conducted research and delivered insights to guide retail, tourism and CPG initiatives.

Account Planner at Grey Group Madrid

October 1, 2012 - June 30, 2015

Led product development and communications launches for Purina in Central America & Caribbean; developed strategic approaches for Marshalls Puerto Rico; created activation programs for ComEd and prototyped new services; managed regional tourism accounts and led cross-market initiatives including Sensodyne in Europe.