JM

JAIME MOUGA N

Available to hire

I'm Jaime Mougan, obsessed with creating down-to-earth and simple strategic solutions for brands and products. My career ranges from traditional agencies (like Leo Burnett or Ogilvy) to digital-first ones, like Monks.

About

I’m Jaime Mougan, obsessed with creating down-to-earth and simple strategic solutions for brands and products.

My career ranges from traditional agencies (like Leo Burnett or Ogilvy) to digital-first ones, like Monks. In the last few years, I have spent most of my time bringing a consistent and social-first take to different brands—from Booking.com and Decathlon to, lately, Google’s new products like Gemini and Pixel across EMEA markets.

  • 13 years' experience
  • Joined February 2026

Industry experience

  • Consumer Goods
  • Retail
  • Travel & Hospitality
  • Media & Entertainment
  • Professional Services

Work experience· 5 roles

Brand Strategy Director EMEA · MonksJul 2022 – Present · 4 yrs 5 mos

Hired to be part of the leadership Monks Team across the EMEA region to win new business as well as part of the transition team that serves retainer clients and sets them up to achieve their business and brand goals.

Associate Strategy Director · Ogilvy ChicagoJun 2019 – Jul 2022 · 3 yrs 2 mos

Led strategy development for key CPG brands within the Tyson Foods portfolio, acting as the primary liaison between Consumer Insight and Marketing for product innovation across brands such as Jimmy Dean, Ball Park & Hillshire Farm. Also led Google activation efforts across EMEA, transformation of Decathlon's social strategy, and social content for Booking.com.

Senior Strategist · Leo Burnett Group ChicagoAug 2018 – Jun 2019 · 11 mos

Led strategy for multiple brands including Nestlé Purina (LATAM), ACH, Marshalls, and ComEd; developed cross-market multicultural strategies within LAPIZ and collaborated with cross-functional teams to drive brand growth.

Strategist · LAPIZ – Multicultural Division of Leo BurnettFeb 2016 – Aug 2018 · 2 yrs 7 mos
Account Planner · Grey Group MadridOct 2012 – Jun 2015 · 2 yrs 9 mos

Education

Postgraduate Course in Account Management and Strategic Planning · University of Sevilla2012 – 2026
5-year Degree in Advertising and Public Relations · University of Sevilla2006 – 2011

Certifications and awards

DELF Mid-Level French Certificate2030 – 2026
Cannes Lions Silver Outdoor 20172017 – 2026

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