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I’m a Marketing Specialist who owns brand execution across digital, social, email, e-commerce, and in-market activations for multi-brand CPG beverage portfolios. I thrive on turning consumer insights into compelling campaigns, from launches and packaging to merchandise and consumer engagement. In fast-paced, resource-constrained environments, I focus on disciplined execution, cross-functional collaboration, and a strong connection to the customer and product. I use data-informed decision making to optimize performance and deliver measurable results.…I’m a Marketing Specialist who owns brand execution across digital, social, email, e-commerce, and in-market activations for multi-brand CPG beverage portfolios. I thrive on turning consumer insights into compelling campaigns, from launches and packaging to merchandise and consumer engagement. In fast-paced, resource-constrained environments, I focus on disciplined execution, cross-functional collaboration, and a strong connection to the customer and product. I use data-informed decision making to optimize performance and deliver measurable results.

Jake Mcgurk

Brand Designer, Graphic Designer, Content Creator, +2

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I’m a Marketing Specialist who owns brand execution across digital, social, email, e-commerce, and in-market activations for multi-brand CPG beverage portfolios. I thrive on turning consumer insights into compelling campaigns, from launches and packaging to merchandise and consumer engagement. In fast-paced, resource-constrained environments, I focus on disciplined execution, cross-functional collaboration, and a strong connection to the customer and product. I use data-informed decision making to optimize performance and deliver measurable results.…I’m a Marketing Specialist who owns brand execution across digital, social, email, e-commerce, and in-market activations for multi-brand CPG beverage portfolios. I thrive on turning consumer insights into compelling campaigns, from launches and packaging to merchandise and consumer engagement. In fast-paced, resource-constrained environments, I focus on disciplined execution, cross-functional collaboration, and a strong connection to the customer and product. I use data-informed decision making to optimize performance and deliver measurable results.

Available to hire

I’m a Marketing Specialist who owns brand execution across digital, social, email, e-commerce, and in-market activations for multi-brand CPG beverage portfolios. I thrive on turning consumer insights into compelling campaigns, from launches and packaging to merchandise and consumer engagement.

In fast-paced, resource-constrained environments, I focus on disciplined execution, cross-functional collaboration, and a strong connection to the customer and product. I use data-informed decision making to optimize performance and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Specialist at Industrial Arts Brewing Company

January 1, 2025 - November 1, 2025

Owned brand and marketing execution for three CPG beverage brands across social media, website, email, e-commerce, merchandising, and in-market activations. Supported product launches and packaging design, creative asset development, wholesale POS, sell sheets, and campaign execution. Led paid and organic social strategy, achieving 871,681 Instagram views (+77% YoY) and reaching 232,939 accounts (7.5× follower base) through disciplined content planning and performance analysis. Managed in-house creative production, including product photography, video, label and merchandise design, and digital campaign assets. Executed email campaigns generating $62,500 in attributable taproom revenue (Mar–Nov) and monitored performance across channels with monthly management reports to translate insights into optimizations. Collaborated cross-functionally with operations, sales, taproom, and external partners to support launches, live events, wholesale initiatives, and brand partnerships. Supported

Social Media Intern at 3DASS

September 1, 2024 - November 1, 2024

Launched two Instagram accounts focused on 3D architectural rendering and AI-powered interior design. Built and executed a social content strategy that increased account reach by 400% within three weeks. Created visually consistent, brand-aligned content to establish an early-stage brand presence.

Social Media Representative at Embry-Riddle O’Maley College of Business

October 1, 2022 - May 1, 2024

Instilled strategic shifts in digital content and storytelling that drove measurable KPI improvements, including 10,000 new accounts reached in 90 days (86.4% non-followers). Produced short-form digital content using Canva and Adobe Creative Suite, optimizing posts based on performance metrics and engagement trends. Translated performance data into insights that informed content decisions.

Consulting Project Lead at Birds Eye Aerial Drones (Embry-Riddle Aeronautical University – Daytona Beach, FL)

August 1, 2022 - December 1, 2022

Led the Florida-based division of a cross-state consulting team supporting a California-based UAV services company. Conducted SWOT, BCG Matrix, competitor analysis, and market viability assessments. Delivered a 40-slide go-to-market and marketing strategy presentation to company leadership, translating analysis into actionable recommendations.

Owner & Artist at Customsbyjake

July 1, 2020 - Present

Built and managed a sole proprietorship, driving consistent annual revenue growth through brand development and direct-to-consumer sales. Sold original and commissioned artwork at fine art festivals and online marketplaces. Managed client relationships, pricing, and fulfillment to ensure repeat business and customer satisfaction.