Digital Marketing Senior Associate at PricewaterhouseCoopers CI

Led digital marketing campaigns and coordinated media assets across owned and paid channels; built end-to-end digital campaigns and experiences across website, email, B2B/B2C marketing, and social media. Drove digital marketing strategies for each service line, and implemented martech tools (Salesforce Marketing Cloud, Cisco Webex, Adobe, Haiilo). Collaborated with cross-functional teams to ensure campaign success, and facilitated strategic communications with local and national press to promote thought leadership and press releases. Supported PwC CI Hive Academy by delivering digital education to school and youth services.

Creative Internship at The Observatory

Developed visual concepts and coordinated images and copy to create social media and print assets. Enhanced on-set support for film shoots by producing engaging behind-the-scenes content, collaborating with a diverse range of professionals.

Marketing Internship & Digital Marketing Assistant at HdK Associates

Conducted market analysis to inform strategic decisions. Implemented effective social media management strategies to boost brand visibility and audience engagement for HdK and its clients. Formulated compelling proposals to articulate value propositions persuasively.