Jacob Kelly

Created detailed technical packages containing 2D mockups of original garment designs that reflected a streetwear aesthetic. Researched, compared and identified international manufacturers fit for producing sample and bulk pieces of high quality within a reasonable timeline. Conceptualized and employed engaging social content intended to cultivate community, generate pre-drop “hype”, and secure customers.

Worked alongside senior and junior creatives to create budget-conscious advertising campaigns across television, radio, out-of-home, online, and social media elements. Pulled unique insights from creative briefs and conducted relevant research to form fresh creative concepts. Coordinated meetings with senior creatives and accounts team to share and receive feedback and ensure timelines were met. Presented creative concepts and managed client feedback rounds. Developed and strengthened relationships with clients and team members to streamline creative process.

Clearly presented creative concepts delivering on client requests. Incorporated client feedback following presentations to better meet their needs. Built and cemented strong client relationships. Attended television shoots and radio recording sessions, providing direction and guidance to best deliver on creative concepts.