I’m a Social Media Manager and Digital Journalist with 13+ years of experience building content strategies, managing communities, and delivering measurable digital growth—especially in sports, live-event coverage, and performance-led communications. I coordinate editorial and production workflows across platforms, adapting tone and format to maximize reach and engagement. Bilingual in Spanish and English, I’ve worked across major sports media, global brands, and agencies, leading teams and campaigns from planning to reporting. Google AI certified, I bring an AI-informed approach to content creation and optimization, turning fast-moving news and events into compelling, shareable stories.

Jalil Abd El Kader

I’m a Social Media Manager and Digital Journalist with 13+ years of experience building content strategies, managing communities, and delivering measurable digital growth—especially in sports, live-event coverage, and performance-led communications. I coordinate editorial and production workflows across platforms, adapting tone and format to maximize reach and engagement. Bilingual in Spanish and English, I’ve worked across major sports media, global brands, and agencies, leading teams and campaigns from planning to reporting. Google AI certified, I bring an AI-informed approach to content creation and optimization, turning fast-moving news and events into compelling, shareable stories.

Available to hire

I’m a Social Media Manager and Digital Journalist with 13+ years of experience building content strategies, managing communities, and delivering measurable digital growth—especially in sports, live-event coverage, and performance-led communications. I coordinate editorial and production workflows across platforms, adapting tone and format to maximize reach and engagement.

Bilingual in Spanish and English, I’ve worked across major sports media, global brands, and agencies, leading teams and campaigns from planning to reporting. Google AI certified, I bring an AI-informed approach to content creation and optimization, turning fast-moving news and events into compelling, shareable stories.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Social Media Manager at Diario Sport
January 1, 2024 - March 1, 2026
Led social media strategy for one of Spain’s leading sports media outlets, reaching millions of followers across platforms. Coordinated editorial workflow between newsroom and digital teams to maximise content reach and virality, while managing daily publishing across X/Twitter, Instagram, TikTok, Facebook and YouTube with channel-specific tone and format.
Own projects · Freelance
February 1, 2023 - Present
Content planning and social media management for sports competitions and high-performance organisations. Specialised in communication strategy and content creation for major sporting events, ensuring timely editorial execution across relevant platforms.
Social Media Manager at Kosmos (Davis Cup 2022)
July 1, 2022 - January 31, 2023
Managed full digital coverage of the Davis Cup 2022 tournament, coordinating host teams and content creators in real time. Oversaw social media strategy across the full event season, ensuring brand consistency and timely delivery during high-pressure live periods.
Social Media Strategist at 14 (Agency) · SEAT & CUPRA
October 1, 2021 - July 1, 2022
Designed and implemented content strategies for SEAT and CUPRA social media channels in the Spanish market. Built an editorial calendar and influencer network to increase brand visibility and engagement, coordinating with cross-functional teams to align social content with corporate objectives.
Social Media Manager at Urban Roosters
March 1, 2019 - April 30, 2021
Managed social media and digital community for Spain’s leading urban culture and freestyle brand. Conducted real-time event coverage (e.g., FMS, Red Bull) to drive high-impact engagement, alongside analytics reporting and continuous optimisation of social ad campaigns.
Digital Marketing Specialist at Red Bull Chile
November 1, 2017 - August 31, 2018
Oversaw social media management and content calendar for Red Bull in Chile. Managed social ads campaigns (Facebook, Instagram, Twitter), tracked monthly KPIs, and supported event coverage and editorial content planning for the brand website.
Own Channels Analyst at Red Bull Chile
February 1, 2016 - November 30, 2017
Managed brand-owned channels, website editorial, and execution of the country’s digital strategy. Ensured consistent publishing and digital performance management across owned platforms.
Social Media Manager at CÍVICO
March 1, 2015 - February 29, 2016
Grew and managed the app’s digital communities with daily publishing across all channels. Responsible for content creation, copywriting, and campaign monitoring for ongoing community growth.
Community Manager at Jelly (Agency) · Toyota Chile
September 1, 2013 - March 31, 2015
Managed Toyota Chile’s digital channels, including editorial calendar, copywriting, creatives, and performance reporting. Defined and implemented platform-specific communication strategies aligned to target audience and brand objectives.
Community Manager at Pejerreysocial
November 1, 2012 - June 30, 2013
Provided community management for multiple agency clients. Defined engagement strategies and delivered periodic reporting to support client communication goals.
Community Manager at Media Interactive S.A. · Citroën Chile
June 1, 2011 - November 30, 2012
Managed Citroën Chile’s digital communities: content planning, channel monitoring, and results analysis. Ensured consistent delivery and performance insights across owned social platforms.
Community Manager at Simplycit S.A. · Crocs
March 1, 2011 - June 30, 2011
Managed Crocs social media accounts, including content planning and community monitoring.
Journalist at Diario La Cuarta
January 1, 2010 - April 30, 2010
Wrote news pieces for the sports section, supporting editorial output and timely sports coverage.

Education

Master's in Public Relations, Advertising & Applied Communications at Universitat Autònoma de Barcelona
January 1, 2018 - January 1, 2019
Master's in Digital Communication & Journalism at Universidad Mayor, Chile
January 1, 2010 - January 1, 2012
Bachelor's in Journalism at Universidad Católica del Norte, Chile
January 1, 2005 - January 1, 2010

Qualifications

Google AI Certification
January 11, 2030 - July 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Education