I’m Jamal Anthony, a video editor built for speed and performance creative across CPG and D2C brands. I’ve spent 5+ years cutting high-volume paid social and platform-native assets, collaborating directly with media buyers and performance teams to decide what to cut next based on weekly reporting. Most recently at Cirkul, a $1B-valued beverage company, I edited paid social creative for nine-figure annual revenue—shipping 70+ ad variants per month and helping strengthen hooks and on-platform retention through rapid iteration. I also contribute to larger national campaigns and partner creative, including Super Bowl work, while maintaining brand standards across multiple concurrent campaigns and turning creator/talent footage into finished ads on tight 24–48 hour turnaround cycles.…

Jamal Anthony

I’m Jamal Anthony, a video editor built for speed and performance creative across CPG and D2C brands. I’ve spent 5+ years cutting high-volume paid social and platform-native assets, collaborating directly with media buyers and performance teams to decide what to cut next based on weekly reporting. Most recently at Cirkul, a $1B-valued beverage company, I edited paid social creative for nine-figure annual revenue—shipping 70+ ad variants per month and helping strengthen hooks and on-platform retention through rapid iteration. I also contribute to larger national campaigns and partner creative, including Super Bowl work, while maintaining brand standards across multiple concurrent campaigns and turning creator/talent footage into finished ads on tight 24–48 hour turnaround cycles.…

Available to hire

I’m Jamal Anthony, a video editor built for speed and performance creative across CPG and D2C brands. I’ve spent 5+ years cutting high-volume paid social and platform-native assets, collaborating directly with media buyers and performance teams to decide what to cut next based on weekly reporting.

Most recently at Cirkul, a $1B-valued beverage company, I edited paid social creative for nine-figure annual revenue—shipping 70+ ad variants per month and helping strengthen hooks and on-platform retention through rapid iteration. I also contribute to larger national campaigns and partner creative, including Super Bowl work, while maintaining brand standards across multiple concurrent campaigns and turning creator/talent footage into finished ads on tight 24–48 hour turnaround cycles.

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Work Experience

Video Editor at Cirkul Inc.
January 1, 2024 - July 1, 2026
Edited the paid social creative behind a seven-figure monthly media spend across Meta, TikTok, Snapchat, and YouTube for a $1B-valued, nine-figure revenue beverage brand. Contributed to Cirkul’s national Super Bowl campaign deliverables and supported broadcast standards alongside a continuous slate of social and digital work. Cut paid social from talent partnerships (including Adam Devine and MrBeast), adapting high-production, creator-led footage into platform-native performance assets. Shipped 70+ ad variants per month across UGC, creator, demo, and testimonial formats; scaled performance from seven-figure lifetime spend and held top-10 spend in multiple consecutive quarters. Worked with the paid media team in weekly performance reviews and live calls, translating creative reporting into the next round of hooks, angles, and formats. Re-cut and rebuilt hooks based on reporting, improving 3-second hold rate from 26% to 38% and reducing CPA by 24% versus original cuts. Turned creator
Videographer & Content Creator at Demand Exposure
October 1, 2022 - January 1, 2024
Shot and edited paid social and product-launch creative for 20+ consumer and D2C clients, turning founder/UGC and influencer/studio footage into conversion-focused ads. Owned end-to-end production across camera, lighting, audio, editing, color, and delivery on lean budgets—averaging 4 shoots and 30+ finished assets per month. Built hook-first cuts for Meta, TikTok, and YouTube, iterating messaging with marketing teams based on live ad performance. Adopted AI-assisted editing workflows to compress post-production and reduce average turnaround from 5 days to 2.
Freelance Video Editor
December 1, 2021 - October 1, 2022
Produced branded, educational, and promotional videos for 15+ D2C and consumer clients from concept through final delivery. Handled the full stack end-to-end including camera, lighting, audio, editing, color, platform formatting, and exports across Meta, TikTok, and YouTube. Managed client relationships, revisions, and delivery schedules directly, with the majority returning for repeat engagements.

Education

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Qualifications

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Industry Experience

Consumer Goods, Media & Entertainment, Professional Services