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2-paragrapI am a Senior Product Manager and Product Designer with over 15 years of experience leading product design and management for SaaS, Martech, and AI-driven platforms. I have a proven track record of taking complex data products from concept to launch, integrating Gen AI and analytics workflows into scalable user experiences. My expertise includes cross-functional collaboration, stakeholder management, and driving product roadmaps that enhance growth, monetization, and user engagement. I have designed and launched successful products for various industries, including SaaS, Fintech, EdTech, and Luxury Tech, and have experience working with both startups and enterprise clients. My portfolio, available at workbyjames.com (PW: ApplePear), showcases my ability to create intuitive and engaging user experiences. h first-person bio, friendly tone…2-paragrapI am a Senior Product Manager and Product Designer with over 15 years of experience leading product design and management for SaaS, Martech, and AI-driven platforms. I have a proven track record of taking complex data products from concept to launch, integrating Gen AI and analytics workflows into scalable user experiences. My expertise includes cross-functional collaboration, stakeholder management, and driving product roadmaps that enhance growth, monetization, and user engagement. I have designed and launched successful products for various industries, including SaaS, Fintech, EdTech, and Luxury Tech, and have experience working with both startups and enterprise clients. My portfolio, available at workbyjames.com (PW: ApplePear), showcases my ability to create intuitive and engaging user experiences. h first-person bio, friendly tone

James Berta

UI Designer, Product Designer, UX Designer, +3

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2-paragrapI am a Senior Product Manager and Product Designer with over 15 years of experience leading product design and management for SaaS, Martech, and AI-driven platforms. I have a proven track record of taking complex data products from concept to launch, integrating Gen AI and analytics workflows into scalable user experiences. My expertise includes cross-functional collaboration, stakeholder management, and driving product roadmaps that enhance growth, monetization, and user engagement. I have designed and launched successful products for various industries, including SaaS, Fintech, EdTech, and Luxury Tech, and have experience working with both startups and enterprise clients. My portfolio, available at workbyjames.com (PW: ApplePear), showcases my ability to create intuitive and engaging user experiences. h first-person bio, friendly tone…2-paragrapI am a Senior Product Manager and Product Designer with over 15 years of experience leading product design and management for SaaS, Martech, and AI-driven platforms. I have a proven track record of taking complex data products from concept to launch, integrating Gen AI and analytics workflows into scalable user experiences. My expertise includes cross-functional collaboration, stakeholder management, and driving product roadmaps that enhance growth, monetization, and user engagement. I have designed and launched successful products for various industries, including SaaS, Fintech, EdTech, and Luxury Tech, and have experience working with both startups and enterprise clients. My portfolio, available at workbyjames.com (PW: ApplePear), showcases my ability to create intuitive and engaging user experiences. h first-person bio, friendly tone

Available to hire

2-paragrapI am a Senior Product Manager and Product Designer with over 15 years of experience leading product design and management for SaaS, Martech, and AI-driven platforms. I have a proven track record of taking complex data products from concept to launch, integrating Gen AI and analytics workflows into scalable user experiences. My expertise includes cross-functional collaboration, stakeholder management, and driving product roadmaps that enhance growth, monetization, and user engagement. I have designed and launched successful products for various industries, including SaaS, Fintech, EdTech, and Luxury Tech, and have experience working with both startups and enterprise clients. My portfolio, available at workbyjames.com (PW: ApplePear), showcases my ability to create intuitive and engaging user experiences.
h first-person bio, friendly tone

Skills

Experience Level

Expert

Expert

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Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Principal Product Designer at Pulse

January 1, 2009 - Present

Designed SaaS and Martech platforms for startups and enterprise clients, including Like.com (acquired by Google), Adchemy (acquired by Walmart Labs), and Optimal (acquired by Brand Networks).

Creative Director at Generation Tux / Z Tailors

April 1, 2016 - September 30, 2025

Led the Z Tailors mobile app design, streamlining IA and booking workflows, improving bookings by 35% using Figma and focusing on user experience for marketing sites. Managed a multi-disciplinary design team across product, brand, and marketing design, integrating AI design tools and responsive design best practices.

Director of Creative at ToBi (San Francisco)

January 1, 2015 - September 30, 2025

Redesigned responsive site and mobile app, growing revenue from $10K to $120M manually. Led the design and execution of social, search, display, and email campaigns, acquiring over 1M new members annually. Scaled and mentored a 19-person creative team across product, brand, and marketing design.

Sr. Product Designer at Ziff Davis (acquired by j2 Global)

May 1, 2013 - September 30, 2025

San Francisco, CA; redesigned enterprise UX for leading tech brands, increasing user engagement through mobile-first strategies. Clients included IBM, Apple, Microsoft, Oracle, Samsung, SAP, Intel, Dell, PC Magazine, and Jive Software.

Principal Product Designer at Pulse

January 1, 2009 - Present

Designed SaaS and Martech platforms for startups and enterprise clients, including Like.com (acquired by Google), Adchemy (acquired by WalmartLabs), and Optimal (acquired by Brand Networks). Led onboarding, customizable profiles, messaging, and premium monetization options using UI design principles and Figma prototyping.

Director of Creative at ToBi

January 1, 2015 - September 30, 2025

Led design and execution of social, search, display, and email campaigns; boosted new member acquisition and engagement; delivered enterprise-grade UX solutions.

Senior Product Designer at Ziff Davis

May 1, 2013 - September 30, 2025

Led enterprise UX solutions; clients included IBM, Apple, Microsoft, Oracle, Samsung, SAP, Intel, Dell, PCMag, and Jive. Increased user engagement by 30% through responsive design and mobile-first strategies.

Creative Director at Generation Tux / Tailors

April 15, 2016 - September 30, 2025

Directed UX strategy and design for 14 SaaS products used by Fortune 2000 companies; led a 19-person cross-functional design team; improved bookings and revenue through intuitive UI and IA improvements.

Product Design Lead at Mile Stone

March 23, 2023 - September 30, 2025

Product Design Lead for 14 SaaS products used by Fortune 2000 companies (VMware, Marriott, US Bank, Nissan, Hyatt, McDonald’s); led a 19-person cross-disciplinary team; defined UX strategy and UI design.

Principal Product Designer at Design Pulse

January 1, 2009 - October 28, 2025

Designed SaaS and Martech platforms for startups and enterprise clients, including LinkedIn.com (acquired by Google), Adchemy (acquired by WalmartLabs), and Optimal (acquired by Brand Networks). Led design from concept to launch and integrated Gen AI and analytics workflows into scalable user experiences.

Sr. Product Designer at Ziff Davis (acquired by j2 Global)

May 1, 2013 - May 1, 2013

Partnered with enterprise clients (IBM, Apple, Microsoft, Oracle, Samsung, SAP, Intel, Dell, PC Magazine, Jive) to deliver UX solutions; improved engagement with responsive, mobile-first strategies.

Creative Director at Generation Tux / Tailors

April 1, 2016 - April 1, 2016

Led online tuxedo rental platform UX/UI; directed mobile app design; streamlined information architecture and booking workflows to reduce friction and improve conversions.

Director of Creative at ToBi (San Francisco)

January 1, 2015 - January 1, 2015

Rebuilt responsive site and mobile app; grew revenue and user engagement; led cross-functional teams in design and campaigns, aligning with business goals.

Product Design Lead at Milestone (Agency)

March 1, 2023 - March 1, 2023

Directed UX strategy and product design for 14 SaaS products used by Fortune 2000 companies; mentored 2 designers and 4 developers; emphasized accessibility and responsive design.

Principal Product Designer at Pulse

January 1, 2009 - November 4, 2025

Designed SaaS and Martech platforms for startups and enterprise clients, including Like.com (acquired by Google), Adchemy (acquired by WalmartLabs), and Optimal (acquired by Brand Networks). Mingled with Online Dating: designed onboarding flows, customizable profiles, real-time messaging, and premium monetization options using Figma for interactive prototypes.

Creative Director at Generation Tux / z Tailors

April 1, 2016 - April 1, 2016

Led zero-to-one platform for online tuxedo rentals, reducing cart abandonment by 67% and increasing purchases by 40% through intuitive UX/UI. Led the z Tailors mobile app design, streamlining information architecture and booking workflows using Figma, improving bookings by 35%. Managed a multi-disciplinary design team for iOS and Android platforms.

Product Design Lead at Milestone (Agency) - Santa Clara

March 1, 2023 - March 1, 2023

Direct UX strategy and product design for 14 SaaS products used by Fortune 2000 companies (VMware, Marriott, U.S. Bank, Nissan, Hyatt, McDonald's), utilizing Figma for rapid prototyping. Champion ed product discovery and user research to align design direction with customer workflows and business goals for mobile app development. Guided 2 product designers and 4 developers, mentoring in design thinking, UX/UI principles, and system-level design for iOS and Android platforms.

Sr. Product Designer at Ziff Davis

May 1, 2013 - May 1, 2013

Clients include IBM, Apple, Microsoft, Oracle, Samsung, SAP, Intel, Dell, PCMag, and Jive Software. Partnered with clients to deliver enterprise-grade UX solutions. Increased user engagement by 30% through responsive design.

Director of Creative at Tobi / San Francisco

January 1, 2015 - January 1, 2015

Rebuilt responsive site and mobile app, growing revenue from $10K to $120M annually. Designed and launched an internal inventory management system to streamline operations and support rapid scale. Led the design and execution of social, search, display, and email campaigns, acquiring over 1M new members annually. Scaled and mentored a 19-person creative team across product, brand, and marketing design.