Audience Growth Consultancy: KISS Breakfast, Bauer Media Audio UK

Engaged by Bauer Media Audio UK as an embedded consultancy across the full lifecycle of KISS Breakfast, a new UK radio show launched in February on the KISS brand.

Scope covered four critical phases:

Format identification — defining the show’s format from the ground up before broadcast
Talent recruitment — identifying the right hosts for the format
Launch oversight — managing the show’s market entry
Ongoing production — continued involvement in the show’s production engine post-launch

Hosted by Tyler West and Chloe Burrows, the show achieved 588,000 weekly listeners according to RAJAR data — the highest audience this timeslot has recorded since KISS became a fully digital broadcast product.

Skills: audience growth strategy, radio format development, talent recruitment, launch management, radio production consultancy, RAJAR audience data, breakfast show production.