I produce high-performing photo and video content across Instagram, TikTok and the web, aligning closely with brand, campaign and product objectives. I combine hands-on content creation (filming, editing and publishing) with a strong understanding of platform performance, creating content designed to maximise reach, engagement and conversion. I regularly analyse performance data to identify what resonates, refine creative direction, double down on high-performing formats, and evolve or remove underperforming content. In a fast-paced environment, I deliver high-quality output under tight deadlines, collaborating with internal teams to capture authentic, lifestyle-led content. I’m now seeking a new challenge where I can take full ownership of organic social strategy end-to-end, push creative boundaries, and apply a more data-led approach to building a distinctive, high-performing brand presence.…I produce high-performing photo and video content across Instagram, TikTok and the web, aligning closely with brand, campaign and product objectives. I combine hands-on content creation (filming, editing and publishing) with a strong understanding of platform performance, creating content designed to maximise reach, engagement and conversion. I regularly analyse performance data to identify what resonates, refine creative direction, double down on high-performing formats, and evolve or remove underperforming content. In a fast-paced environment, I deliver high-quality output under tight deadlines, collaborating with internal teams to capture authentic, lifestyle-led content. I’m now seeking a new challenge where I can take full ownership of organic social strategy end-to-end, push creative boundaries, and apply a more data-led approach to building a distinctive, high-performing brand presence.WWWW…