Available to hire
High-autonomy strategic growth lead with 20+ years of experience scaling global digital ecosystems. Specialized in building and managing autonomous content pipelines that have scaled a founder-led brand to 1.1 million global community.
Expert at translating complex, frontier technologies—from regulated fintech (NFU Mutual) to AI-integrated workflows—into high-impact brand narratives. A proven ‘department of one’ capable of executing end-to-end strategies in fast-paced startup environments without hand-holding.
Skills
Experience Level
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Head of Communications & Social Media at Money Limited
January 1, 2017 - PresentOversees the full content lifecycle and social media strategy to scale a self-funded brand. Led ecosystem growth and cross-functional collaboration; implemented AI-enabled content workflows; drove platform adoption and consistent tonal messaging across Web2 and Web3; delivered end-to-end creative, deployment, and measurement across 19+ channels.
Social Media Specialist at NFU Mutual
January 1, 2015 - January 1, 2017Designed the first national social media framework for a multi-billion-pound firm, managed complex 'dotted-line' reporting across a 300-site network; drove AI-enabled transcription, long-form repurposing, and SEO optimization, increasing output efficiency by 300%; managed the content lifecycle end-to-end for a globally recognized founder; stayed ahead of platform shifts (TikTok, IG Reels, YouTube Shorts) to drive subscriber growth; localized brand announcements for a diverse global audience with tonal consistency across Web2 and Web3 touchpoints.
Agency Consultant at NFU Mutual
January 1, 2006 - January 1, 2015Directed the modernization of recruitment brand assets during a major digital shift, aligning technical project goals with long-term commercial viability; leveraged data-driven insights to justify emerging digital initiatives and move the organization from traditional to digital-first communications.
Education
Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
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Expert
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Expert
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Expert
Expert
Expert
Intermediate
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