There is more to tell than a single line about who I am, but here goes: I believe every project deserves my best - dedication, discipline, humility and teamwork drive me to show up ready to contribute and to listen to others. I genuinely enjoy working with people and am committed to growing through constructive feedback, always aiming to tell clearer, more compelling stories.\n\nThroughout my career I’ve built hands-on expertise in television and film production across Kenya and Africa, taking on roles from 1st AD to director/producer and fixer to solve production challenges. I’m passionate about planning shoots efficiently, staying within budgets, and delivering results that meet creative goals while maintaining strong team morale.

James Sangoro

There is more to tell than a single line about who I am, but here goes: I believe every project deserves my best - dedication, discipline, humility and teamwork drive me to show up ready to contribute and to listen to others. I genuinely enjoy working with people and am committed to growing through constructive feedback, always aiming to tell clearer, more compelling stories.\n\nThroughout my career I’ve built hands-on expertise in television and film production across Kenya and Africa, taking on roles from 1st AD to director/producer and fixer to solve production challenges. I’m passionate about planning shoots efficiently, staying within budgets, and delivering results that meet creative goals while maintaining strong team morale.

Available to hire

There is more to tell than a single line about who I am, but here goes: I believe every project deserves my best - dedication, discipline, humility and teamwork drive me to show up ready to contribute and to listen to others. I genuinely enjoy working with people and am committed to growing through constructive feedback, always aiming to tell clearer, more compelling stories.\n\nThroughout my career I’ve built hands-on expertise in television and film production across Kenya and Africa, taking on roles from 1st AD to director/producer and fixer to solve production challenges. I’m passionate about planning shoots efficiently, staying within budgets, and delivering results that meet creative goals while maintaining strong team morale.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

1st AD at Ahoy Films
December 1, 2024 - December 1, 2024
1st Assistant Director for TVC work; responsibilities included prep, planning and scheduling shoots in line with production budgets, minute-by-minute on-set time management; also served as Production Manager/Director/Producer/Fixer to resolve production needs.
1st AD at Boom Africa
November 1, 2024 - November 1, 2024
1st Assistant Director for TVC; involved in shoot prep, scheduling and on-set coordination to ensure timely delivery within budget; supported production needs as required.
1st AD at C - Hub
November 1, 2024 - November 1, 2024
1st Assistant Director for Safaricom Calendar 2025 print photography project; coordinated call sheets, location scouting inputs and on-set logistics.
1st AD at Primary Picture
October 1, 2024 - October 1, 2024
1st Assistant Director for Stanbic Bank 'Affluent' TVC; planning and scheduling shoots, managing time on set and liaising with production management.
1st AD at Film Pantry
September 1, 2024 - September 1, 2024
1st Assistant Director for Airtel 'Money & 5g HBB' TVC; coordinated shoot logistics, prepared call sheets and supported production needs.
1st AD at Bio Scope Pictures
June 1, 2024 - June 1, 2024
1st Assistant Director for Jubilee Insurance Group 'Live free Thematic' TVC; planning and on-set coordination to ensure smooth production flow.
1st AD at TedMade Studios
April 1, 2024 - April 1, 2024
1st Assistant Director for Wheetabix Thematic TVC; pre-production planning, shoot scheduling and on-set time management.
1st AD at Ahoy Films
March 1, 2024 - March 1, 2024
1st Assistant Director for Betika 'To make the impossible possible' TVC; coordination of locations, crew and daily call sheets.
1st AD at BioScope Pictures
February 1, 2024 - February 1, 2024
1st Assistant Director for Weka Logo Social Experiment videos TVC; on-set coordination and schedule management.
1st AD at Core Productions (K)
August 1, 2023 - August 1, 2023
1st Assistant Director for Google digital videos TVC; location scouting support, crew coordination and daily call sheets.
1st AD at Ahoy Films / Kenya Airways
May 1, 2023 - May 1, 2023
1st Assistant Director for Kenya Airways 'Asante rewards' TVC; shoot planning, scheduling and on-set supervision.
1st AD at Giraffe Productions
November 1, 2022 - November 1, 2022
1st Assistant Director for 'Singleton Meets' Docu-series; on-location coordination and timeline management.
1st AD at MGM Productions
December 1, 2022 - December 1, 2022
1st Assistant Director for Mount Kenya Milk TVC; shoot planning and on-set execution to align with storyboard and budget.
1st AD at Plimsoll Productions
September 1, 2022 - September 1, 2022
1st Assistant Director for 'Eat Africa' TV Show (Smithsonian Channel); international travel across multiple countries for production.
1st AD at Ahoy Films
May 1, 2022 - May 1, 2022
1st Assistant Director for Tecno Camon 19 'Own the spotlight' TVC; scheduling, location coordination and crew management.
1st AD at C - Hub
February 1, 2022 - February 1, 2022
1st Assistant Director for Safaricom 'Built for bigger ICT Campaign' TVC; pre-production planning and on-set logistics.
1st AD at C - Hub
November 1, 2021 - November 1, 2021
1st Assistant Director for Safaricom 'Lipa Mdogo Mdogo' TVC; shoot coordination and call sheet management.
1st AD at C - Hub
October 1, 2021 - October 1, 2021
1st Assistant Director for KCB 'Vitu kwa ground' TVC; location management and production scheduling.
1st AD at Ahoy Films
August 1, 2021 - August 1, 2021
1st Assistant Director for Airtel 'Bodaboda' TVC and Schweppes 'Launch for Nigeria market' TVC; on-set coordination and timing.
1st AD at Ahoy Films
June 1, 2021 - June 1, 2021
1st Assistant Director for Airtel 'Bodabo da' TVC; shoot planning and crew coordination.
1st AD at MGM Productions
May 1, 2021 - May 1, 2021
1st Assistant Director for Safaricom 'Data' TVC; production scheduling and on-set supervision.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Telecommunications, Professional Services

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

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