I’m a results-oriented Head of Digital Marketing & E-Commerce with expertise in performance marketing, paid media strategy, SEO, CRM automation, and marketplace management. I specialize in helping consumer brands scale profitably through integrated digital ecosystems and data-driven growth strategies. My experience spans across Meta, Google, TikTok, and Amazon, where I’ve led full-funnel marketing initiatives—from creative direction and audience targeting to conversion optimization and retention. I’m passionate about combining creative storytelling, analytics, and automation to build customer-centric marketing systems that drive engagement and sustainable revenue growth. I work cross-functionally with procurement, logistics, and creative teams to ensure seamless execution between marketing, inventory planning, and fulfillment. My approach blends strategic thinking with operational precision, ensuring campaigns are not only impactful but scalable.

James Shawe

I’m a results-oriented Head of Digital Marketing & E-Commerce with expertise in performance marketing, paid media strategy, SEO, CRM automation, and marketplace management. I specialize in helping consumer brands scale profitably through integrated digital ecosystems and data-driven growth strategies. My experience spans across Meta, Google, TikTok, and Amazon, where I’ve led full-funnel marketing initiatives—from creative direction and audience targeting to conversion optimization and retention. I’m passionate about combining creative storytelling, analytics, and automation to build customer-centric marketing systems that drive engagement and sustainable revenue growth. I work cross-functionally with procurement, logistics, and creative teams to ensure seamless execution between marketing, inventory planning, and fulfillment. My approach blends strategic thinking with operational precision, ensuring campaigns are not only impactful but scalable.

Available to hire

I’m a results-oriented Head of Digital Marketing & E-Commerce with expertise in performance marketing, paid media strategy, SEO, CRM automation, and marketplace management. I specialize in helping consumer brands scale profitably through integrated digital ecosystems and data-driven growth strategies.

My experience spans across Meta, Google, TikTok, and Amazon, where I’ve led full-funnel marketing initiatives—from creative direction and audience targeting to conversion optimization and retention. I’m passionate about combining creative storytelling, analytics, and automation to build customer-centric marketing systems that drive engagement and sustainable revenue growth.

I work cross-functionally with procurement, logistics, and creative teams to ensure seamless execution between marketing, inventory planning, and fulfillment. My approach blends strategic thinking with operational precision, ensuring campaigns are not only impactful but scalable.

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Language

English
Fluent

Work Experience

Head of Digital Marketing at House of Macadamias
January 1, 2023 - Present
Led global performance marketing and growth initiatives for consumer brands, overseeing paid media ecosystems (Meta/Facebook, Google, TikTok) and e-commerce growth including Amazon marketplace optimization. Built a full-funnel marketing architecture with data-driven storytelling linked to performance. Implemented structured PPC frameworks across Sponsored Products, Sponsored Brands and ASIN targeting, anchored by creative testing and conversion-rate focused listing strategies to improve both organic and paid performance. Scaled revenue and ROAS, established scalable operating processes, and fostered cross-functional collaboration with marketing, operations and logistics.
Head of Operations & Logistics at House of Macadamias
June 1, 2019 - December 1, 2022
Directed global supply chain across procurement, production, logistics and fulfilment for an international FMCG brand. Developed costing frameworks and margin protection models to support sustainable growth and profitability. Led market entry strategies in USA, UK and Canada; aligned with Finance and EXCO for ERP reporting and improved cost visibility. Built and maintained partnerships with global suppliers, freight agents, and retail partners to ensure timely delivery and operational excellence.
Proprietary Forex Trader at Independent
December 1, 2017 - May 31, 2019
Traded currencies using volume, technical and fundamental analysis; designed risk management frameworks to optimize trade performance and consistency.
Trader at Export Trading Group
May 1, 2017 - November 30, 2017
Managed wheat trading positions and balance sheet reporting; executed trades on SAFEX; managed FX currency risk exposure; coordinated logistics for timely product movement.
Junior Accountant at Greenhaugh McHardy & Jones
May 1, 2016 - August 31, 2016
Supported audits, reconciliations, and financial reporting; assisted with tax preparation and client financial administration.

Education

Bachelor of Accounting at University of Stellenbosch
January 11, 2030 - January 1, 2015

Qualifications

CFA Level I
January 11, 2030 - January 1, 2016

Industry Experience

Retail, Software & Internet, Consumer Goods, Professional Services