James Shawe
I’m a results-oriented Head of Digital Marketing & E-Commerce with expertise in performance marketing, paid media strategy, SEO, CRM automation, and marketplace management.
About
I’m a results-oriented Head of Digital Marketing & E-Commerce with expertise in performance marketing, paid media strategy, SEO, CRM automation, and marketplace management. I specialize in helping consumer brands scale profitably through integrated digital ecosystems and data-driven growth strategies.
My experience spans across Meta, Google, TikTok, and Amazon, where I’ve led full-funnel marketing initiatives—from creative direction and audience targeting to conversion optimization and retention. I’m passionate about combining creative storytelling, analytics, and automation to build customer-centric marketing systems that drive engagement and sustainable revenue growth.
I work cross-functionally with procurement, logistics, and creative teams to ensure seamless execution between marketing, inventory planning, and fulfillment. My approach blends strategic thinking with operational precision, ensuring campaigns are not only impactful but scalable.
- 9 years' experience
- Joined March 2026
Industry experience
- Retail
- Software & Internet
- Consumer Goods
- Professional Services
More experts in Pretoria, South Africa
Work experience· 5 roles
Led global performance marketing and growth initiatives for consumer brands, overseeing paid media ecosystems (Meta/Facebook, Google, TikTok) and e-commerce growth including Amazon marketplace optimization. Built a full-funnel marketing architecture with data-driven storytelling linked to performance. Implemented structured PPC frameworks across Sponsored Products, Sponsored Brands and ASIN targeting, anchored by creative testing and conversion-rate focused listing strategies to improve both organic and paid performance. Scaled revenue and ROAS, established scalable operating processes, and fostered cross-functional collaboration with marketing, operations and logistics.
Directed global supply chain across procurement, production, logistics and fulfilment for an international FMCG brand. Developed costing frameworks and margin protection models to support sustainable growth and profitability. Led market entry strategies in USA, UK and Canada; aligned with Finance and EXCO for ERP reporting and improved cost visibility. Built and maintained partnerships with global suppliers, freight agents, and retail partners to ensure timely delivery and operational excellence.
Traded currencies using volume, technical and fundamental analysis; designed risk management frameworks to optimize trade performance and consistency.
Education
Certifications and awards
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