Retained freelance embedded content support (remote only) for B2B marketing agencies, providing up to two days per week across eight confidential accounts. Built monthly themes and research subjects from each account’s strategy, audience, tone of voice, and commercial priorities. Planned calendars, wrote company and executive LinkedIn content, and developed longer assets including diagnostic/market reports, guides, presentations, and newsletters, managing revisions through agency approval. Delivered approximately 130 social content items in a recent billing period alongside 18 research-led blogs and additional work such as a diagnostic report, market report, presentation, guide, and newsletter revisions. Sourced and verified evidence for a regional recruitment market report and wrote full analysis and recommendations. Researched and wrote recruitment-sector presentation materials and an interactive operational-resilience campaign covering blog, checklist, social content, and email c

Independently researched, scripted, filmed, and edited fashion and culture content across Instagram and TikTok, growing channels from zero to 20.8K followers on Instagram and 12.2K on TikTok. Created paid content collaborations/placements for Depop, ASOS, Universal Music Group, and Desigual.

Marketing Executive at DRS (RICS Dispute Resolution Service)

Managed marketing for professional training and education within RICS Dispute Resolution Service, supporting demand generation, course registrations, and customer journeys. Built targeted email campaigns using audience segmentation, copywriting, campaign setup, and performance review. Coordinated PPC and external advertising activity and collaborated with Paid Media, UX, Design, Brand, Content, and SEO teams. Used Adobe Analytics to review performance and ROI and received the RICS Demand Driver Award in 2025 for lead-generation work that contributed to DRS Education exceeding its target.

Marketing Assistant to Senior Account Manager at Marmalade Marketing

Progressed from Marketing Assistant to Senior Account Manager while managing B2B accounts including recruitment businesses, specialist firms, and a training and education provider. Planned content, LinkedIn activity, and wider campaigns across employer brand, talent acquisition, lead generation, and business development. Led projects involving internal teams and external specialists, coordinating assets and deadlines across multiple accounts. Managed client relationships from operational contacts through to board level.