James Jay Wilson
I’m a front-end developer with a strong graphic design background—so I enjoy bridging design intent with engineering rigor to deliver interfaces that feel great and ship cleanly.
About
I’m a front-end developer with a strong graphic design background—so I enjoy bridging design intent with engineering rigor to deliver interfaces that feel great and ship cleanly. With nearly two decades across SaaS, eCommerce, CRM, CMS, and enterprise platforms, I specialize in building scalable UI with solid CSS architecture, design systems, accessibility, and performance in mind.
I’ve worked end-to-end in client and embedded team roles: mentoring developers, defining standards, and creating reusable component and design-system foundations that improve consistency and delivery speed. From contract work across Europe to full-time product work locally, I focus on maintainable code, accessible experiences (WCAG-aware), and practical performance optimization—always partnering closely with designers and stakeholders to make sure what’s built matches what’s designed.
- 20 years' experience
- Joined October 2024
Industry experience
- Software & Internet
- Media & Entertainment
- Financial Services
- Professional Services
- Retail
- Gaming
- Healthcare
- Other
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Work experience· 12 roles
Developing a bespoke MRP platform for a manufacturing client. Full-stack build using React, TypeScript, Ta n Stack, Convex, and Netlify, with routing via a Ta n Stack starter (router). Building UI with Tailwind CSS and maintaining quality using tooling such as Vite, Vitest, Playwright, ESLint, pnpm, and GitHub workflows.
Built a multi-step Vue 3 membership subscription funnel embedded in Drupal for a leading Dutch sports-facility platform. Partnered in a client-facing embedded setup across Cape Town and the Netherlands ecosystem, delivering front-end features with Vue, Drupal integration, and Sass styling.
Sole front-end engineer for production In-App Messages for interactive games and CRM journeys, including voucher mechanics, loyalty flows, and promotional countdowns for major brands (e.g., KFC, Samsung, Huawei, Takealot, Mr D). Introduced front-end standards for Braze CRM campaigns, engineered a custom Vite pipeline for Braze content transforms to improve maintainability, built a shared design system across client messaging campaigns, and planned modular HTML email content blocks to improve BAU workflows. Worked embedded in client teams and partnered directly with designers and stakeholders.
Certifications and awards· 6
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