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I’m a front-end developer with a strong graphic design background—so I enjoy bridging design intent with engineering rigor to deliver interfaces that feel great and ship cleanly. With nearly two decades across SaaS, eCommerce, CRM, CMS, and enterprise platforms, I specialize in building scalable UI with solid CSS architecture, design systems, accessibility, and performance in mind. I’ve worked end-to-end in client and embedded team roles: mentoring developers, defining standards, and creating reusable component and design-system foundations that improve consistency and delivery speed. From contract work across Europe to full-time product work locally, I focus on maintainable code, accessible experiences (WCAG-aware), and practical performance optimization—always partnering closely with designers and stakeholders to make sure what’s built matches what’s designed.…I’m a front-end developer with a strong graphic design background—so I enjoy bridging design intent with engineering rigor to deliver interfaces that feel great and ship cleanly. With nearly two decades across SaaS, eCommerce, CRM, CMS, and enterprise platforms, I specialize in building scalable UI with solid CSS architecture, design systems, accessibility, and performance in mind. I’ve worked end-to-end in client and embedded team roles: mentoring developers, defining standards, and creating reusable component and design-system foundations that improve consistency and delivery speed. From contract work across Europe to full-time product work locally, I focus on maintainable code, accessible experiences (WCAG-aware), and practical performance optimization—always partnering closely with designers and stakeholders to make sure what’s built matches what’s designed.

James Jay Wilson

Front-End Developer, Web Developer, Developer, +4

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I’m a front-end developer with a strong graphic design background—so I enjoy bridging design intent with engineering rigor to deliver interfaces that feel great and ship cleanly. With nearly two decades across SaaS, eCommerce, CRM, CMS, and enterprise platforms, I specialize in building scalable UI with solid CSS architecture, design systems, accessibility, and performance in mind. I’ve worked end-to-end in client and embedded team roles: mentoring developers, defining standards, and creating reusable component and design-system foundations that improve consistency and delivery speed. From contract work across Europe to full-time product work locally, I focus on maintainable code, accessible experiences (WCAG-aware), and practical performance optimization—always partnering closely with designers and stakeholders to make sure what’s built matches what’s designed.…I’m a front-end developer with a strong graphic design background—so I enjoy bridging design intent with engineering rigor to deliver interfaces that feel great and ship cleanly. With nearly two decades across SaaS, eCommerce, CRM, CMS, and enterprise platforms, I specialize in building scalable UI with solid CSS architecture, design systems, accessibility, and performance in mind. I’ve worked end-to-end in client and embedded team roles: mentoring developers, defining standards, and creating reusable component and design-system foundations that improve consistency and delivery speed. From contract work across Europe to full-time product work locally, I focus on maintainable code, accessible experiences (WCAG-aware), and practical performance optimization—always partnering closely with designers and stakeholders to make sure what’s built matches what’s designed.

Available to hire

I’m a front-end developer with a strong graphic design background—so I enjoy bridging design intent with engineering rigor to deliver interfaces that feel great and ship cleanly. With nearly two decades across SaaS, eCommerce, CRM, CMS, and enterprise platforms, I specialize in building scalable UI with solid CSS architecture, design systems, accessibility, and performance in mind.

I’ve worked end-to-end in client and embedded team roles: mentoring developers, defining standards, and creating reusable component and design-system foundations that improve consistency and delivery speed. From contract work across Europe to full-time product work locally, I focus on maintainable code, accessible experiences (WCAG-aware), and practical performance optimization—always partnering closely with designers and stakeholders to make sure what’s built matches what’s designed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Software Developer (MRP platform) at Dwela

August 1, 2026 - Present

Developing a bespoke MRP platform for a manufacturing client. Full-stack build using React, TypeScript, Ta n Stack, Convex, and Netlify, with routing via a Ta n Stack starter (router). Building UI with Tailwind CSS and maintaining quality using tooling such as Vite, Vitest, Playwright, ESLint, pnpm, and GitHub workflows.

Front-End Developer at Lalandia Conclusion

June 1, 2026 - July 31, 2026

Built a multi-step Vue 3 membership subscription funnel embedded in Drupal for a leading Dutch sports-facility platform. Partnered in a client-facing embedded setup across Cape Town and the Netherlands ecosystem, delivering front-end features with Vue, Drupal integration, and Sass styling.

Front-End Developer at Fuse.cx

May 1, 2025 - March 1, 2026

Sole front-end engineer for production In-App Messages for interactive games and CRM journeys, including voucher mechanics, loyalty flows, and promotional countdowns for major brands (e.g., KFC, Samsung, Huawei, Takealot, Mr D). Introduced front-end standards for Braze CRM campaigns, engineered a custom Vite pipeline for Braze content transforms to improve maintainability, built a shared design system across client messaging campaigns, and planned modular HTML email content blocks to improve BAU workflows. Worked embedded in client teams and partnered directly with designers and stakeholders.

Front-End Developer (Animated HTML5 Ad Banners) at FRASER

October 1, 2024 - October 31, 2024

Freelance work building animated HTML5 ad banners for a blue-chip client, contributing to high-quality, performance-conscious implementations designed for mass-reach campaigns. Worked with HTML, CSS, and JavaScript to accelerate delivery while maintaining visual and technical standards.

Front-End Developer at Rocketseed

October 1, 2024 - Present

Under NDA, supported UI consulting and CSS architecture work for an email signature software provider. Focused on front-end implementation details and CSS design that supports production-quality output for email-related features.

Middle-level Front-End Developer at Gumtree South Africa

April 1, 2023 - August 31, 2024

Built a reusable UI library and an admin dashboard for enterprise users using Storybook, React, and Next.js. Maintained legacy code across JavaScript, Node.js, Marko.js, and Docker within a complex monolithic legacy system. Collaborated with the tech lead on a large-scale front-end modernization initiative, mentored junior colleagues, resolved high-priority production issues, and assisted deployments to production serving 3–5 million users per month.

Front-End Developer at Struto

April 1, 2022 - April 30, 2023

Client-facing R&D through to large-scale project delivery, including HubSpot builds for international clients such as Silvercloud Health (UK) and Pleo (Denmark). Produced HubSpot development deliverables using HTML emails, jQuery, and related front-end tooling and patterns.

Front-End Developer at Platinum Seed

October 1, 2019 - March 31, 2022

Introduced a scalable CSS architecture combining Atomic Design principles, ITCSS, and BEM to improve portability, maintainability, and delivery speed. Served as the sole front-end developer on a team of full-stack developers, guiding front-end development and collaborating with designers on design systems that reduced friction and empowered innovation.

Mid-level Front-End Developer (Seconded) at Publicis Groupe

June 1, 2019 - October 31, 2019

Seconded from Digitas SA to join a cross-agency specialist team assembled for the Distell rebrand. Contributed front-end development to support campaign microsites and production projects.

Front-End Developer at Digitas SA

May 1, 2018 - October 31, 2019

Delivered front-end builds ranging from campaign microsites to larger production projects across major consumer brands. Worked with Vue, headless WordPress, Blade (Laravel), Sass, Bootstrap, React, GraphQL, and Tailwind CSS as part of an agile delivery environment serving clients including Engen, Unilever, and Distell.

UI Developer at ZaiLab

November 1, 2015 - March 31, 2018

Helped drive early adoption of CSS Grid and Flexbox to establish modern front-end standards within the team. Worked in Agile with parallel development alongside a JavaScript engineer, advising business analysts and designers. Partnered with UI developers to establish CSS architecture standards and contributed to feature-focused squads, including prototyping for major enterprise communication events.

Graphic Designer at Various Companies

August 1, 2006 - October 31, 2015

A graphic design career spanning fashion and printing industries, building foundational visual design practice that later supported a transition into front-end engineering with strong UI sensibility.