I am a Digital Designer and Front-End Developer with extensive experience delivering brand-aligned digital assets and high-quality front-end solutions. I enjoy turning marketing objectives intocreative, user-focused designs and robust, accessible code that performs well across devices. In 2023 I relocated to Valencia with my family, continuing to lead creative projects while also pursuing family caregiving responsibilities. I’ve kept active through side projects like Salty Soul Clothing, blending sustainability with strong visual design. I thrive when collaborating with Brand teams and engineering great user experiences.…

James Whitehead

I am a Digital Designer and Front-End Developer with extensive experience delivering brand-aligned digital assets and high-quality front-end solutions. I enjoy turning marketing objectives intocreative, user-focused designs and robust, accessible code that performs well across devices. In 2023 I relocated to Valencia with my family, continuing to lead creative projects while also pursuing family caregiving responsibilities. I’ve kept active through side projects like Salty Soul Clothing, blending sustainability with strong visual design. I thrive when collaborating with Brand teams and engineering great user experiences.…

Available to hire

I am a Digital Designer and Front-End Developer with extensive experience delivering brand-aligned digital assets and high-quality front-end solutions. I enjoy turning marketing objectives intocreative, user-focused designs and robust, accessible code that performs well across devices. In 2023 I relocated to Valencia with my family, continuing to lead creative projects while also pursuing family caregiving responsibilities. I’ve kept active through side projects like Salty Soul Clothing, blending sustainability with strong visual design. I thrive when collaborating with Brand teams and engineering great user experiences.

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Skills

Experience Level

Adobe Photoshop
Expert
Adobe Illustrator
Expert
Adobe XD
Expert
HTML5
Expert
Web Design
Expert
Adobe InDesign
Expert
CSS
Expert
Email Design
Expert
Figma
Expert
Branding
Expert
JavaScript
Expert
WordPress
Intermediate
Brand Identity
Intermediate
UI
Intermediate
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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Web Designer at CSMA Club
July 1, 2006 - February 1, 2013
Designed and delivered web pages and email templates for Civil Service members, ensuring brand consistency across digital channels. Led branding alignment and visual design improvements, conducted A/B testing on product pages to optimise performance, and contributed to the development lifecycle for online assets and campaigns. Achieved measurable gains in click-through and engagement through iterative design and testing.
Web Designer at OneFamily (formerly Family Investments)
March 1, 2013 - April 1, 2023
Delivered high quality, brand compliant digital assets and frontend developments to fulfil marketing objectives. Developed digital assets and web design/layouts with a strong focus on UX/UI, accessibility, speed, SEO, and cross‑browser compatibility; collaborated with Brand team to deploy effective visual design across digital channels; conducted ongoing research to stay visually competitive.
Parental Leave & Salty Soul at Salty Soul Clothing
April 1, 2023 - Present
Caregiver duties while relocating to Valencia; during spare time co-created Salty Soul Clothing, an environmentally friendly fashion brand sold online. Built an online presence and supported product design and branding initiatives.
Web Designer / Digital Designer at OneFamily (formerly Family Investments)
March 1, 2013 - April 1, 2023
Delivered brand-compliant digital assets and front-end developments to fulfil marketing objectives. Collaborated with Brand to deploy visual design across digital channels, developed web designs, layouts and emails focused on UX and customer journey, and ensured HTML/CSS conformance, accessibility, cross-browser compatibility, and optimization for loading speed and SEO. Conducted ongoing research to keep digital assets visually competitive. Notable achievements include converting the Family Investments site to mobile responsive with a 74% increase in conversions and 242% increase in mobile sales, A/B testing to improve product page performance, and intranet design that won awards.
Founder / Designer at Parental Leave & Salty Soul
April 1, 2023 - Present
Co-founded Salty Soul Clothing, an environmentally friendly, Brighton-inspired fashion brand, and sold products online. Managed brand creative and product design while balancing family caregiving responsibilities; developed visuals, branding, and marketing assets for an online storefront.

Education

BSc (Hons) Industrial Design & Technology at Loughborough University
January 1, 1995 - January 1, 1999
A-levels at Tunbridge Wells Grammar School for Boys
January 1, 1987 - January 1, 1994
GCSEs (9 subjects, including Mathematics and English) at Tunbridge Wells Grammar School for Boys
January 1, 1987 - January 1, 1994
BSc (Hons) Industrial Design & Technology at Loughborough University
January 1, 1995 - January 1, 1999
A-levels; Graphic Design B, Mathematics C, Physics E at Tunbridge Wells Grammar School for Boys
January 1, 1987 - January 1, 1994
9 GCSEs (A-C) including Mathematics and English at Tunbridge Wells Grammar School for Boys
January 1, 1987 - January 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Financial Services, Professional Services, Retail