Paid Ads Specialist (Freelance) at Self-Employed / Freelance

Managed Meta advertising campaigns, lead generation and ecommerce growth; collaborated with cross-functional teams; optimized targeting, lead flow, and campaign performance; troubleshooted underperforming accounts and generated scalable results; produced reporting and funnel analyses.

Real Estate Marketing (Freelance) at Self-Employed / Freelance

Advertised property listings and agent services; supported campaigns across NZ, Australia, US, and Europe; optimized targeting, lead flow, and campaign performance; assisted with reporting and funnel analysis.

Freelance Media Buyer / E-commerce Campaigns (Freelance) at Self-Employed

Led media buying and performance campaigns for ecommerce brands, focusing on lead generation and online traffic across NZ, Australia, US, and Europe; assisted with reporting and funnel analysis; ongoing optimization of targeting and creative.

Paid Ads Specialist / Meta Media Buyer at Freelance / Self-employed

Led campaigns across real estate, financial services, and consumer brands in NZ, Australia, the US, and Europe. Skilled in campaign optimization and performance analysis (CPL, CPA, CTR) with troubleshooting of underperforming accounts to drive scalable results. Collaborated with mentors and worked with higher-value client accounts; responsibilities included diagnosing campaign issues, optimization, reviewing KPIs (CPC, CTR, CPA, frequency, funnel drop-offs), strategic improvements, and testing creative, offers, and targeting to improve outcomes. Supported client work beyond direct ownership, managed Meta campaigns, and contributed to customer acquisition and sales growth.

Freelance – E-commerce Brand (Hair Products) at Hair Products (E-commerce Brand) – Freelance

Worked across real estate, clothing and fashion e-commerce brands; set up campaigns, tested and optimized, performed audience targeting and creative analysis; monitored CPC/CTR, conversion trends; improved lead quality and campaign efficiency; supported client campaigns across NZ, Australia, US, and Europe.

Freelance – Wood Fire Pizza Company (New Zealand) at Wood Fire Pizza Company

Worked across a range of e-commerce clothing and fashion brands focusing on Meta assets; campaign setup, testing, optimization; audience targeting and creative analysis; monitoring CPC, CTR, and funnel drop-offs; improved online presence and ad performance.

Freelance – Real Estate Marketing at Real Estate Marketing (Freelance)

Supported campaigns across real estate, focusing on campaign optimization, lead generation, and performance analysis; improved lead quality and campaign efficiency; reviewed key metrics and contributed to strategic improvements for higher-value client projects; managed cross-functional collaboration and client communications.