Led the design team in developing the brand identity and design system for Safe Space across digital and physical touchpoints. Designed marketing materials including brochures, stickers, and apparel merchandise. Directed, storyboarded, and edited promotional video campaigns to support product storytelling and community outreach. Developed the launch content strategy, generating 38K+ views in the first month and increasing followers by 97 (58% from non-followers).

Creative Director at Safe Space

September 1, 2025 - December 1, 2025

Led brand identity and design system development across digital and physical touchpoints; designed marketing materials including brochures, stickers, and apparel; directed and edited promotional video campaigns for product storytelling and community outreach; developed launch content strategy, generating 38K+ views in the first month and increasing followers by 97 (58% from non-followers).

UI Design Lead at Flui Design Jam

June 1, 2025 - Present

Led UI and visual design direction for Vancouver’s largest student design jam, guiding a team of 4 designers in building the event website and digital interface system; developed scalable visual design systems including typography, color palettes, and layout frameworks; synthesized insights from 15+ peer interviews into design improvements that contributed to a sold-out event of 200+ attendees; collaborated cross-functionally with project leads and marketing teams to ensure cohesive brand storytelling across digital platforms.

UX/UI Designer at Ink Link

January 1, 2025 - May 1, 2025

Designed collaborative platform experiences for a multi-user writing application, defining interaction models and user flows for intuitive storytelling; built a scalable component library and design system to establish reusable interface patterns for consistent product development; collaborated remotely with full-stack developers and cross-functional teams to translate design concepts into functional features via feedback and iteration.

Barista at Starbucks

June 1, 2024 - Present

Build strong relationships with customers by delivering welcoming, personalized service in a fast-paced retail environment; support visual merchandising initiatives aligned with national campaigns while maintaining brand consistency and guest experience quality.

Social Media Strategist & Content Creator at British Columbia Institute of Technology (BCIT)

June 1, 2024 - Present

Create visual and written content representing the Digital Design and Development (D3) program; design social media graphics and digital assets that showcase student work, program initiatives, and creative storytelling; collaborate with faculty and program teams to communicate experiences that strengthen community engagement and program visibility.