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I am Jam Liu, a UX designer with 12+ years of creative design expertise across agency and in-house roles in New Zealand and China. I'm skilled in user-centered design, UI/UX for SaaS and e-commerce platforms, and crafting brand-led digital experiences. I lead end-to-end product design—from research and wireframes to prototyping, testing, and iteration—bringing data-informed solutions that improve user engagement and help achieve business goals.…I am Jam Liu, a UX designer with 12+ years of creative design expertise across agency and in-house roles in New Zealand and China. I'm skilled in user-centered design, UI/UX for SaaS and e-commerce platforms, and crafting brand-led digital experiences. I lead end-to-end product design—from research and wireframes to prototyping, testing, and iteration—bringing data-informed solutions that improve user engagement and help achieve business goals.

Jam Liu

UX Designer, UI Designer, Brand Designer, +2

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I am Jam Liu, a UX designer with 12+ years of creative design expertise across agency and in-house roles in New Zealand and China. I'm skilled in user-centered design, UI/UX for SaaS and e-commerce platforms, and crafting brand-led digital experiences. I lead end-to-end product design—from research and wireframes to prototyping, testing, and iteration—bringing data-informed solutions that improve user engagement and help achieve business goals.…I am Jam Liu, a UX designer with 12+ years of creative design expertise across agency and in-house roles in New Zealand and China. I'm skilled in user-centered design, UI/UX for SaaS and e-commerce platforms, and crafting brand-led digital experiences. I lead end-to-end product design—from research and wireframes to prototyping, testing, and iteration—bringing data-informed solutions that improve user engagement and help achieve business goals.

Available to hire

I am Jam Liu, a UX designer with 12+ years of creative design expertise across agency and in-house roles in New Zealand and China.

I’m skilled in user-centered design, UI/UX for SaaS and e-commerce platforms, and crafting brand-led digital experiences. I lead end-to-end product design—from research and wireframes to prototyping, testing, and iteration—bringing data-informed solutions that improve user engagement and help achieve business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Designer/ UX Designer at Spotlight Reporting

March 1, 2022 - Present

Designed UI for new features, including AI suggestions in Spotlight. Collaborated with product managers and developers on front-end design and brand website, launching the Spotlight brand and site. Redesigned the main website, driving increases in free-trial conversions. Streamlined navigation and content flow for Transforming Action, and supported UI enhancements for the Spotlight Reporting SaaS product to ensure consistency and smooth feature integrations.

Senior Designer at Beyond Capital Management

September 1, 2019 - March 1, 2022

Designed and managed the company’s Shopify websites, ensuring smooth digital shopping experiences. Regularly analyzed user behavior data (click times, time on page, bounce rates) to identify opportunities for UX/UI improvements. Applied analytics insights to refine layouts, update images, and optimize content flow, resulting in improved engagement and lower exit rates.

Brand Designer 2 at Royal Biotech Group

June 1, 2016 - June 1, 2019

Designed branding websites for RB Mauka Honey and Jubilee Dairy, focusing on online presence and product identity. Collaborated with developers to improve user interfaces and elevate overall digital experience. Produced branding materials across web and print, ensuring consistent brand storytelling.

Brand Designer at Ogilvy, China

March 1, 2010 - March 1, 2014

Designed and delivered red TVC, KV posters and marketing materials based on briefs and market insights. Collaborated with marketing and strategy teams to translate business strategy into effective design solutions. Created branding solutions for well-known brands such as China Mobile, Suning, and Heilan.