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My career has always been about getting the right people to pay attention to the right ideas. Early on, that meant theatre and event production, understanding how you fill a room and hold it. Today I help clients translate ideas into compelling positioning and content across digital platforms. I work at the intersection of strategy, storytelling, and audience engagement—ghostwriting for C-suite leaders, building brand voices, and guiding complex campaigns from concept to launch.…My career has always been about getting the right people to pay attention to the right ideas. Early on, that meant theatre and event production, understanding how you fill a room and hold it. Today I help clients translate ideas into compelling positioning and content across digital platforms. I work at the intersection of strategy, storytelling, and audience engagement—ghostwriting for C-suite leaders, building brand voices, and guiding complex campaigns from concept to launch.

Jan Seurinck

Creative Director, Content Strategist, Content Creator, +2

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My career has always been about getting the right people to pay attention to the right ideas. Early on, that meant theatre and event production, understanding how you fill a room and hold it. Today I help clients translate ideas into compelling positioning and content across digital platforms. I work at the intersection of strategy, storytelling, and audience engagement—ghostwriting for C-suite leaders, building brand voices, and guiding complex campaigns from concept to launch.…My career has always been about getting the right people to pay attention to the right ideas. Early on, that meant theatre and event production, understanding how you fill a room and hold it. Today I help clients translate ideas into compelling positioning and content across digital platforms. I work at the intersection of strategy, storytelling, and audience engagement—ghostwriting for C-suite leaders, building brand voices, and guiding complex campaigns from concept to launch.

Available to hire

My career has always been about getting the right people to pay attention to the right ideas. Early on, that meant theatre and event production, understanding how you fill a room and hold it.

Today I help clients translate ideas into compelling positioning and content across digital platforms. I work at the intersection of strategy, storytelling, and audience engagement—ghostwriting for C-suite leaders, building brand voices, and guiding complex campaigns from concept to launch.

Skills

Copywriting

Leadership

Brand Identity

Experience Level

Copywriting

Expert

Leadership

Expert

Brand Identity

Expert

Language

Dutch

Fluent

English

Fluent

French

Advanced

German

Beginner

Work Experience

Founder & Independent Consultant at wit.agency

January 1, 2016 - Present

Founder and independent consultant delivering content strategy, editorial planning, ghostwriting, and brand voice development for B2B clients across financial services, mobility and technology.

Head of Digital at Flanders DC (Flanders District of Creativity)

January 1, 2018 - December 31, 2022

Built and led the agency's digital department; oversaw content strategy, editorial planning and ghostwriting for client brands.

Brand & Communications at Flanders Technology & Innovation

January 1, 2023 - December 31, 2024

Managed campaign content and positioning for the flagship technology & innovation platform; authored thought leadership and managed influencer outreach.

Communications Manager at Flanders DC — Flanders District of Creativity

January 1, 2011 - December 31, 2016

Led multi-channel communications for policy makers, business leaders and the public; developed external communications calendars and messaging.

Freelance Communications Advisor at Various Cultural Organizations

January 1, 2007 - December 31, 2011

Advised cultural organizations on digital and social media adoption; conducted workshops and coaching.

Founder & Editor at Technology & Automotive Blog

January 1, 2006 - December 31, 2022

Independent content project covering technology, digital culture and cars; grew a loyal blog audience through consistent, high-quality writing and guest-access from major brands.

Communications Coordinator at VI OE — Flemish Heritage Institute

January 1, 2009 - December 31, 2011

Digital communications and public outreach for the Doels e Kogge heritage project; contributed to national book publications and public-facing content.