I’m Thong Xue Ling, a creative and commercially driven graphic designer from Johor Bahru with experience in branding, product development, and visual communications. I enjoy turning market insights and customer feedback into clear design concepts—whether it’s building cohesive brand collateral, creating packaging-ready artwork, or developing product visuals that stay trend-relevant and business-friendly. In my recent role, I’ve supported major product launches through catalogue photography, promotional content, and consistent digital assets, while also planning and executing exhibition booth designs and producing marketing videos during trade events. I’m comfortable balancing creative direction with practical commercial decisions—working with suppliers, aligning with pricing and profitability goals, and coordinating stakeholders to deliver high-quality visuals on time.

Thong Xue Ling

I’m Thong Xue Ling, a creative and commercially driven graphic designer from Johor Bahru with experience in branding, product development, and visual communications. I enjoy turning market insights and customer feedback into clear design concepts—whether it’s building cohesive brand collateral, creating packaging-ready artwork, or developing product visuals that stay trend-relevant and business-friendly. In my recent role, I’ve supported major product launches through catalogue photography, promotional content, and consistent digital assets, while also planning and executing exhibition booth designs and producing marketing videos during trade events. I’m comfortable balancing creative direction with practical commercial decisions—working with suppliers, aligning with pricing and profitability goals, and coordinating stakeholders to deliver high-quality visuals on time.

Available to hire

I’m Thong Xue Ling, a creative and commercially driven graphic designer from Johor Bahru with experience in branding, product development, and visual communications. I enjoy turning market insights and customer feedback into clear design concepts—whether it’s building cohesive brand collateral, creating packaging-ready artwork, or developing product visuals that stay trend-relevant and business-friendly.

In my recent role, I’ve supported major product launches through catalogue photography, promotional content, and consistent digital assets, while also planning and executing exhibition booth designs and producing marketing videos during trade events. I’m comfortable balancing creative direction with practical commercial decisions—working with suppliers, aligning with pricing and profitability goals, and coordinating stakeholders to deliver high-quality visuals on time.

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Language

English
Intermediate
Malay
Intermediate

Work Experience

Graphic Designer, Product Development & Photographer at ADMIRA PTE LTD
August 1, 2022 - Present
Create catalogue photography and promotional content for major product launches, supporting campaigns when the business reaches approximately SGD 1.5M–1.6M annual profit after operating costs. Design brand collateral, website graphics, brochures, presentations, and digital assets to maintain visual consistency across customer communication channels. Translate market research and sales feedback into HPL décor product concepts to support trend-driven product selection and commercially relevant design development. Plan and execute annual ARCHIDEX booth designs, coordinating layouts, dimensions, materials, contractors, installation, and overall exhibition presentation. Produce exhibition photography and marketing videos independently, coordinating suppliers and capturing promotional content during trade events. Support commercial decisions through supplier quotation negotiation and production cost evaluation, and collaborate with management on brand strategy, pricing, profitability, mar
Graphic Designer at FAMILY FLAME SDN BHD
October 1, 2020 - July 1, 2022
Executed an energy drink rebranding initiative with JDT FC by developing cohesive visual assets aligned with partnership and promotional requirements. Created packaging, labels, banners, brochures, beach flags, and event materials for product launches, roadshows, and integrated marketing activities. Translated campaign concepts into production-ready artwork while maintaining consistency across print and event applications. Coordinated creative requirements with stakeholders and production parties to resolve artwork specifications and keep materials aligned with campaign objectives. Developed promotional design concepts for launches and roadshows to improve customer engagement across physical marketing touchpoints.
Graphic Designer, Digital Marketer & Photographer at GALAMEDIA.MY
April 1, 2020 - September 1, 2020
Designed more than 100 logos using structured creative workflows for high-volume outputs while maintaining brand relevance and visual quality. Developed corporate rebranding assets and visual identities by translating client positioning into cohesive branding systems and commercially appropriate communication materials. Produced photography, social media graphics, and digital marketing content to support client campaigns with consistent visual storytelling and platform-appropriate creative assets. Managed client creative needs from concept to final artwork, ensuring designs addressed marketing objectives, followed brand guidelines, and matched communication priorities.
Assembler 1 at ILLUMINA SINGAPORE
December 1, 2018 - March 1, 2020
Assembled and packaged Flowcells and Beadchips following controlled procedures, ensuring product quality, cleanliness, and manufacturing standards for medical devices. Completed production work orders according to defined sequences to ensure accurate processing and traceability. Maintained 6S workplace standards and quality controls throughout production to support an organized environment and reduce process-related handling risks. Performed product filling, packaging, and documentation activities under specified protection requirements to support product integrity and accurate manufacturing records.
Sales Administration at MASAI MUSIC CENTRE
May 1, 2017 - November 1, 2018
Coordinated customer orders, delivery schedules, and driver communications to ensure musical instruments and related products reached customers according to agreed arrangements. Managed purchase orders, invoices, data entry, and daily reporting while maintaining accurate administrative records to support efficient sales operations.

Education

Bachelor in Computer Science at INTI International University Malaysia
January 11, 2030 - January 1, 2028
Diploma in Multimedia at Camou Academy Malaysia
January 1, 2020 - September 1, 2026
Sijil Pelajaran Malaysia (SPM) at SMK Damai Jaya
January 1, 2012 - January 1, 2016

Qualifications

SKM Level 3 Photography (Jabatan Pembangunan Kemahiran, Kementerian Sumber Manusia)
January 1, 2024 - September 1, 2026
INSIDE LVMH Certificate (LVMH)
January 1, 2022 - September 1, 2026
Professional Diploma in HTML5, CSS3 and JavaScript (Alison) — CPD Certified
January 11, 2030 - September 1, 2026
Professional Diploma in Website Development Using HTML and CSS (Alison) — CPD Certified
January 11, 2030 - September 1, 2026
Certificate in Web Development with HTML and CSS for Beginners
January 11, 2030 - September 1, 2026
Top 5 Winner — 你敢 创作我敢听 Songwriting Competition 2025
January 1, 2025 - September 1, 2026

Industry Experience

Manufacturing, Media & Entertainment, Retail, Education, Other