Jana Nelson

Led end-to-end partnership execution for subscription growth, serving as the primary point of contact between Partnership Leads and teams including IT, Marketing, and Legal. Managed and optimized partnership workflows, timelines, and resource allocation to ensure on-time, on-spec delivery. Tracked and analyzed partnership KPIs such as revenue and conversion rates, and provided regular status/progress reporting to leadership.

Led B2C operations and delivered 6+ cross-functional projects that increased B2C conversion rates by 4x and improved efficiency by 15%. Drove vendor procurement and platform migration, delivering $1M annual OPEX savings. Managed strategic multi-million-dollar programs (e.g., Virgin Media, £7M budget) across web, e-commerce, and marketing. Designed and implemented analytics/forecasting/BI frameworks using Heap, GA, and Tableau; oversaw logistics and implemented automation for forecasting and warehouse management; managed a team of 3 including KPI setting, mentoring, and performance reviews.

Delivered 6+ cross-functional projects improving B2C conversion rates by 4× and increasing efficiency by 15%. Led vendor procurement and platform migration, saving $1M in annual OPEX. Managed multi-million-dollar cross-functional programs (including Virgin Media with a £7M budget) across web, e-commerce, and marketing. Designed and implemented analytics, forecasting, and BI frameworks using Heap, Google Analytics, and Tableau. Managed a team of 3 (KPI setting, mentoring, performance reviews) and oversaw logistics operations while driving automation across forecasting and warehouse management.