Available to hire
I’m a Commercial SEO Specialist with 7+ years of international experience driving high-scale organic growth for global eCommerce and Retail brands. I focus on data-driven technical SEO audits to resolve Core Web Vitals, site architecture, and rendering bottlenecks, delivering prioritized, actionable insights using Screaming Frog, SEMrush, Ahrefs, and Google Search Console to build robust SEO foundations for sustainable growth.
As a self-directed professional with a 5-year freelance track record, I evaluate eCommerce platforms, scale visibility, and provide seamless, on-time follow-up support to ensure lasting results for my clients.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Tamil
Fluent
Spanish; Castilian
Intermediate
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Malay
Intermediate
Work Experience
Paid Ads & Digital Strategy Executive (Project-Based) at Inventis Web Design
November 1, 2025 - December 1, 2025Spearheaded comprehensive digital audits for a diverse UK client portfolio, identifying technical issues and content gaps to align organic and paid strategies. Conducted a full-scale technical overhaul of GTM triggers and pixel implementations, ensuring data integrity between GA4 and CRM systems. Analyzed search query reports to refine bidding strategies and ad copy, resulting in improved Quality Scores and reduced CPA for competitive retail sectors.
Search Engine Optimization Team Lead at Nexurate Technologies
September 1, 2025 - November 1, 2025Directed an SEO department of 5-6 specialists, delivering detailed audit reports and actionable recommendations for a global SME and eCommerce portfolio. Implemented a project governance framework using MS Project and pioneered SEO frameworks tailored for Search Generative Experience (SGE).
Senior SEO Strategist at SySpree Digital
January 1, 2024 - September 1, 2024Orchestrated a complete site architecture overhaul for major eCommerce clients, delivering a 40% uplift in conversion efficiency by evaluating internal linking and URL structures. Conducted deep-dive technical audits with Screaming Frog, Ahrefs, and SEMrush to document legacy indexing issues and crawl-budget waste for 100k+ page domains. Led large-scale content gap analysis and technical optimization to build a robust SEO foundation in high-competition niches.
Search Engine Optimization Strategist at Evolve Brand Development Solutions
May 1, 2022 - November 1, 2023Spearheaded end-to-end SEO strategy for mature domains, achieving a 50% YoY traffic increase through technical stabilization and aggressive keyword mapping. Acted as bridge between Marketing and Engineering, translating SEO requirements into actionable tickets to resolve Core Web Vitals and site speed. Developed a benchmarking system using Ahrefs and Majestic to identify and capture market share.
Senior SEO & Content Marketing Executive at Tech Firefly
January 1, 2019 - May 1, 2022Managed technical SEO for large-scale digital ecosystems serving millions of monthly active users, focusing on technical scalability, mobile usability, and eCommerce platform considerations. Leveraged Omniture and GA4 data to evaluate site navigation and user flow, increasing Click-Through to Booking ratios for enterprise clients. Led the technical SEO workstream for multiple high-stakes site migrations, ensuring zero loss in organic rankings through meticulous redirect mapping.
Independent SEO Consultant & Freelancer at Freelancer.com
November 1, 2015 - November 1, 2018Operated a full-cycle freelance consultancy for 5 years, delivering comprehensive SEO audits and actionable optimization roadmaps for 20+ global eCommerce and retail clients within agreed timelines. Identified and documented technical SEO issues (Core Web Vitals, rendering, mobile usability) using Google Search Console and Screaming Frog, providing prioritized solutions and follow-up support. Developed intent-based search frameworks and content strategies that moved clients from baseline visibility to market-dominant organic positions.
SEO & Copywriting (Internship) at Pentabox.io
May 1, 2015 - September 1, 2015Developed and deployed high-impact on-page and Local SEO strategies for US/UK-based clients, gaining early-career exposure to international search standards.
SEO Strategist at Evolve Brand Development Solutions
May 1, 2022 - November 1, 2023Spearheaded the end-to-end SEO strategy for mature domains, achieving a 50% YoY traffic increase through technical stabilization and aggressive keyword mapping. Acted as the primary bridge between Marketing and Engineering teams, translating complex SEO requirements into actionable technical tickets to resolve Core Web Vitals and site speed optimization. Developed a proprietary benchmarking system using Ahrefs and Majestic to identify and capture market share.
Education
Masters in Management at University of Liverpool
January 27, 2026 - January 31, 2026Bachelor of Management Studies (BMS) at University of Mumbai
June 1, 2012 - June 1, 2015Qualifications
Industry Experience
Retail, Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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