Hi, I’m Janandi Mayurika, A Junior Marketing Executive is responsible for supporting and executing the company’s digital marketing and promotional activities with a strong focus on social media and online platforms. The role involves managing and handling social media accounts to build brand awareness, maintain a consistent online presence, and engage with the target audience through creative and relevant content. This includes planning, creating, and publishing posts, captions, reels, and promotional materials that align with the brand’s marketing strategy. The executive is also involved in social media marketing and paid advertising activities, assisting in the creation, execution, and monitoring of ad campaigns across platforms such as Facebook, Instagram, and Google to increase reach, engagement, website traffic, and lead generation. Content writing is a key responsibility, which includes writing marketing copies for social media, advertisements, blogs, and other digital communication while ensuring clarity, creativity, and brand consistency. Additionally, the role supports lead generation efforts by managing inquiries generated through digital campaigns and coordinating with the sales team to ensure timely follow-ups. The Junior Marketing Executive also tracks basic performance metrics, analyzes campaign results, and helps optimize marketing strategies. Overall, the role contributes to strengthening the company’s digital presence, supporting marketing objectives, and driving business growth through creative thinking, analytical skills, and effective digital marketing practices.

Janandi Mayurika

Hi, I’m Janandi Mayurika, A Junior Marketing Executive is responsible for supporting and executing the company’s digital marketing and promotional activities with a strong focus on social media and online platforms. The role involves managing and handling social media accounts to build brand awareness, maintain a consistent online presence, and engage with the target audience through creative and relevant content. This includes planning, creating, and publishing posts, captions, reels, and promotional materials that align with the brand’s marketing strategy. The executive is also involved in social media marketing and paid advertising activities, assisting in the creation, execution, and monitoring of ad campaigns across platforms such as Facebook, Instagram, and Google to increase reach, engagement, website traffic, and lead generation. Content writing is a key responsibility, which includes writing marketing copies for social media, advertisements, blogs, and other digital communication while ensuring clarity, creativity, and brand consistency. Additionally, the role supports lead generation efforts by managing inquiries generated through digital campaigns and coordinating with the sales team to ensure timely follow-ups. The Junior Marketing Executive also tracks basic performance metrics, analyzes campaign results, and helps optimize marketing strategies. Overall, the role contributes to strengthening the company’s digital presence, supporting marketing objectives, and driving business growth through creative thinking, analytical skills, and effective digital marketing practices.

Available to hire

Hi, I’m Janandi Mayurika, A Junior Marketing Executive is responsible for supporting and executing the company’s digital marketing and promotional activities with a strong focus on social media and online platforms. The role involves managing and handling social media accounts to build brand awareness, maintain a consistent online presence, and engage with the target audience through creative and relevant content. This includes planning, creating, and publishing posts, captions, reels, and promotional materials that align with the brand’s marketing strategy. The executive is also involved in social media marketing and paid advertising activities, assisting in the creation, execution, and monitoring of ad campaigns across platforms such as Facebook, Instagram, and Google to increase reach, engagement, website traffic, and lead generation. Content writing is a key responsibility, which includes writing marketing copies for social media, advertisements, blogs, and other digital communication while ensuring clarity, creativity, and brand consistency. Additionally, the role supports lead generation efforts by managing inquiries generated through digital campaigns and coordinating with the sales team to ensure timely follow-ups. The Junior Marketing Executive also tracks basic performance metrics, analyzes campaign results, and helps optimize marketing strategies. Overall, the role contributes to strengthening the company’s digital presence, supporting marketing objectives, and driving business growth through creative thinking, analytical skills, and effective digital marketing practices.

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Language

English
Intermediate

Work Experience

Marketing Intern at Shinrai Lanka (Private) Limited
January 1, 2024 - June 1, 2024
Managed digital marketing campaigns for smart home and automation products. Executed paid ads on Facebook, Google, and local platforms. Created engaging content (carousels, videos, educational posts) for weekly campaigns. Supported event sponsorship planning and lead generation. Coordinated with sales and technical teams to improve product visibility. Received training on IoT-based home automation solutions and AI-integrated systems. Designed and scheduled content calendars aligned with strategic campaign themes. Participated in product demonstrations and customer engagement events. Researched competitor brands and optimized ad targeting for key audiences.
Marketing Executive at Shinrai Lanka (Private) Limited
June 1, 2024 - Present
Jun 2024 – Present: Managing digital marketing campaigns for smart home and automation products; leading content creation (carousels, videos, educational posts) for ongoing campaigns; planning and coordinating events sponsorships, lead generation, and customer engagement initiatives. Collaborating with sales and technical teams to boost product visibility and stay updated with IoT-based home automation solutions and AI-integrated systems. Designing content calendars aligned with campaign themes and conducting competitor analysis to optimize ad targeting for key audiences. Building knowledge in marketing strategy, branding, market research, and data analytics to support business growth.

Education

BSc(Hons) Marketing Management at Rajarata University of Sri Lanka
January 11, 2030 - June 1, 2024

Qualifications

IoT-based Home Automation & AI Integration Training
January 11, 2030 - February 6, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services