Hi, I’m Janandi Mayurika, A Junior Marketing Executive is responsible for supporting and executing the company’s digital marketing and promotional activities with a strong focus on social media and online platforms. The role involves managing and handling social media accounts to build brand awareness, maintain a consistent online presence, and engage with the target audience through creative and relevant content. This includes planning, creating, and publishing posts, captions, reels, and promotional materials that align with the brand’s marketing strategy. The executive is also involved in social media marketing and paid advertising activities, assisting in the creation, execution, and monitoring of ad campaigns across platforms such as Facebook, Instagram, and Google to increase reach, engagement, website traffic, and lead generation. Content writing is a key responsibility, which includes writing marketing copies for social media, advertisements, blogs, and other digital communication while ensuring clarity, creativity, and brand consistency. Additionally, the role supports lead generation efforts by managing inquiries generated through digital campaigns and coordinating with the sales team to ensure timely follow-ups. The Junior Marketing Executive also tracks basic performance metrics, analyzes campaign results, and helps optimize marketing strategies. Overall, the role contributes to strengthening the company’s digital presence, supporting marketing objectives, and driving business growth through creative thinking, analytical skills, and effective digital marketing practices.
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